The Media Convergence Research Centre interrogates the creativity, culture and enterprise of the media in the changing landscape of convergence, re-thinking the potentials of merging media practices, representations, technologies, industries and audiences everywhere.

Given the global ecology of today's media industries, as media and technology become increasingly intertwined with the fabric of our everyday lives, understanding the contemporary media landscape means looking across multiple sites of creativity and practice, not to mention far wider industrial, cultural and social contexts.

“The Media Convergence Research Centre brings together scholars and practitioners from across the College of Liberal Arts at Bath Spa University, providing a collaborative hub for developing multi-perspectival and interdisciplinary research about the media in the age of convergence.”

The Media Convergence Research Centre places this global ecology in the thematic and methodological context of convergence, bringing together scholars and practitioners from across the College of Liberal Arts at Bath Spa University - spanning media and communication, publishing, film and television, music, sociology, and business and management - to provide a collaborative hub for developing multiperspectival research about the connectedness of the media and the world around it.


The Centre operates around four research clusters, each of which serve as smaller collaborative hubs whose objectives are defined and overseen by different members:

  • Digital Materialities - led by Charlie Tweed
  • Film & Social Context - led by Dr Matthew Freeman & Dr Ruth Farrar
  • Play - led by Prof James Newman
  • Transmedia Industries - led by Dr Matthew Freeman & Katharine Reeve

While Digital Materialities is interested in examining the non-commercial convergences between communities and digital cultures, Film & Social Context explores political implications of convergences between global societies and film practice. Meanwhile, Play is interested in understanding the cultural convergences between diverse interactive practices and technologies, while Transmedia Industries seeks to forge new commercial opportunities based on the convergences between media platforms and industries.

Aims of the Centre

Center-Level Research

Promote connection and collaborative research and learning opportunities between BSU academics and practice-based researchers interested in broad questions of media convergence, be them technological, economic, cultural, social or global.

Collaborative Innovation

Act as a hub for the high-quality research undertaken across the College of Liberal Arts, developing and raising the profile of this research internationally by fostering innovation in the convergence of scholarly and practice-based research.

Research Funding

Attract more external research funding by consolidating collaborative and interdisciplinary interests around the wider research theme of media convergence, promoting BSU as a university of excellence for creativity, culture and enterprise.

Creative Enterprise

Foster connections with the media industries and with other universities around questions and impacts of media convergence, with a view to developing the profile and activities of our Research Centre as an instrument of knowledge transfer, public engagement and social and cultural research impact.

Postgraduate Community

Contribute to the training of postgraduate students by fostering cross-disciplinary supervisory teams and new Masters programmes that operate across the College of Liberal Arts at BSU.

Edit section