Business and Management and Heritage
An innovative Business and Management course offering a choice of specialist pathways
- High student satisfaction in the NSS – 89% (and 92% in the marketing pathway).
- Choice of work placement length – 10 month or 10 week.
- Exceptional learning environment – supportive academic staff with business experience and close knit student community.
“The Bath Business School team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential.” – Alex Appleton, Business and Management graduate
Our Business and Management degree (UCAS code NN12) offers a diverse programme that will equip you with the business skills to work in a range of business sectors. You can choose a specific pathway through your Business and Management degree. This could be in:
- Accounting (UCAS code N400)
- Entrepreneurship (UCAS code M362)
- Festivals and Events (UCAS code N285)
- Marketing (UCAS code N500)
- International Business (UCAS code 0T6Y)
- Human Resource Management (UCAS code N600)
- Tourism Management (UCAS code N832)
Why study Business and Management?
Budding entrepreneur? CEO of the future? Marketing Director in the making? Whatever your aspirations, our Business and Management course will give you a good grounding in the theory and practice of modern business. Along the way you’ll develop the core skills you need to excel in all kinds of businesses and start to build a clear picture of exactly where those skills could take you.
We’ll help you develop as a person to achieve your potential through teaching you about business and how it works. You’ll graduate with potential for employment in different businesses; this could be an organisation, the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.
You’ll have flexibility to choose modules that are of particular interest to you. You can also bring in modules from areas outside your course if you want to explore issues around a particular ‘theme’, such as sustainability or global affairs.
Gain a broad understanding of today’s business environment – from the context that organisations operate in through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment; economics and globalisation; managing data.
Focus on the inner workings of businesses, use business techniques to solve problems and start developing the skills that employers look for. Modules include a key module in creativity and innovation and a compulsory module in financial accounting.
Optional topics include: human resource management; marketing, information and operations management; and international business. At the end of the year, you can choose to embark on a ten-month business placement or a 10-week summer placement – applying what you’ve learnt so far in the real world.
Develop and explore your business learning and focus on the role of management. Undertake an in-depth business research project in your specialist area. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability; marketing for managers; new trends in management; and strategic human resource management.
You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.
You’ll have the opportunity to study in a wide range of locations around the world. Our students have completed Erasmus+ and Exchange programs in a variety of countries including Holland, Belgium and China.
Business community projects
We give you the opportunity to work with regional and national businesses in and around Bath. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.
Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.
Work placements, industry links and internship
In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships.
List of current alumni careers
Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. Students have also gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.
Do you have entrepreneurial flair? Have you created a product that people will buy? BathSparks has given away over £10,000 in funding to student ideas in 2015/16 and we're looking to give even more this year. Stay up-to-date on our blog.
Facilities and resources
- Newton Park Campus
- Newton Park library
Our library offers a wide range of business materials. There is also a wealth of material available via electronic sources. These include Business Source Complete, Mintel, Newsbank and an increasing range of e-books. This online material can be accessed on and off campus enabling you to work at times that suit you.
We offer variety in the way we teach: sometimes we will set you problems so you can find the answers for yourself, sometimes we will lecture. Most modules use a mix of lectures and small group seminars. There is a good blend of online activities using our Virtual Learning Environment, Minerva. We invite business leaders in to talk about their experience and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self directed learner.
You’ll be given personal support in your study – we are a friendly team of academics who are committed to helping students achieve their goals.
All undergraduate applications are handled by UCAS.
Please contact our Admission team (see above)
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:
- A Level - A level grades BCC - CCC with Grade C in Business or related subject preferred. Applicants without business studies A level can apply but will need to demonstrate a strong interest in Business in their personal statement.
- BTEC - Extended Diploma grades Merit, Merit, Merit (MMM) accepted in a business or related subject.
- International Baccalaureate - A minimum of 26 points are required in addition to evidence of a strong interest in Business in your personal statement.
- Access to HE courses - Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher). Any selection procedure/further requirements will also apply. Access courses accepted in addition to evidence of
International Students - please check specific country requirements for this course.
English Language Requirements for International and EU Applicants
IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.
For further information about the programme or other enquiries, please email us at firstname.lastname@example.org.
