Visual Design

  • Award: BA (Hons) Creative Arts
  • UCAS code: Part of the Creative Arts programme - please see combined courses
  • School: School of Art and Design
  • UK/EU Fees: Tuition fees are £9,000 per year.
  • Materials Contribution: Material and study visits fee will vary dependent on the modules selected: £50 for Art and Photography modules, £100 for Ceramics module and £130 for Textiles module (subject to yearly review).
  • Fees and Finance Information
  • Course length: Three years full-time. Part-time available.
  • Campus: Sion Hill / Dartmouth Avenue
  • Course Handbook (PDF)

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A course that will develop your visual and graphic design ability and skills.

Why study Visual Design?

This course will enable you to express and articulate your ideas and study interests through a confidence in design. You will experience publishing your work in a variety of media (print, web, lens-based) and develop specialist areas of knowledge and ability by the end of the course.

As part of the Creative Arts programme you will select another subject to study alongside Visual Design, and your other subject will no doubt have a strong influence on your choices within the course. Visual Design can complement other routes by giving you the techniques and abilities to confidently express and communicate your ideas in a visual context.

You will chosse one of the following subjects to study alongside Visual Design:

Course structure

In Year 1 the subject starts with the basics of design related to typography, image and layout. You will be taken through design principles and become familiar with concepts to help you learn how to layout text and graphics with confidence and knowledge. You’ll be shown how to use industry standard layout software in readiness for creating printed publications, such as magazines and books.

By the middle of the first year you will be introduced to aspects of web design, including developing personalised blogsites. This will allow you to develop research skills and methods of gathering and interpreting information. Your online presence is also increasingly vital way of self-marketing and you will develop this over the period of the course. Online publishing is also a rapidly expanding area with the electronic book and website enabling people to self-publish to the world.

The first year ends with an introduction to creating printed publications, making you aware of how to create books and binding techniques (how books are physically put together). You will have gathered content from research to make a publication of your own.

Year 2 will allow you to study a subject area of your choice related to visual design, for example typography, publications, visual design, lens based media. An emphasis will be placed on design narratives and you will be guided through your projects. In addition you will study how graphic designers work and how theory influences contemporary design.

Year 3 expects you to contextualise your work with increased sophistication. You will have a knowledge of contemporary design and be able to apply it to your own study area with independence. Supported by regular tutorials you will develop a body of work, a portfolio in readiness for a professional career, or self-employment.

Optional professional studies based modules allow you to increase your awareness of professional practice and improve your chances of gaining the career you want upon graduation.

 This subject is part of the Creative Arts programme, so you will select another subject to study with Visual Design.

Course assessment

Continuous assessment (100% course work)

You will benefit from specialist resources to equip you for eventual employment in this fast-moving field.

 

Teaching methods

Lecturing staff have a detailed understanding of the industry, and there is a strong practial element to the course in areas such as  typography, publications, visual design and lens based media. There is also an important emphasis on the support of practice by theory.

Application method

All full time applications are through UCAS

International students should visit our international pages for more information about our entry requirements, fees and scholarships, and student support.

Course enquiries

For more information please contact Martin Thomas on m.thomas2@bathspa.ac.uk

Typical offer range for UK / EU applicants

If studying A Levels: 260 ucas points from A Levels, including a grade B in an art/design related subject

If studying a BTEC Extended Diploma: Overall Merit grade (Merit Merit Merit)

Art Foundation Diploma:  Merit

If applying for a combination of Art, Textiles, Ceramics and Visual Design, then we would invite you for an interview and ask you to bring a portfolio of creative work with you to support your application.

Career opportunities

Career areas directly related to Visual Design include graphic design, web design, art-worker, publishing, artist, book illustrator. However, combined with your other subject, a wider choice is available allowing you to uniquely position yourself within the jobs market, or develop a successful freelance or self-employed career.

 

% going on to work and/or study for courses in this subject area: 90%