Advertising Practice

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How to Apply

The UK’s most innovative advertising course, for copywriters, art directors, and account planners.

  • Develop your portfolio and hone your specialist skills in a team atmosphere.
  • Mentor junior teams – build leadership skills.
  • Graduate with CV-ready agency experience.

"Advertising is ridiculously fun and challenging at the same time. This course will prepare students for both aspects of the industry.”
– Mark Figliulo, CEO and Founder Figliulo and Partners (New York)

Why study Advertising Practice?

No other advertising course in the UK even comes close to this innovative MA.

How can we make such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course – and client – set “live” briefs. You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role.

Course structure

The course is organised to help writers, art directors and planners improve their specialist skills while at the same time learning to work better as teams. Some of the modules are discipline-specific and others require students to work in teams -- and lead junior associates -- as creative leaders do in agencies.


  • Research Methodologies
    Gain the tools to learn and document your learning. You’ll study how to conduct research, get the most out of libraries and databases, ethical issues in research and more.

  • A combination of specialist modules and business-focused modules
    Hone your specialist skills in copywriting, art direction or account planning. You’ll learn to speak the language of business to the world’s top marketing executives: your future clients.

  • Final Project
    Present your final project to advertising executives at a major global advertising agency, and mentor undergraduate teams through the process. The presentation of your project will be done virtually (via Skype or Google etc.) or you can opt-in to travel to the agency headquarters for your final presentation.

Course assessment

  • Portfolios of creative work
    Reflective essays

Industry links and internships

You’ll build important industry links working with visiting experts. At the end of the course, you’ll present your final project to a top global agency.


We award annual student prizes for the top final project and agency presentation.

Teaching methods

  • Classroom seminars and workshops
  • Guest lectures led by industry experts
  • One-on-one tutorials with staff

Staff / Tutors

Dr Paul Meyer, Subject Leader of Creative Writing and advertising creative director who has worked for the world’s top agencies, producing award-winning work for Reebok, McDonald’s, General Motors and Motorola among others.

Specialist staff in art direction, copywriting and account planning drawn from top regional, national and global agency networks.

Application method

A downloadable application form is available on the website. To discuss any detail of your application please contact our admissions team:

Telephone: +44 (0)1225 875624.


International students should visit our international pages for more information about our entry requirements, fees and scholarships, and student support.

Course enquiries

Please write directly to Course Leader Dr Paul Meyer at

Entry requirements

Prospective students should supply a portfolio of 3 campaign ideas along with the standard Bath Spa University application form.

Career opportunities

Successful graduates will have the portfolio, CV, advanced degree and agency experience to secure positions at a top advertising agency