Business and Management and Publishing
An innovative Business and Management course offering a choice of specialist pathways
- High student satisfaction in the NSS – 89% (and 92% in the marketing pathway).
- Choice of work placement length – 10 month or 10 week.
- Exceptional learning environment – supportive academic staff with business experience and close knit student community.
“The Bath Business School team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential.” – Alex Appleton, Business and Management graduate
Our Business and Management degree (UCAS code NN12) offers a diverse programme that will equip you with the business skills to work in a range of business sectors. You can choose a specific pathway through your Business and Management degree. This could be in:
- Accounting (UCAS code N400)
- Entrepreneurship (UCAS code M362)
- Festivals and Events (UCAS code N285)
- Marketing (UCAS code N500)
- International Business (UCAS code 0T6Y)
- Human Resource Management (UCAS code N600)
- Tourism Management (UCAS code N832)
Why study Business and Management?
Budding entrepreneur? CEO of the future? Marketing Director in the making? Whatever your aspirations, our Business and Management course will give you a good grounding in the theory and practice of modern business. Along the way you’ll develop the core skills you need to excel in all kinds of businesses and start to build a clear picture of exactly where those skills could take you.
We’ll help you develop as a person to achieve your potential through teaching you about business and how it works. You’ll graduate with potential for employment in different businesses; this could be an organisation, the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.
You’ll have flexibility to choose modules that are of particular interest to you. You can also bring in modules from areas outside your course if you want to explore issues around a particular ‘theme’, such as sustainability or global affairs.
Gain a broad understanding of today’s business environment – from the context that organisations operate in through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment; economics and globalisation; managing data.
Focus on the inner workings of businesses, use business techniques to solve problems and start developing the skills that employers look for. Modules include a key module in creativity and innovation and a compulsory module in financial accounting.
Optional topics include: human resource management; marketing, information and operations management; and international business. At the end of the year, you can choose to embark on a ten-month business placement or a 10-week summer placement – applying what you’ve learnt so far in the real world.
Develop and explore your business learning and focus on the role of management. Undertake an in-depth business research project in your specialist area. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability; marketing for managers; new trends in management; and strategic human resource management.
You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.
You’ll have the opportunity to study in a wide range of locations around the world. Our students have completed Erasmus+ and Exchange programs in a variety of countries including Holland, Belgium and China.
Business community projects
We give you the opportunity to work with regional and national businesses in and around Bath. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.
Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.
Work placements, industry links and internship
In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships.
List of current alumni careers
Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. Students have also gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.
Do you have entrepreneurial flair? Have you created a product that people will buy? BathSparks has given away over £10,000 in funding to student ideas in 2015/16 and we're looking to give even more this year. Stay up-to-date on our blog.
Facilities and resources
- Newton Park Campus
- Newton Park library
Our library offers a wide range of business materials. There is also a wealth of material available via electronic sources. These include Business Source Complete, Mintel, Newsbank and an increasing range of e-books. This online material can be accessed on and off campus enabling you to work at times that suit you.
We offer variety in the way we teach: sometimes we will set you problems so you can find the answers for yourself, sometimes we will lecture. Most modules use a mix of lectures and small group seminars. There is a good blend of online activities using our Virtual Learning Environment, Minerva. We invite business leaders in to talk about their experience and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self directed learner.
You’ll be given personal support in your study – we are a friendly team of academics who are committed to helping students achieve their goals.
All undergraduate applications are handled by UCAS.
Please contact our Admission team (see above)
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:
- A Level - A level grades BCC - CCC with Grade C in Business or related subject preferred. Applicants without business studies A level can apply but will need to demonstrate a strong interest in Business in their personal statement.
- BTEC - Extended Diploma grades Merit, Merit, Merit (MMM) accepted in a business or related subject.
- International Baccalaureate - A minimum of 26 points are required in addition to evidence of a strong interest in Business in your personal statement.
- Access to HE courses - Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher). Any selection procedure/further requirements will also apply. Access courses accepted in addition to evidence of
International Students - please check specific country requirements for this course.
English Language Requirements for International and EU Applicants
IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.
For further information about the programme or other enquiries, please email us at email@example.com.
You’ll have many opportunities to explore your career aspirations and you will be encouraged to take up work placements and internships. You’ll also work alongside real businesses on project based assignments, giving you useful insights to a range of businesses and possible career choices.
