Creative Media Practice

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A new course for the digital age.

This degree course - designed in partnership with the media industry - will develop your creative potential through an innovative curriculum that fosters individual expression in a context of entrepreneurial freelancing.

Why study Creative Media Practice?

The course is a new kind of degree provision, alert to the needs of industry and developed in partnership with it. It will enhance your creative potential through a curriculum that fosters individual expression in a context of professional practice. Creative Media Practice offers opportunities to work in both educational and professional contexts with the final year of the course being delivered at Bath Spa’s Digital Media Enterprise ‘Artswork Media’ at its studio and production facilities at Paintworks, Bristol.

Course structure

The course is structured around a core that helps you develop your creativity, critical and entrepreneurship skills, while optional modules allow you to develop both contextual and practice-based skills in a range of different fields of media production and for a variety of different platforms. For instance, optional modules may focus on: digital image manipulation for print and online media; audio and video editing for broadcast and multimedia; media research and audience studies; scriptwriting for TV, radio and other platforms; harnessing Web 2.0 media and software services. At Artswork Media, you will work on individual and client-based projects and will develop a portfolio of work to take into your future career.

Modules

Year 1

You will gain a knowledge of current practices in the UK's creative media industries, whilst at the same time gaining a grounding in key practical skills in two content creation fields. You will develop an understanding of different approaches to solving technical and aesthetic problems relating to content creation.

Modules:
  • Media Today (Core);
  • Select two from:
    • Sound and Vision;
    • Project Production;
    • Introduction to Publishing: Copywriting and Text Editing;
    • Visual Design;
    • Photographic Practice.

Year 2

Work at Year 2 equips you with knowledge and critical understanding of both the established principles and techniques and the emerging trends in the application of digital media in a variety of creative and cultural industry settings. During the year you will develop your own creative practice as a budding content creator, working as a free lancer or in work based settings on original projects or live briefs. Students normally follow the same creative specialisms they took in Year 1.

Modules:
  • Commissioning and Work in the Media (Core);
  • Select two from:
    • Advanced Sound and Vision;
    • Advanced Media Production;
    • Planning and Making a Film;
    • Editing and New Product Development;
    • Designing Visual Narratives;
    • Advanced Photographic Practice.

Year 3

The third year is industry focussed and supports you in developing high level skills and techniques in your chosen field(s) of specialisation whilst providing mentoring and other kinds of support for your work on individual and group projects. Students normally take only one creative specialism but may chose to do project work in their other field of expertise.

Modules:
  • Creative Enterprise Project (Core);
  • Personal Project;
  • Professional Practice.

Course assessment

Assessment methods includes creation of original content, essays, research reports, micro and small group projects, reflective learning diaries. There are no written exams.

The programme is designed to help you become a more socially aware, culturally grounded and technologically proficient media practitioner while preparing you for work in a variety of creative media industry roles. Your blend of technical and creative skills, aesthetic appreciation, storytelling and other abilities will be an asset in a range of commercial, broadcast and not-for-profit environments. The degree prepares you for work in a range of creative media industry settings.

You will have access to industry-standard specialist equipment and edit suites, including the latest software (Final Cut Studio 2, Logic, Aperture and Shake; Creative Suite 3, Premiere Pro Suite, After Effects, and Macromedia applications).

“In their final year Creative Media Practice Students spend their entire time at Bath Spa’s Digital Media Enterprise, Artswork Media. This is located off campus at Paintworks, one of the centres of the regional media industry. Self-management, team playing and problem solving typify the ways of working for the students who run Artswork Media and these are widely recognised as key skills for industry” Nic Jeune, Director Artswork Media.

Teaching methods

Teaching methods include lectures, hands-on practice, workshops, group critiques and 1:1 mentoring - all designed to provide you with content creation skills, creative entrepreneurship skills, and a critical understanding of today's creative industries.

Teaching quality excellence

'The course embeds employability superbly through the Artswork initiative. This is a sector-leading initiative which, to the credit of the University and the course team, has had significant investment. The breadth and scope of the work produced is super and professionally valuable'.

External Examiner, 2011

Application method

All full time applications are through UCAS

International students should visit our international pages for more information about our entry requirements, fees and scholarships, and student support.

Course enquiries

For all enquiries about the course, please contact Professor James Newman, Department of Film and Media Production:

Telephone: (01225) 876225.

j.newman@bathspa.ac.uk

Typical offer range for UK / EU applicants

280–320 UCAS Tariff points. Offers may be subject to interview and portfolio.

Career opportunities

During the course students will have the chance to study and experience a variety of media roles. Within the Year 3 project modules you will work with industry mentors and the University careers service to plan your future – be it progression to further study or seeking opportunities in the workplace.

You will have a detailed understanding of key areas of employment which draw on creative media skills. You will also have a thorough understanding of the opportunities associated with freelance work and the process of establishing your own business.

By equipping you with this range of critical and practice-based skills, the degree will provide a firm foundation for work in a rapidly expanding and changing media sector in which multi-skilling, creativity and agility are increasingly essential.

Since 2011, employers such as ESPN, The Farm Group and the University of Exeter have recruited graduates from this course. Students have also gone into roles including Production Assistant, Freelance Camera Operator, Director of Photography and Post Production Runner.

What students say...

'Overall my experience at Artswork has given me more, I believe, than almost any other degree can offer. Every project, essay or meeting has been conducted in a professional, real life office environment. We dealt with real people who wanted a real product, some were even willing to pay for the privilege. At the end of such an action-packed year I feel that as a group we went into Artswork Media as students but we are walking away from the office as young professionals'

Ed Whicher, Creative Media Practice graduate 2012

'This whole course for Year 3 (three modules) have worked together perfectly and I'm even more excited to get out into the professional world now, and I think I've gained the tools to be successful'.

Creative Media Practice graduate 2012

Student Experience and Achievements

Bradley Bailey

Very excited about being nominated for a Student RTS award and thankful to everyone who had input with the project.

The project was very different to other animations I had treated, it involved working closely with two local schools to interview young pupils on how they thought the world could have been created. It was fun for all involved and it will always be one of my biggest memories and highlights of my time at Bath Spa University.

Studying Creative Media Practice gave me all the valuable and creative skills to produce this piece of work and others like it. To check out the short animation click this link https://vimeo.com/42534984.

Thank you, Bradley Bailey.

Patrick Bethell

It was amazing to be nominated for an RTS award, I feel like the amount of nominations the class received not only represents the talent of the individuals but also the high standards of the class in general.

I certainly wouldn't have got anywhere near making my film without a serious load of help and support from my tutors and fellow students at Artswork Media.

So thanks!

Tom Charnley

I feel honoured to have been nominated for an RTS award; it's such a prestigious and well-respected award. It's a testament to the hard work; determination and character of both my crew and my tutors that helped me capture the spirit of my Grandad in my short film.

Studying a degree in Creative Media Practice gave me the time and opportunities to develop skills as a filmmaker. In particular working within Artswork Media, a student led Production Company as part of my third year. It meant that I was able to work with clients in the media industry, producing high quality work that involved all aspects of media production that included script writing, directing and editing.

The most important element of Artswork Media was the combination of support and expertise that I received from technical demonstrators and lecturers when working on personal and client projects. The fact that I was being taught by lecturers that also currently work in the media industry meant that I was one step ahead and well prepared for life after University.