You’ll have many opportunities to explore your career aspirations and you will be encouraged to take up work placements and internships. You’ll also work alongside real businesses on project based assignments, giving you useful insights to a range of businesses and possible career choices.
Employers such as Logica, NHS, Liberty, American Express, Sky and Numatic International have recruited graduates from this course. Students have also gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.
What students say...
Business and Management Student Reviews
Graduated in 2012
Now: Content Editor & Head of Public Relations
Stagweb - www.stagweb.co.uk
"I was originally hired in an admin role by StagWeb, realised my interest in marketing and writing, and promoted me to Content Editor and Copy Writer. Following that, I was put in charge of the company's Public Relations (which had drawn directly from lessons I learnt on the marketing module) to finding a 'lad' calendar for our newsletters, to talking to leading journalists in the wedding industry."
"I would highly recommend studying Business and Management at Bath Spa University. All of the tutors and lecturers have been wonderfully friendly and really are there when you need them. The hands-on experience and help every step of the way is superb, especially when it comes to leaving University and trying to establish yourself in the job market. The University itself is beautiful and an inspiring place to study and Bath is one of the safest and most exciting cities around. Overall, if you're going to BSU you're guaranteed a friendly atmosphere, terrific staff and an excellent set-up for the world of employment."
Graduated in 2012
Now: Newstrade Marketing Executive, Bauer Media - www.bauermedia.co.uk
"I now have a job working for a company called Frontline, which is one of the largest magazine distribution companies in the UK. They employ me to sit in house with Bauer Media (one of their several London based publishers). Bauer Media publishes Celeb Weeklies such as Heat, Closer, Grazia and other titles such as FHM, Zoo and Empire."
"BSU Business & Management is a course that I would recommend without a doubt. There is constant support and the course is not overcrowded by any means. There is room for everyone to shine and build strong relationships with both lecturers and colleagues. If you want to learn all aspects of the business world, have constant support and build strong relationships then I would highly recommend the Business & Management course."
Now: Business Consultant at Nine Feet Tall - www.ninefeettall.com
I chose to do my Business degree at Bath Spa University because of the quality of education it provides; an achievement which can be attributed to its brilliant lecturers. The University
benefits from being quite small so it can concentrate on its core function of teaching and
educating its students.
The Business and Management team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential. When deciding what career path to take my lecturers were very willing to offer their advice and expertise on various industries and job roles. Since graduating in 2012, I went straight on to a graduate scheme with a Bath based Business Consultancy called Nine Feet Tall, whom I met at a careers event at the University. From day 1 I was using many of the skills and business principles that I learnt on my degree and have found many of topics covered on the course to be very practical and transferable into business consulting and the commercial world. One of things I love most about my job as a consultant is that it allows me to work in a wide range of management disciplines, which is also one of things I loved most about my degree. My degree and development at Bath Spa University has been essential to me achieving a place on a graduate scheme and career in consulting.
Now: Area Sales manager, Batemans
"The Enterprise module enhanced my entrepreneurial spirit and enabled me to explore numerous possibilities including working for myself. One extremely important lesson I took from this module is: If you want something, go and get it."
"I highly recommend Bath Spa University to prospective students due to the support provided from the tutors. They provide informative, clear and encouraging guidance with whatever route you choose to pursue."
"Overall, Bath Spa University provides everything from friendly, motivational support through to beautiful grounds to help inspire your creative imagination."
Now: Associate Director, Traded Products Legal at UBS Investment Bank - www.ubs.com
"Upon graduating from Bath Spa I was offered a year’s internship with UBS AG Investment Bank based in the USA, which I’ve just finished. I’ve now returned to the UK and am working for the bank in London as a Legal Negotiator for Traded products."
"Attending Bath Spa University was the best decision I have made in my life."
"The lecturers offer a wealth of knowledge which is communicated to students in a simple yet effective style, which not only enables students to take in the information but also challenges the students’ thinking. Lecturers are always happy to offer support and further help when needed. A friendly and welcoming atmosphere from both staff and students alike made the University a joy to visit each and every day."
Heritage at Bath Spa University - where the past shapes the future.
From the local to the global, we offer you an intellectually challenging course grounded in practical experience.
