Bath Spa University graduate wins D&AD New Blood Award 2012

Jul 17 2012 11:58 AM

Sophie Kemp, a Graphic Communications graduate at Bath Spa University has won the D&AD New Blood Award 2012. Sophie was awarded the prize for her project '1 Down 2 Sit' a photographic exploration of the people behind Crufts.

The series of photographs were compiled into a book encased in a slipcase made to look like the cages dogs are kept in throughout the event. To get to the book, people must work by tearing through the slipcase, mirroring the effort of owners who have to work more than their dogs in the competition.

Speaking about her award, Sophie said: "It's very exciting to be recognised by the industry for my documentary photography, which is something that I am really passionate about. I now plan to explore this practice further professionally."

Stuart Henley, Course Leader Graphic Communications congratulated Sophie on her win and said: "Sophie deserves this win, she has worked tirelessly across all her modules; making use of all that the course has to offer from screenprinting, letterpress and etching workshops through to her photography, illustration and typography lectures and studio classes."

The D&AD New Blood Awards showcase the best work of graduates in graphic design, visual communication, advertising, digital media, illustration, photography and other commercial creative arts. It is a prestigious, international festival and helps graduates prepare to enter the world of work.

The final degree show from Bath Spa's Graphic Communications graduates 'Assembly 2012' was much acclaimed and was featured in Creative Review. More information about the BA (Hons) Graphic Communication at Bath Spa University is available at http://www.bathspa.ac.uk/courses/undergraduate/graphic-communication.asp