Arts Management

  • Award: MA, PG Dip, PG Cert
  • School: Bath Business School, College of Liberal Arts
  • Fees and Finance Information
  • Course length: MA full-time three trimesters (one calendar year); MA part-time six trimesters; PG Dip full-time two trimesters; PG Dip part-time four trimesters; PG Cert full-time one trimester.
  • Campus: Newton Park

Find out more

Send me updates

Simply enter your details to receive information from Bath Spa University.
Your Information

The information you provide may be used by Bath Spa University to contact you about the University, courses and events which may be of interest to you. Please note your information will not be shared with other organisations apart from those acting as agents on behalf of Bath Spa University. Bath Spa University complies with the Data Protection Act 1998.

Bath Spa University’s Privacy Policy.

If you have any queries relating to Bath Spa University’s data protection practices please contact our Data Protection Officer:

How to Apply

The MA in Arts Management at Bath Spa University has been developed to take account of the significant changes taking place in the arts and across the creative industries, and we have worked in close collaboration with our sector partners to create a course that is appropriate and adaptive to this changing and challenging environment. Their direct input into the design and delivery of the course is central to its fundamental aim of expanding your theoretical understanding and professional knowledge through hands-on experience and work-based learning.


  • Developed in close collaboration with sector partners, the course is appropriate and adaptive to a changing and challenging environment.
  • Taught by academic experts and experienced professionals giving you the opportunity to develop professional contacts and networks.
  • Professional placement experience with the opportunity to consider arts and cultural management in an international context.

Why study Arts Management?

The course offers a unique opportunity to engage with an extensive range of regional, national and international arts and cultural organisations covering the full range of the creative industries from dance, theatre and music, to digital creativity, the fine arts and fashion, to heritage museums and cultural tourism.

The arts stimulate us, educate us, challenge and amuse us. They are of instrumental, as well as intrinsic, value and their social benefits are numerous and beyond doubt. [Maria Miller, Culture Sector Minister, April 2013]

Culture, the arts and the creative industries in the UK are estimated to be worth around £36 billion to our economy – our creative and cultural excellence plays a crucial role in our national identity, and is recognized globally.

In the 21st century, culture and arts policy and practice are being shaped against a background of enormous change and challenge across the creative sectors. Arts managers and administrators are instrumental in the governance and sustainability of the creative sectors. From policy makers to caretakers of arts buildings and infrastructure, from pioneers of economic innovation to leaders of excellence in creative practice, cultural leaders and managers of the arts will increasingly need to be flexible, responsive and imaginative practitioners, equally comfortable in a variety of settings, and adept at working in partnership with a wide range of organisations. They will need to be people who see the arts and culture as a vital part of the wider economy.

Bath, a relatively small city with a resident population of about 80,000, attracts over 4 million visitors every year. It hosts an annual series of internationally renowned arts and cultural festivals, has been a fashionable spa for leisure and pleasure since the 18th century, and is a World Heritage Site with rich offering of museums and galleries. But it is also a city at the heart of the South West, ideally situated between Bristol and London on the M4 high tech and creative industries ‘corridor’.

Course structure

The course builds on your own previous experience and background, expanding your professional arts knowledge, management skills, entrepreneurial thinking, and creative leadership skills. Designed and delivered in close collaboration with leading arts organisations, the course will provide you with the theoretical framework, appropriate skills and practical experience to meet the challenges of working in your chosen field.

The modules cover theory, critical thinking, skills development and practical experience; they have been designed to allow you to demonstrate an ability to analyse historic and current debates in and about culture and the arts; to apply this analysis to contemporary practice, structures, funding and participation; and to relate both to the complex range of activities involved in ‘managing the arts’.

The programme is offered in a modular format. You will take a mix of taught modules in the first two trimesters (120 credits), including work-placement experience, and complete a dissertation or placement-based project in the third trimester (60 credits). To achieve the MA you will need to complete 180 credits in total.

