Business and Management and Publishing

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How to Apply

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An innovative Business and Management course offering a choice of specialist pathways

  • High student satisfaction in the NSS – 89% (and 92% in the marketing pathway).
  • Choice of work placement length – 10 month or 10 week.
  • Exceptional learning environment – supportive academic staff with business experience and close knit student community.

“The Bath Business School team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential.”
– Alex Appleton, Business and Management graduate

Our Business and Management degree (UCAS code NN12) offers a diverse programme that will equip you with the business skills to work in a range of business sectors.

You can choose a specific pathway through your Business and Management degree:

Why study Business and Management?

Budding entrepreneur? CEO of the future? Marketing Director in the making? Whatever your aspirations, our Business and Management course will give you a good grounding in the theory and practice of modern business. Along the way you’ll develop the core skills you need to excel in all kinds of businesses and start to build a clear picture of exactly where those skills could take you.

Course structure

We’ll help you develop as a person to achieve your potential through teaching you about business and how it works. You’ll graduate with potential for employment in different businesses; this could be an organisation, the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.

You’ll have flexibility to choose modules that are of particular interest to you. You can also bring in modules from areas outside your course if you want to explore issues around a particular ‘theme’, such as sustainability or global affairs.


  • Year 1
    Gain a broad understanding of today’s business environment – from the context that organisations operate in through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment; economics and globalisation; managing data.

  • Year 2
    Focus on the inner workings of businesses, use business techniques to solve problems and start developing the skills that employers look for. Modules include a key module in creativity and innovation and a compulsory module in financial accounting.
    Optional topics include: human resource management; marketing, information and operations management; and international business. At the end of the year, you can choose to embark on a ten-month business placement or a 10-week summer placement – applying what you’ve learnt so far in the real world.

  • Year 3
    Develop and explore your business learning and focus on the role of management. Undertake an in-depth business research project in your specialist area. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability; marketing for managers; new trends in management; and strategic human resource management.

Course assessment

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.

Study abroad

You’ll have the opportunity to study in a wide range of locations around the world. Our students have completed Erasmus+ and Exchange programs in a variety of countries including Holland, Belgium and China.

Business community projects

We give you the opportunity to work with regional and national businesses in and around Bath. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.

Professional accreditation

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.

Work placements, industry links and internships

In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships.


Do you have entrepreneurial flair? Have you created a product that people will buy? BathSparks has given away over £10,000 in funding to student ideas in 2015/16 and we're looking to give even more this year. Stay up-to-date on our blog.

Teaching methods

We offer variety in the way we teach: sometimes we will set you problems so you can find the answers for yourself, sometimes we will lecture. Most modules use a mix of lectures and small group seminars. There is a good blend of online activities using our Virtual Learning Environment, Minerva. We invite business leaders in to talk about their experience and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self directed learner.

You’ll be given personal support in your study – we are a friendly team of academics who are committed to helping students achieve their goals.

Application method

All undergraduate applications are handled by UCAS.

Course enquiries

Please contact our Admission team (see above)

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - A level grades BCC - CCC with Grade C in Business or related subject preferred. Applicants without business studies A level can apply but will need to demonstrate a strong interest in Business in their personal statement.
  • BTEC - Extended Diploma grades Merit, Merit, Merit (MMM) accepted in a business or related subject.
  • International Baccalaureate - A minimum of 26 points are required in addition to evidence of a strong interest in Business in your personal statement.
  • Access to HE courses - Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher). Any selection procedure/further requirements will also apply. Access courses accepted in addition to evidence of

International Students - please check specific country requirements for this course.

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Career opportunities

You’ll have many opportunities to explore your career aspirations and you will be encouraged to take up work placements and internships.  You’ll also work alongside real businesses on project based assignments, giving you useful insights to a range of businesses and possible career choices.

List of current alumni careers

Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. Students have also gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.

What students say...

Business and Management Student Reviews

Genevieve Flintham
Graduated in 2012
Now: Content Editor & Head of Public Relations
Stagweb -

"I was originally hired in an admin role by StagWeb, realised my interest in marketing and writing, and promoted me to Content Editor and Copy Writer. Following that, I was put in charge of the company's Public Relations (which had drawn directly from lessons I learnt on the marketing module) to finding a 'lad' calendar for our newsletters, to talking to leading journalists in the wedding industry."

"I would highly recommend studying Business and Management at Bath Spa University. All of the tutors and lecturers have been wonderfully friendly and really are there when you need them. The hands-on experience and help every step of the way is superb, especially when it comes to leaving University and trying to establish yourself in the job market. The University itself is beautiful and an inspiring place to study and Bath is one of the safest and most exciting cities around. Overall, if you're going to BSU you're guaranteed a friendly atmosphere, terrific staff and an excellent set-up for the world of employment."

Zara Easton
Graduated in 2012 
Now:  Newstrade Marketing Executive, Bauer Media -

"I now have a job working for a company called Frontline, which is one of the largest magazine distribution companies in the UK. They employ me to sit in house with Bauer Media (one of their several London based publishers). Bauer Media publishes Celeb Weeklies such as Heat, Closer, Grazia and other titles such as FHM, Zoo and Empire."