Employers such as Logica, NHS, Liberty, American Express, Sky and Numatic International have recruited graduates from this course. Students have also gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.
What students say...
Business and Management Student Reviews
Graduated in 2012
Now: Content Editor & Head of Public Relations
Stagweb - www.stagweb.co.uk
"I was originally hired in an admin role by StagWeb, realised my interest in marketing and writing, and promoted me to Content Editor and Copy Writer. Following that, I was put in charge of the company's Public Relations (which had drawn directly from lessons I learnt on the marketing module) to finding a 'lad' calendar for our newsletters, to talking to leading journalists in the wedding industry."
"I would highly recommend studying Business and Management at Bath Spa University. All of the tutors and lecturers have been wonderfully friendly and really are there when you need them. The hands-on experience and help every step of the way is superb, especially when it comes to leaving University and trying to establish yourself in the job market. The University itself is beautiful and an inspiring place to study and Bath is one of the safest and most exciting cities around. Overall, if you're going to BSU you're guaranteed a friendly atmosphere, terrific staff and an excellent set-up for the world of employment."
Graduated in 2012
Now: Newstrade Marketing Executive, Bauer Media - www.bauermedia.co.uk
"I now have a job working for a company called Frontline, which is one of the largest magazine distribution companies in the UK. They employ me to sit in house with Bauer Media (one of their several London based publishers). Bauer Media publishes Celeb Weeklies such as Heat, Closer, Grazia and other titles such as FHM, Zoo and Empire."
"BSU Business & Management is a course that I would recommend without a doubt. There is constant support and the course is not overcrowded by any means. There is room for everyone to shine and build strong relationships with both lecturers and colleagues. If you want to learn all aspects of the business world, have constant support and build strong relationships then I would highly recommend the Business & Management course."
Now: Business Consultant at Nine Feet Tall - www.ninefeettall.com
I chose to do my Business degree at Bath Spa University because of the quality of education it provides; an achievement which can be attributed to its brilliant lecturers. The University
benefits from being quite small so it can concentrate on its core function of teaching and
educating its students.
The Business and Management team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential. When deciding what career path to take my lecturers were very willing to offer their advice and expertise on various industries and job roles. Since graduating in 2012, I went straight on to a graduate scheme with a Bath based Business Consultancy called Nine Feet Tall, whom I met at a careers event at the University. From day 1 I was using many of the skills and business principles that I learnt on my degree and have found many of topics covered on the course to be very practical and transferable into business consulting and the commercial world. One of things I love most about my job as a consultant is that it allows me to work in a wide range of management disciplines, which is also one of things I loved most about my degree. My degree and development at Bath Spa University has been essential to me achieving a place on a graduate scheme and career in consulting.
Now: Area Sales manager, Batemans
"The Enterprise module enhanced my entrepreneurial spirit and enabled me to explore numerous possibilities including working for myself. One extremely important lesson I took from this module is: If you want something, go and get it."
"I highly recommend Bath Spa University to prospective students due to the support provided from the tutors. They provide informative, clear and encouraging guidance with whatever route you choose to pursue."
"Overall, Bath Spa University provides everything from friendly, motivational support through to beautiful grounds to help inspire your creative imagination."
Now: Associate Director, Traded Products Legal at UBS Investment Bank - www.ubs.com
"Upon graduating from Bath Spa I was offered a year’s internship with UBS AG Investment Bank based in the USA, which I’ve just finished. I’ve now returned to the UK and am working for the bank in London as a Legal Negotiator for Traded products."
"Attending Bath Spa University was the best decision I have made in my life."
"The lecturers offer a wealth of knowledge which is communicated to students in a simple yet effective style, which not only enables students to take in the information but also challenges the students’ thinking. Lecturers are always happy to offer support and further help when needed. A friendly and welcoming atmosphere from both staff and students alike made the University a joy to visit each and every day."
‘Students have the opportunity to undertake a deep analysis of industry and to emerge with not only practical understanding of the current requirements but an ability to consider likely future developments. They emerge as highly employable.’
External Examiner, 2015
This is a practical course developing student's creative making skills and critical judgment of publications (books, magazines, ebooks, websites, and Apps)
- BSU student magazine, MILK run by Publishing students
- Publishing Lab with the latest professional facilities including two Mac suites with latest industry software and equipment
- Students work on live industry projects
- Paid graduate publishing internships at companies such as Parragon Books
Why study Publishing?