Trimester OneTrimester TwoTrimester Three

Arts Management in the 21st Century

(core module, 30 credits)


(core module, 30 credits)

Dissertation OR Extended Placement Project

(core module, 60 credits)

Plus choice of two 15 credit modules from the MA in Business and Mangement *

Plus choice of two 15 credit modules from the MA in Business and Managment *


* for example: Introduction to Social Science Research Methods (compulsory); Marketing Management; International Business Environment; Entrepreneurship; Marketing Communications; International Business Practice; International Financial Management; Creative Enterprise: A New Business Venture


Trimester 1 (75 words per section)

  • Arts Management in the 21st Century - (core module, 30 credits)
  • Choice of two 15 credit modules from the MA in Business & Management - (option module, 15 credits)

Trimester 2 (75 words per section)

  • Placement - (core module, 30 credits)
  • Choice of two 15 credit modules from the MA in Business & Management - (option module, 15 credits)

Trimester 3 (75 words per section)

  • Dissertation OR Extended Placement Project - (core module, 60 credits)

Course assessment

On this course you are assessed by a variety of assessment methods that may include some or all of the following across the various modules on the course:

  • Reports on work-based assignments
  • Research project reports
  • Portfolios
  • Reflective learning journals
  • Reviews
  • Proposal papers for projects, funding or events, business plans, or strategy documents
  • Project progress reports
  • Project evaluations
  • Presentations

The course enables you to combine academic study with placements and practical work, and to accommodate the needs of students in paid employment. Learning is encouraged through participation in a wide variety of activities including lectures, seminars, workshops, tutorials, online activity and discussion, work-based learning, and research projects. Each module will include contributions from leaders in their field, whether for short lectures or longer workshops; a number of them will continue to act as mentors and help guide you through your placement project or final dissertation. The subject for this will be developed in consultation with the course leader and, where relevant, with your placement host.

Access to key thinkers and doers is an integral part of the course. As well as reflecting on the uncertainties of the moment, the course is intended to introduce you to people who are dealing with them for real.

Face-to-face contact during tutorials and workshops is intended to encourage and facilitate peer-support and shared learning; there will be opportunities for joint and group working.

Teaching methods

Staff on this course offer you access to a wide range of academic and practical expertise in Arts Management. We are committed to delivering the highest quality teaching and learning and the application of that learning to deliver effective practice in the workplace.

Course Leader

Kristin Doern - Subject Leader for Heritage at Bath Spa University. She works in close partnership with a range of cultural and heritage organisations in Bath and across the region. Now a senior lecturer in heritage and cultural history, her background before this was in musical theatre, company stage management and arts education in London and in Canada.

Visiting lecturers

The MA in Arts Management course is also delivered by a range of professional arts management practitioners from across the arts and cultural sectors. They deliver lectures and workshops, mentor students on placements and research projects, and work professionally with students on collaborative public projects.

Application method

Application forms are available on the website and for any admissions enquiries please contact:

Telephone: +44 (0)1225 875624.

International students should visit our international pages for more information about our entry requirements, fees and scholarships, and student support.

Course enquiries

For all enquiries please email

Entry requirements

Applicants will normally have a good first degree (2.1 or above) in any academic subject. Applicants without a first degree may be considered if they can demonstrate considerable relevant experience; they may be asked to attend an interview.

If English is not your first language then you will need to provide evidence of proficiency in written and spoken English. The English language requirements can be found here

Career opportunities

Careers in arts management are varied and cover every cultural and artistic area. They include roles in:

  • Events and venue management
  • Programming events and seasons
  • Audience development
  • Community engagement and social inclusion
  • Education and learning
  • Marketing, press and communications
  • Production management
  • Fundraising
  • Visitor services, ‘front-of-house’ management, retail services
  • Managing artists and performers

Competition for jobs is fierce and not everyone will want a career in the ‘arts’. The course includes a range of generic skills and opportunities that are aimed at increasing employability for our postgraduates in the voluntary sector, social enterprises, fundraising, and a wide range of administrative and management roles.

What students say...

This was a new course for 2014.