BA (Hons) Graphic Communication - Sophie Kemp 2012 - Best New Blood at D&AD

Graduating BA Graphic Communications Student, Sophie Kemp was named Best New Blood at D&AD 2012. She won the prize for her 1 Down 2 Sit project, a photographic exploration of the people behind Crufts, compiled into a book and encased in a slipcase made to look like the cages dogs are kept in throughout the event. To get to the book, people must work by tearing through the slipcase, mirroring the effort of owners who have to work more than their dogs in the competition.

Sophie said: “It’s very exciting to be recognised by the industry for my documentary photography, which is something that I am really passionate about. I now plan to explore this practice further professionally.”

Course Leader, Stuart Henley congratulated Sophie on her win and said: “Sophie deserves this win, she has worked tirelessly across all her modules; making use of all that the course has to offer from screenprinting, letterpress and etching workshops through to her photography, illustration and typography lectures and studio classes.”

The D&AD New Blood Awards showcase the best work of graduates in graphic design, visual communication, advertising, digital media, illustration, photography and other commercial creative arts. It is a prestigious, international festival and helps graduates prepare to enter the world of work.

Sophie’s Currency Rings project, an origami innovation in making the exchanging of money more enjoyable, have also earned her some valuable recognition, having been featured in Creative Review, Design Boom and This is Colossal. 

See more of Sophie’s work and get in touch with her at www.sophiekemp.com