How to promote yourself as a children’s author

13 April 2012 11:30:00

Seminar for writers, students and published authors: 30 June 2012 

Many people dream of one day writing a children’s book but these days it’s a fiercely competitive arena and it is vital that writers have a thorough understanding of how to promote both themselves and their work. 

In a marketplace where it is no longer enough to be published, authors must interact directly with their audience – taking part in all kinds of promotional events and giving public talks.

Bath Spa University, home to the highly successful specialist MA in Writing for Young People, is holding a one day seminar for aspiring and published children’s authors exploring the full spectrum of promotional activities to reach potential audiences.

The seminar takes place at the university’s postgraduate centre at Corsham Court in Corsham on 30 June, and the booking deadline is 30 April.

The seminar tutors will be Gill McLay, director of the Bath Festival of Children’s Literature, and Steve Voake, author of several books for young people and a senior lecturer in Writing for Young People at Bath Spa.

Gill McLay says: "Authors these days are no longer allowed just to write; they have to write and promote their work, which are two very different skills. This course aims to offer a bridge from writer to published and promoting author.

"Steve and I will offer advice on working with schools and your publisher to creating a successful event for all ages as well as more general help on knowing what to expect when you start promoting. The course has had a trial run already and we had great feedback so we’re delighted to be doing it again."

Writer Jo Nadin, who attended the trial seminar, adds: "Too often it is just assumed that authors will have the knowledge, skills and confidence to sell their book. It is simply not the case. We are not all born entertainers, or shameless self-promoters.

"Gill and Steve’s insights into what teenagers actually want were invaluable, as were Steve’s ideas for talks and workshops. It was also hugely informative to be able to talk to other authors and share ideas and fears.

"This course should be compulsory for every new author. I learned more in six hours than I have in six years as a published author."

'Running successful events for young people and reaching your audience' takes place on 30 June from 10am until 5pm. The cost of the seminar is £150 which includes lunch.

To book a place, please email Patricia Lynn at for a booking form by 30 April.