"BSU Business & Management is a course that I would recommend without a doubt. There is constant support and the course is not overcrowded by any means. There is room for everyone to shine and build strong relationships with both lecturers and colleagues. If you want to learn all aspects of the business world, have constant support and build strong relationships then I would highly recommend the Business & Management course."

Alex Appleton 

Graduated 2012

Now: Business Consultant at Nine Feet Tall -

I chose to do my Business degree at Bath Spa University because of the quality of education it provides; an achievement which can be attributed to its brilliant lecturers. The University 

benefits from being quite small so it can concentrate on its core function of teaching and
educating its students.

The Business and Management team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential. When deciding what career path to take my lecturers were very willing to offer their advice and expertise on various industries and job roles. Since graduating in 2012, I went straight on to a graduate scheme with a Bath based Business Consultancy called Nine Feet Tall, whom I met at a careers event at the University. From day 1 I was using many of the skills and business principles that I learnt on my degree and have found many of topics covered on the course to be very practical and transferable into business consulting and the commercial world. One of things I love most about my job as a consultant is that it allows me to work in a wide range of management disciplines, which is also one of things I loved most about my degree. My degree and development at Bath Spa University has been essential to me achieving a place on a graduate scheme and career in consulting.

Paul Bartholomew
Graduated 2012 
Now: Area Sales manager, Batemans

"The Enterprise module enhanced my entrepreneurial spirit and enabled me to explore numerous possibilities including working for myself. One extremely important lesson I took from this module is: If you want something, go and get it."

"I highly recommend Bath Spa University to prospective students due to the support provided from the tutors. They provide informative, clear and encouraging guidance with whatever route you choose to pursue."

"Overall, Bath Spa University provides everything from friendly, motivational support through to beautiful grounds to help inspire your creative imagination."

Joseph Cooper
Graduated 2009
Now: Associate Director, Traded Products Legal at UBS Investment Bank - 

"Upon graduating from Bath Spa I was offered a year’s internship with UBS AG Investment Bank based in the USA, which I’ve just finished. I’ve now returned to the UK and am working for the bank in London as a Legal Negotiator for Traded products."

"Attending Bath Spa University was the best decision I have made in my life."

"The lecturers offer a wealth of knowledge which is communicated to students in a simple yet effective style, which not only enables students to take in the information but also challenges the students’ thinking. Lecturers are always happy to offer support and further help when needed. A friendly and welcoming atmosphere from both staff and students alike made the University a joy to visit each and every day."

Study Publishing as a joint subject and learn to shape stories, information and ideas for print and digital.

  • Only course to offer cutting-edge Adobe digital publishing platform.
  • Creative studio-based course about books, magazines, multimedia websites and apps.
  • Graduates employed by BBC, Taylor & Francis and Penguin Random House.

"Adding Publishing to my degree has given me a huge range of opportunities and an advantage over others when applying for jobs. I have really enjoyed every moment of the course."
Frances Bircher, BA (Hons) History and Publishing 2012-2015

Why study Publishing?

Publishing is one of the UK’s largest creative industries and this is an international industry which shapes and presents content across a wide range of subjects. Publishers find an audience for a variety of publication types from books and magazines to innovative apps and websites. We’ll equip you with a wide range of the latest digital making skills, alongside learning core publishing skills, such as copywriting and editing, design and layout, and marketing. Through collaborative project development, you'll gain essential creative workplace skills in working with others, carving out your own role, and achieving high-quality results. You’ll graduate with industry experience and a stunning digital portfolio of your work.

Publishing can only be taken as part of a Combined Award scheme, meaning you’ll study Publishing alongside another subject. By adding a publishing component to your degree you’ll emerge highly employable, with a wide range of skills that give you an edge over other graduates.

Course structure

You’ll graduate with essential publishing skills, from writing persuasive, concise copy and text editing, to communicating brand identity and audience research. We’ll teach you how to layout content and manipulate images using industry-standard software, with opportunities to develop your skills in image use, video; photography; app creation; and HTML.

"The Publishing course was the ideal complement to my Creative Writing degree. Over three fantastic years I was taught key industry skills and the business side of the industry. I left with a fantastic portfolio that is wowing employers!"
Tom Williams, BA (Hons) Creative Writing and Publishing 2012-2015

Additional modules offer the chance to specialise and deepen your knowledge and skill base, and to work on larger personal projects linked to your career aims.


  • Year 1
    We’ll introduce you to core publishing principles, with a focus on copywriting and editing. You’ll become familiar with layout, production and publishing software. There will be weekly deadlines, so you’ll get used to turning around work quickly and in a well-presented form. Alongside this you’ll start to build an in-depth knowledge of the publishing industry.
  • Year 2
    You’ll gain greater insight into particular areas of publishing, such as marketing, editorial and design. Optional modules allow you to delve deeper into areas such as illustrated books, fiction editing, and the use of publishing skills for social enterprise and charity work.
  • Year 3
    Tutors will guide you to focus your skills and knowledge around your personal creative and career interests. You’ll be encouraged to develop your individual approach as a creator, curator or project manager; your final portfolio will reflect this, showcasing your work for prospective employers. Optional modules cover magazines, book commissioning, digital literary studies, cookery publishing, and children’s books.