Why study Heritage?
"Heritage is not a luxury or a pleasant recreational past-time, but an integral part of our future"
(Dame Jenny Abramsky, Chair of the Heritage Lottery Fund)
Our collaboration with museums, galleries and heritage sites in Bath and the local region has created an exciting course that offers you the unique opportunity to be taught by heritage sector professionals and by academics who research and write about heritage and public history.
The City of Bath, a city of international historical and cultural significance, was designated a World Heritage Site by UNESCO in 1987. It attracts over four million visitors a year and plays a major role in an industry that contributes billions to the UK economy. It is also a city that provides the perfect backdrop for exploring the meaning and uses of heritage in the past and now, and for considering the issues and debates that will shape our engagement with heritage in the future.
We live our lives in the midst of the historic buildings, landscapes, and material objects of our past. But heritage is about more than just physical remains – it is about people’s memories, how they make sense of their past and how they understand their culture. Heritage is crucial to building our sense of identity – as an individual, as part of a community, as a nation, and as a part of the wider world.
Studying Heritage at Bath Spa University challenges you to put the past into a range of perspectives in order to discover how it shapes the future. You will graduate from this course with a thorough understanding of heritage as a subject, and with practical knowledge and experience of how heritage works in the real world.
You will take Heritage with another subject as part of a Combined Award.
Heritage at Bath Spa University is designed to complement a select number of other subject so you graduate with a solid academic and research foundation combined with specific knowledge about, and practical experience in, the heritage sector and in other cultural and creative industries.
Heritage is available in combination with:
- Media & Communications
- Business & Management
In each year you will take a core module and an option module in Heritage, and a range of modules from your other subject.
- Heritage and Public History (core module)
- The Business of Heritage
- Heritage in Practice (core module)
- Heritage in Context
- Heritage Placement and Project (core module)
- Heritage at Work [summer work-placement module between second and third year]
- Public History, Cultural Heritage and Global Politics
We use a range of different assessments to help you understand heritage as an academic discipline, and to develop a range of practical and professional skills.
Assessment types include: formal examinations; written essays; industry reports; market research assignments; mock project applications to the Heritage Lottery Fund; group projects and presentations; the creation of public heritage material ranging from websites, apps, learning resources, to exhibitions and events.
We believe strongly in making sure your hard work is reward, and that credit is given for the full range of work you will do on the course. Work-based learning, work experience, placement opportunities, and real word projects all form part of your formal assessment in Heritage.
Heritage at Bath Spa University introduces you to the concepts and realities of heritage through lectures, seminars, workshops, field trips to heritage sites, as well as through real-life heritage projects and work placements. You will graduate from this course with a thorough understanding of the complex relationships between heritage, history, culture, education and learning, audience development and interpretation, conservation, and tourism.
The course uses the rich historic environment of the three Bath Spa University campuses, the City of Bath World Heritage Site, and Bath, Bristol and the South West's extensive collection of museums, galleries and heritage sites as places to learn in and to learn from.
On this course you are taught by academics who are experts in heritage and public history, but you are also taught by - and work closely with - professionals who work in heritage and in a range of creative and cultural industries regionally and nationally.
In addition to project-based work experience and dedicated work placements within the context of specific modules, you will also have enhanced volunteering opportunities at the range of heritage sites and museums in the local area – volunteer experience is increasingly vital, no matter what you want to do after university.
Students taking Heritage at Bath Spa University have volunteered with, held placements with, and been involved in public projects with just some of the following:
- Roman Baths
- Fashion Museum
- Holburne Museum
- Museum of Bath at Work
- No 1 Royal Crescent
- Victoria Art Gallery
- Bath Abbey
- American Museum
- Radstock Museum
- SS Great Britain
- National Railway Museum (York)
- RAF Museum (Hendon)
- Bletchley Park (Milton Keynes)
- Fishbourne Roman Palace (Sussex)
- Bath & North East Somerset Council Heritage Services
- Bath Preservation Trust
- Bath Record Office
- Churches Conservation TrustWiltshire & Swindon History
- National Trust
- English Heritage
The opportunities offered to you studying Heritage at Bath Spa University provide you with invaluable hands-on work experience throughout your degree, and help you make important contacts for your future beyond graduation.
