Creative Media Practice

Find out more

Send me updates

Simply enter your details to receive information from Bath Spa University.
Your Information

The information you provide may be used by Bath Spa University to contact you about the University, courses and events which may be of interest to you. Please note your information will not be shared with other organisations apart from those acting as agents on behalf of Bath Spa University. Bath Spa University complies with the Data Protection Act 1998.

Bath Spa University’s Privacy Policy.

If you have any queries relating to Bath Spa University’s data protection practices please contact our Data Protection Officer:

How to Apply

Apply on UCAS's site

Become a critically-informed, industry-ready media practitioner with this innovative course.

  • Taught by expert practitioners, media theorists, industry mentors and speakers
  • Cutting-edge facilities and resources for video and digital media production
  • In your final year, you join ‘Artswork Media’: a professional production company and digital agency

"I was able to work with clients in the media industry, producing high quality work that involved all aspects of media production that included script writing, directing and editing."
–Tom Charnley, Creative Media Practice graduate

Why study Creative Media Practice?

This Creative Media Practice course is for individuals who are passionate about making media, who want to become media professionals. Fulfil your creative potential; you’ll have opportunities to develop your production skills across different digital and interactive media. We’ll help you understand the contemporary media business landscape and develop your identity as a media professional.
In your final year, you’ll join Artswork Media, a professional production company and digital agency. Based at Paintworks, in Bristol's creative quarter, the Bath Spa University-led company is run by students and media professionals.

Course structure

Throughout the course, you’ll work with a range of digital and interactive media tools and platforms in our purpose-built production facilities at the Newton Park Campus in Bath and at Artswork Media in Bristol. You’ll nurture and extend your creative thinking and digital making skills, learning techniques such as image manipulation, sound and video recording, non-linear audiovisual editing, and interaction design.

You’ll bring together your skills, working on a variety of projects involving the production of video and sound, web-based media, mobile apps, experimental and site-specific interventions, or physical computing.


  • Year 1
    Develop your skills. You’ll be introduced to ways of nurturing your creative thinking and problem-solving skills individually and in teams. You’ll develop your skills in audiovisual editing, interaction design and image manipulation. In your core module, we introduce you to ways of thinking about media texts and forms, audiences, and the industries and institutions in the media and creative sector. Brief-led projects bring together and showcase your skills and knowledge.

  • Year 2
    Begin to specialise. Your core module introduces the practices and processes of commissioning work in the media industries. You’ll learn about employment opportunities and start to think about yourself as a budding media professional. Optional modules give you opportunities to explore specialisms including digital and interactive media production, experimental media and activism, short-form filmmaking, visual design, and media writing. All students work together to plan, budget and stage a media event.

  • Year 3
    Join Artswork Media. Supported by tutors and media practitioners, you’ll work on a variety of independent projects and develop your professional identity and portfolio. An important part of Artswork Media is working with clients on live projects. In 2015-16, clients included: Bristol Old Vic; Bath Film Festival; Dickies; Bridport 'From Page to Screen' Film Festival; Somerset Football Association; and Glastonbury Music Festival.

Course assessment

Creative Media Practice assessments are all based around coursework. Throughout your time studying with us, you’ll work on a variety of independent and brief-led projects across different media. You’ll produce project reports, research journals and diaries, essays and portfolios.

Work placements, industry links and internships

Our students have worked with clients such as Bristol Old Vic; Bath Film Festival; Dickies: global clothing workwear brand; Minirigs: a popular portable speaker company; Westbury Town Council; Shangri-la; Bath Life Awards and Cardiff Life Awards; Bookbarn; Circus City Festival; 5 x 15 Bristol: five 15 minutes talks from leading world thinkers; Bridport's ‘From Page to Screen’ Film Festival; Somerset Football Association; Glastonbury Music Festival.

List of current alumni careers

Creative Media Practice graduates have a range of professions including Production Assistant, Freelance Camera Operator, Director of Photography. Graduates have been employed by companies including Aardman, The Farm Group and ESPN.


