Bath Spa University students host the Social Media Experiment

Mar 20 2012 9:00 AM

Publishing and film students from Bath Spa University ran the hugely successful ‘Social Media Experiment’ as part of an international digital media conference in Bath last week.

X Media Lab took place from Friday 16 to Sunday 18 March in Bath and at Peter Gabriel’s Real World Studios, bringing together leading visionaries from across the world to explore the latest thinking in digital entertainment and communication.

Speakers included Jeff Gomez of ‘Tron’ and ‘Avatar’ fame; Jane Hu, Head of Programming Strategy at YouTube; and Ralph Simon, mobile strategist for Lady Gaga, Madonna, U2 and the World Cup.

Ed Vaisey MP, Minister for Culture, opened the conference, which kick-started the first ever Bath Digital Festival, which runs until Monday 25 March.

A team of 15 students from Bath Spa’s School of Humanities and Cultural Industries worked alongside international experts to cover the entire conference weekend using live blogging, infographics, Storify and Flickr as well as the more popular Twitter, YouTube and Facebook.

The Social Media Experiment proved so popular, the twitter hashtag #xmlbath2012 was trending worldwide and a series of short films produced by Bath Spa students were widely circulated by speakers and participants via the full range of social media channels.

Publishing lecturer Katharine Reeve was the project director for the Social Media Experiment. The project is a collaboration with Mike Johnston (Director of Filming and Senior Lecturer, Creative Media Practice) and Holly Tarquini (Film Producer) from Bath Film Festival.

Katharine said: "This was an incredible opportunity for our students and an example of how social communication is the key to success today."