Course assessment

You’ll be assessed by coursework, including portfolios, essays, feature articles, reflective commentaries and reports. In some modules you’ll share your work through short, informal presentations.

Study abroad

Students can choose to study abroad; this is a great opportunity to develop knowledge of other book markets as publishing is an international industry.

Field trips

From visiting bookbinders and letterpress companies to climbing Britain’s tallest spire and visiting bookshops for talks and research, you’ll have the opportunity to participate in field trips across the Publishing modules.

Work placements, industry links and internships

Students have the opportunity to work on live projects and collaborations. We have worked with international and local clients such as TEDxBristol, X Media Lab, the National Trust, Forest of Imagination arts events, and Bath Film Festival.

With our support, many students carry out work experience and freelance work. The Publishing lecturers have had a great amount of experience in the industry, putting us in an excellent position to help students and graduates with networking opportunities.

We support applications for the Parragon Books paid internships and work with industry contacts to develop internship and work experience opportunities for students.


Each year we award six prizes to students in their final year. These are the Digital Publishing Prize; Public Ambassador Prize; Food Writing Prize; Illustrated Publishing Prize; and Book Innovation Prize.


  • Social Media Experiment: students have worked on this tutor-directed project, creating live social media coverage of cultural and tech events.
  • Milk Magazine: Publishing students manage this digital and print student magazine.
  • Publishing Workshops for Children and Young People: students have carried out work experience with Publishing tutors who run a wide range of these events in Bath.

Teaching methods

You’ll be taught through creative workshops, skills labs, seminars and lectures. You will learn to be adept at project management and product development following a research and development process. We work on-screen and beyond: creating sketchbooks; making physical prototypes; getting out and meeting people; finding opportunities.

Throughout the course, you’ll work to briefs set by your tutors or industry collaborators, as well as working on your own projects. We expect you to work with flair and enthusiasm, taking your ideas and developing them into industry standard work.

Teaching quality excellence

All lecturers are experienced publishers across a range of fields and continue to practice, enabling continuous updating of courses and access to industry networks.

Application method

All full time applications are through UCAS

Course enquiries

Please contact Course Leader, Katharine Reeve to find out more:

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level
  • BTEC.
  • International Baccalaureate
  • Access to HE courses - Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher). Any selection procedure/further requirements will also apply. Access courses accepted in addition to evidence of

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Entry is by audition only.

Career opportunities

What graduates say:

"From developing social media strategies to creating interactive websites, digital publishing is an exciting, innovative course that teaches the essential skills needed to enter the ever-developing world of modern publishing."

Holly Smithson (2015) Production Editor, Taylor & Francis

"It taught me industry relevant skills and gave me the opportunity to tailor my learning to suit my theatrical interests."

Laura Haynes (2014) Digital Marketing, Sadler’s Wells

"The Publishing course opened many doors for me. I landed a magazine Web Editor job straight out of university."

Dulcie Carey (2013) Events Organiser, Media Clash Publishing

"It was great to go straight into a Editorial Assistant internship. The digital publishing module was invaluable, enabling me to work in digital environments."

Kara Rennie (2012) Digital Marketing Coordinator, The Booksellers Association

"In my interview I was able to speak about social media and blogs with a degree of knowledge due to this course."

Rebecca Mears, 2010 Graduate, Co-Head of Community and Local, Mumsnet

"I wouldn’t be where I am today without the broad skills and wealth of knowledge I gained and the excellent staff who run it."

Alex Goddard, 2009 Graduate, Senior Production Controller, Penguin Random House

List of current alumni careers

Publishing graduates have gained a range of professions including Production Assistant; Digital Editor; Digital Marketing Coordinator; Events Organiser; and Project Manager. Graduates have been employed by publishing companies including Future, Parragon Books, Taylor & Francis, BBC, and Penguin Random House.

What students say...

"The publishing course gave me all the real-life experience and forward-thinking skills I needed for the workplace. Support from staff and fellow students allowed me to explore my creativity and fully develop my ideas."

Joele Forrester (2015) Editorial Assistant, Food & Drink Ltd.

"Innovative lecturers and knowledgeable technical staff will help you build 'real world' experience and equip you with unique skills. Hard work, but highly rewarding."

Joshua Ryall (2015) Web and Social Media Coordinator, Bath Spa University

"The Publishing course gave me versatility – the chance to create print and digital magazines, websites, and apps."

Katie Curran (2014) Junior Project Manager, Upfront Promotions Agency

"Publishing and English Literature gave me confidence in my editorial, technical and digital skills and to take all the opportunities that were given to me."

Bridie Roman (2013) Editorial Assistant, Titan Books

"The course allows you to gain experience to land that dream job. Very supportive tutors who helped me discover and develop my strengths; three years well spent!"

Nina Camacho (2012) Digital Editor, Mollie Makes, Immediate Publishing