We’ll encourage you to participate in media festivals and competitions. Our students have been nominated for and won awards such as the Royal Television Society Awards (RTS) West of England Student Awards.
Each year we award a prize to our students. This is the Artswork Media Student of the Year Prize.

Teaching methods

Your learning is supported in a variety of ways. To develop your skills and work on your media projects, you’ll take part in media production sessions making use of the purpose-built media facilities at Bath Spa University. You’ll plan and discuss work and reference points in seminars and workshops and will stage exhibitions and showcases of your work.

You’ll be supported by an experienced team of media professionals and technical support staff. The course makes use of speakers and mentors from the media industries to enrich your experience and connect you with contemporary production and the landscape of the creative sector.

Application method

All full time applications are through UCAS

International students should visit our international pages for more information about our entry requirements, fees and scholarships, and student support.

Course enquiries

For all enquiries about the course, please contact Professor James Newman, Department of Film and Media Production:

Telephone: (01225) 876225.

Typical offer range for UK / EU applicants

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - A level Grades BCC to CCC accepted in Media, Art, English related courses.
  • BTEC - Extended Diploma grades Merit, Merit. Merit (MMM) accepted.
  • International Baccalaureate - A minimum of 26 points will be required in addition to evidence of further experience or evidence of interest in Media.
  • Access to HE courses - Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Career opportunities

During the course students will have the chance to study and experience a variety of media roles. Within the Year 3 project modules you will work with industry mentors and the University careers service to plan your future – be it progression to further study or seeking opportunities in the workplace.

You will have a detailed understanding of key areas of employment which draw on creative media skills. You will also have a thorough understanding of the opportunities associated with freelance work and the process of establishing your own business.

By equipping you with this range of critical and practice-based skills, the degree will provide a firm foundation for work in a rapidly expanding and changing media sector in which multi-skilling, creativity and agility are increasingly essential.

Since 2011, employers such as ESPN, The Farm Group and the University of Exeter have recruited graduates from this course. Students have also gone into roles including Production Assistant, Freelance Camera Operator, Director of Photography and Post Production Runner.

What students say...

"Overall my experience at Artswork has given me more, I believe, than almost any other degree can offer. Every project, essay or meeting has been conducted in a professional, real life office environment. We dealt with real people who wanted a real product, some were even willing to pay for the privilege. At the end of such an action-packed year I feel that as a group we went into Artswork Media as students but we are walking away from the office as young professionals"
Ed Whicher, Creative Media Practice graduate 2012

"This whole course for Year 3 (three modules) have worked together perfectly and I'm even more excited to get out into the professional world now, and I think I've gained the tools to be successful."
Creative Media Practice graduate 2012

Student Experience and Achievements

Bradley Bailey

"Very excited about being nominated for a Student RTS award and thankful to everyone who had input with the project.

The project was very different to other animations I had treated, it involved working closely with two local schools to interview young pupils on how they thought the world could have been created. It was fun for all involved and it will always be one of my biggest memories and highlights of my time at Bath Spa University.

Studying Creative Media Practice gave me all the valuable and creative skills to produce this piece of work and others like it. To check out the short animation click this link

Thank you, Bradley Bailey."

Patrick Bethell

"It was amazing to be nominated for an RTS award, I feel like the amount of nominations the class received not only represents the talent of the individuals but also the high standards of the class in general.

I certainly wouldn't have got anywhere near making my film without a serious load of help and support from my tutors and fellow students at Artswork Media.

So thanks!"

Tom Charnley

"I feel honoured to have been nominated for an RTS award; it's such a prestigious and well-respected award. It's a testament to the hard work; determination and character of both my crew and my tutors that helped me capture the spirit of my Grandad in my short film.

Studying a degree in Creative Media Practice gave me the time and opportunities to develop skills as a filmmaker. In particular working within Artswork Media, a student led Production Company as part of my third year. It meant that I was able to work with clients in the media industry, producing high quality work that involved all aspects of media production that included script writing, directing and editing.

The most important element of Artswork Media was the combination of support and expertise that I received from technical demonstrators and lecturers when working on personal and client projects. The fact that I was being taught by lecturers that also currently work in the media industry meant that I was one step ahead and well prepared for life after University."