'Publishing modules complemented my literature qualification. The staff have been supportive and friendly; I am confident that the skills and industry knowledge that the Publishing course has given me will be invaluable.'
Rosie Maynard, 2015 English Literature and Publishing graduate
Publishing (print and digital) taken as part of a Combined Award adds a practical dimension to your study at university and will give you the edge when applying for jobs in terms of practical industry experience and a stunning portfolio of varied work. Our students are the content creators and shapers of a digital future where handmade is important too.
Publishing is one of the UK’s largest creative industries and is in the process of adapting its creative strategy and business models to the challenges and opportunities that digital technology brings. Students learn core skills (e.g. copywriting and editing) and importantly, a wide range of practical digital making skills. Through work on live projects and collaborations, students gain work experience, confidence and a strategic approach to their work. Students don't spend their time glued to a screen, we work in sketchbooks, make physical prototypes, get out and meet people who we might want to work with.
The publishing industry needs people who can think creatively across a range of media, platforms, and markets to develop and promote innovative and engaging content. Publishing students carried out the R&D and branding for a new Bath Spa University magazine, Milk, and launched it as a digital magazine in 2012. Other ventures planned for next year include a commission from TEDxYouthBath for our Social Media Experiment project developed for the international digital think-tank X Media Lab. We work with international and local clients such as X Media Lab, the National Trust and Bath Film Festival.
Students carry out work experience, and often freelance work, during their course and we support them in that. Our lecturers are all experienced publishers and continue to practice, putting them in an excellent position to help graduates with networking opportunities and in their early careers. We also offer 6 paid graduate publishing internships at Parragon Books.
All students take a 40-credit core publishing module in each of the three years. These teach the essentials of contemporary publishing: writing concise copy and developing effective content; creating professional blogs, websites, and integrated social media; text editing and communicating brand identity; researching and developing an ebook or iPhone app and presenting the results. You will learn layout and image manipulation using industry-standard software, and compile a wide-ranging portfolio of your work ready for interviews.
Additional modules offer the chance to specialise and deepen your knowledge and skill base, and to work on larger personal projects.
Students take part in a variety of live projects with outside organisations and run the new BSU student magazine, Milk. You will be able to further your personal interests through specialist projects and industry briefs. There are also opportunities to develop your skills in photography, design and layout, App creation, and in video interviewing to create multimedia content. We offer the innovative Digital Natives course for all students to develop their digital making and publishing skills.
NOTE: This is part of a Combined Award so you will need to study another subject to study with Publishing.
Publishing BA Routes
You can opt to take Publishing as a Major, Joint or Minor subject within a Combined Award (though you will start in Year 1 studying both your subjects in equal depth).
- Minor: You will take the core course only
- Joint: You will take the core course with one additional 20-credit module in each of the three years
- Major: You will take the core course with one additional 40-credit publishing module in each of the three years (please note - one 40-credit module can be replaced with two 20-credit publishing modules)
- Introduction to Publishing: Copywriting and text editing (40 credits)*
- Digital Natives (20 credits)
- Understanding Media Communications (40 credits)
- Contemporary Publishing: The Business of Publishing (40 credits)*
- Editorial: New Product Development (40 credits)
- Writing for New Media (20 credits)
- Feature Journalism (20 credits)
- Digital Publishing (40 credits)*
- Professional Writing (20 credits)
- Food Writing and Editing (20 credits)
- Literary Journal (20 credits)
- Creative Enterprise Project (40 credits)
* Core module.
Students are assessed by coursework.
Assessment is mainly through the creation, over the year, of professional-standard portfolios of varied work to briefs set by your tutors or industry collaborators, and personal project work. There are regular points in the year when students have to prepare their work in progress for presentation to the tutor for feedback.
There is also an element of writing reflective commentaries and sharing your work through short, informal presentations.
‘Publishing modules at BSU offer an unequalled range of employability initiatives at undergraduate level, through engaged and structured industry contact through delivery … the strong emphasis on a curriculum that is relevant to the workplace offers a vibrant and stimulating learning experience for students.’
‘There are very high levels of engagement and availability from the teaching staff… staff are extremely generous in sharing their contacts and projects.’
