Somerset Football Association

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Somerset FA have been working with Bath Spa since 2016. Here’s what they had to say about hiring an intern through our Summer Placement Scheme.

Why did you get involved with Bath Spa University and what was the outcome?

We have worked with the University previously, using some of the media students to produce some short films to highlight areas of work earlier in the year. We felt that the funded internship schemes offered a way for us to get a specialist in to work on our company marketing.

Following the internship, we have developed a marketing strategy for the company moving forward and have developed a number of resources and templates to use, including new branding. These tools will be use for our ongoing marketing and the company image produced.

What are the tangible benefits for the business and the student?

We have templates to enable us to produce marketing material with a clear and defined image This clear branding will allow us to promote the business more effectively, and going forward this will hopefully allow us to generate more sponsorship moving forward.

The student gained experience of working in a small-to-medium-sized business, where they were able to implement their ideas and leave a lasting legacy to the company.

Describe your experience in one sentence.

This has been a very positive experience for Somerset FA, allowing us to have a talented person draw up a strategy for us in an area where we have been weak.

The student perspective

Conor Ogilvie-Davidson, MA Business and Management (Marketing) 2015-2016

Why did you get involved and what does the role entail?

The internship sounded interesting, and offered a great opportunity to gain practical experience in a real role. While on the placement, I devised and implemented a marketing strategy for the organisation.

How did you and the business benefit from the activity, and what impact will it have on your future plans?

I gained invaluable experience and have also secured a part-time job continuing the work I started during my internship. For the business, my work helped to improve the image, awareness and commercialisation of the organisation.

Describe your experience in one sentence.

It was a greatly rewarding experience that I would recommend to all students.

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