All full time applications are through UCAS.
You will need to study another subject to study with Heritage.
For further information please contact Dr. Kristin G Doern (Heritage Subject Leader) at:
Telephone: 01225 876248.
260–300 UCAS Tariff points.
Heritage at Bath Spa University prepares you for a variety of future careers both within the heritage sector and creative and cultural industries, and beyond.
In addition to acquiring knowledge and understanding of heritage and public history, and gaining practical experience in a range of heritage contexts, on this course you will develop skills that are highly valued in a diverse range of careers.
- You will have developed strong research skills, as well as skills in analysis and interpretation.
- You will have had opportunities to work as a team as well as develop leadership skills.
- You will be intellectually flexible and know how to problem solve.
- You will have good time management and project management skills.
And you will have had invaluable experience communicating with and working in collaboration with public organisations and professionals in heritage and in a range of creative and cultural industries regionally and nationally.
The emphasis throughout the course on experiential learning, student-led ‘real world’ projects, placements and volunteering enables you to demonstrate to potential employers that you have the necessary skills, experience and perhaps most crucially, determination to persevere in your chosen career no matter what the circumstances.
% going on to work and/or study for courses in this subject area: 80%
What students say...
'There were so many avenues that I could have gone down after finishing university, but the vocational element of the Heritage course helped me work out what I really wanted to do. As a direct result of studying Heritage and History at Bath Spa University I have decided to go on to an MSc in Architectural Conservation. The course let me explore the different ways my degree could be applied in industry and a great benefit from studying Heritage at BSU has been the invaluable volunteering experience I now have on my CV.'
Tristan Faith (Heritage/History Combined BA Graduate 2012)
'Studying Heritage and History at BSU gave me opportunities to work and volunteer in the heritage sector in a range of roles. This has given me the relevant skills to further my education and career in heritage and I am so excited to be going on to postgraduate study in Cultural Heritage Management. The heritage side of my degree helped put the theoretical side of history research into practice. The skills I gained in my placement at the Holborne Museum helped me get the internship I now have at the National Portrait Gallery, an opportunity I wouldn't have dreamed about until I took heritage at BSU.'
Abigail Fisher (Heritage/History Combined BA Graduate 2012)
'At six o’clock the launch party for our ‘Legacy of Icons’ exhibition at the American Museum began, and the room was filled with family, friends, dignitaries and invited guests. We were able to really appreciate what we have achieved. Seen as a whole, the exhibition becomes something else, and much more than the sum of its parts. I’m impressed with what we’ve done. After a very successful week-long exhibition that saw over 900 people go through the doors, we present our final post-project evaluation. Everyone spoke with confidence, armed with the knowledge that we had built something special together which had been carried through with success. The whole experience has built my confidence and shown me new possibilities for the future. I used all my previously acquired skills and knowledge gained, and know now that this kind of practical, hands on project is something that I can embrace fully.'
Kate James (History BA Graduate 2011 – currently taking the new BSU Masters in Heritage Management)
'Taking the heritage modules at BSU helped me gain a four month education internship at Brooklands Museum right after graduation. This is because the heritage project demonstrated that I could work with a team, work within a deadline and communicate with others. The internship let me build on this experience and enabled me to gain further valuable experience with in the heritage industry. Both contributed enormously towards getting my new job as a Visitor Services Assistant at The Roman Baths.'
Karen Lockyear (History BA Graduate 2010 – now employed at the Roman Baths)
The heritage module I took as part of my History degree proved to be incredibly important and its practicalities far reaching. I am currently pursuing a career in Archives and Records Management, and although awareness of heritage is not essential, my experience at BSU helped me get my current job as Archives and Records Management Assistant at Unilever. The module complimented my paid work as a tour guide and my voluntary placements in archives while I was at university. I have also been able to use my knowledge of outreach programmes as an effective talking point during interviews and my experience of writing for a non-academic audience and building a website have become valuable skills.
Rachael Thompson (History BA Graduate 2010 – employed by Unilever Archives immediately after graduation, then accepted onto the UCL Archives and Record Managements MA)