External Examiner, 2015
Publishing involves conceptualising, shaping and producing content for books and magazines (print and digital); multimedia websites and mobile apps; ebooks, and social media. It also centres on communication and collaboration. This is an exciting time to get involved in publishing as digital technology is changing things fast offering opportunities to those combine digital skills with creative ability. This innovative course will add a practical dimension to your study at university, and you can opt to take Publishing as a Major, Joint or Minor subject within a Combined Award
We want to help you find out what it is you are especially good at - and then help you find a way to get even better at it. For some this might mean focusing on fashion or sport in various projects, researching the subject broadly and deeply to develop specialist knowledge, for others it might involve researching user-experience in Apps. It also means building relevant work experience into your third-year project work, giving you an opportunity to showcase your talent for a particular area of publishing.
We have industry standard facilities in our two Publishing Labs with full Mac suite and the latest software. We have iPads and phones, ebook readers and digital cameras available for student use. Our expert, dedicated Lab staff offer software training at all levels, so that all students emerge with a full range of practical making skills, enabling you to realise your creative potential.
External academic adviser, 2011:
'The learning resources on offer to the students are both impressive and varied. The expertise in training around the digital side of the publishing industry is particularly noteworthy.'
You will learn through a series of mini-lectures, practical workshops, software training, tutor-guided independent and group project work. This will mainly be carried out in the Publishing Lab where the facilities include two Mac suites with full industry software, and a range of digital devices such as camera equipment, iPads, iPhones, and Kindles. We also run industry skills tests (introductory and intermediate levels) in copyediting and InDesign layout software.
Staff have extensive publishing industry experience, continue to develop their practice and share this (and their industry contacts) with students. Talks by visiting industry speakers have included: the CEO of the Publishers Association, social media experts, book production directors, and the online marketing director of The Bookseller and its digital arm, Futurebook. Specialist advice is available for work placements, careers, and job applications.
Teaching quality excellence
All lecturers are experienced publishers across a range of fields and continue to practice, enabling continuous updating of courses and access to industry networks.
All full time applications are through UCAS
Please contact Course Leader, Katharine Reeve to find out more: firstname.lastname@example.org
260–300 UCAS Tariff points
What graduates say:
'From developing social media strategies to creating interactive websites, digital publishing is an exciting, innovative course that teaches the essential skills needed to enter the ever-developing world of modern publishing.'
Holly Smithson (2015) Production Editor, Taylor & Francis
‘It taught me industry relevant skills and gave me the opportunity to tailor my learning to suit my theatrical interests.’
Laura Haynes (2014) Digital Marketing, Sadler’s Wells
‘The Publishing course opened many doors for me. I landed a magazine Web Editor job straight out of university.’
Dulcie Carey (2013) Events Organiser, Media Clash Publishing
‘It was great to go straight into a Editorial Assistant internship. The digital publishing module was invaluable, enabling me to work in digital environments.’
Kara Rennie (2012) Digital Marketing Coordinator, The Booksellers Association
‘In my interview I was able to speak about social media and blogs with a degree of knowledge due to this course.’
Rebecca Mears, 2010 Graduate, Co-Head of Community and Local, Mumsnet
‘I wouldn’t be where I am today without the broad skills and wealth of knowledge I gained and the excellent staff who run it.’
Alex Goddard, 2009 Graduate, Senior Production Controller, Penguin Random House
Publishing graduates will go on to a variety of roles within the publishing industry (such as editorial, production, marketing, digital); marketing and publicity roles within a wide variety of organisations and companies (from charities and fashion to business and cultural); digital roles such as web editor, social media manager, Digital strategist for schools.
% going on to work and/or study for courses in this subject area: 85%
What students say...
'The publishing course gave me all the real-life experience and forward-thinking skills I needed for the workplace. Support from staff and fellow students allowed me to explore my creativity and fully develop my ideas.'
Joele Forrester (2015) Editorial Assistant, Food & Drink Ltd.
‘Innovative lecturers and knowledgeable technical staff will help you build 'real world' experience and equip you with unique skills. Hard work, but highly rewarding.’
Joshua Ryall (2015) Web and Social Media Coordinator, Bath Spa University
‘The Publishing course gave me versatility – the chance to create print and digital magazines, websites, and apps.’
Katie Curran (2014) Junior Project Manager, Upfront Promotions Agency
‘Publishing and English Literature gave me confidence in my editorial, technical and digital skills and to take all the opportunities that were given to me.’
Bridie Roman (2013) Editorial Assistant, Titan Books
‘The course allows you to gain experience to land that dream job. Very supportive tutors who helped me discover and develop my strengths; three years well spent!’
Nina Camacho (2012) Digital Editor, Mollie Makes, Immediate Publishing