Media Communications

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The media is all-pervasive. It affects, influences, reflects and analyses ever aspect of our lives.

Media Communications explores and asks fundamental questions about media, its organisation, representations, audiences and impacts and influences.

Why study Media Communications?

In the 21st century our knowledge of major political, social and cultural happenings in the UK and across the world is usually shaped first by the media. This course explores and critically examines media as diverse as film, television, radio, newspapers, magazines, advertising, the net, mobile phones, tablets and video games.

Course structure

In the first year our modules will equip you with the essential critical toolkit for understanding and analysing the media and conducting media research. There is one core module, Media Today. This will involve you in examining issues such as media technologies, media influence, media ownership and regulatory issues, globalisation, media representation and media effects, together with some practical media-making work involving social networking tools.

The core module will also introduce you to some of the key methods in media research through a series of case studies including war journalism, TV audiences, news reporting, soap operas and news interviews. In addition to the core module students in the first year can take modules on television, popular media culture, digital skills and media history.

In Years 2 and 3 you’ll explore issues of media power and the everyday, examining for example the influence of media messages and the ways media are embedded in the daily lives of audiences. Other modules look at the UK magazine industry, popular music cultures and media cultures of stardom and celebrity. In the third year you will undertake the study of media audiences, together with elective modules in gender and film, media technology, computer and video games and the central role that they play in our leisure time, community media, and the reporting of panics, disasters and terrorism.

At various points in the course, students have the opportunity to engage in media production projects and to undertake work-volunteering and work placement opportunities.

Modules

 

Year 1

  • Media Today*;
  • Introduction to Television;
  • Popular Media Culture;
  • Before the Net: Media, History and Culture;
  • Media Project;
  • Digital Natives.

Year 2

  • Media Power and Audiences*;
  • Commissioning and Work in the Media;
  • Music Cultures, Media and Markets;
  • Journalism and Citizenship;
  • Television, Representation and Gender;
  • Stardom and Celebrity;
  • Print Media Culture
  • Media Studies 2.0 Old and New Media;
  • Work Placement

Year 3

  • Dissertation*;
  • Creative Enterprise Project;
  • Media Fandom;
  • Machinima: Virtual Filmmaking
  • Videogames;
  • Popular Music Journalism;
  • Feminist Film Criticism;
  • Journalism: Practice and Profession;
  • Media, Risk and Panic;
  • Community Media.

* Compulsory modules.

Course assessment

By coursework assessment only, including:

  • Media journal
  • Applied media study
  • Group presentations
  • Individual presentations
  • Essays and the dissertation.

There are no examinations.

Media Communications at Bath Spa examines and explores media as diverse as film, television, radio, newspapers, magazines, advertising, the internet, mobile phones, iPods, tablets, and video games. We provides students with an exciting and interdisciplinary approach to the study of media in contemporary societies. We study media in relation to their social, political, economic and cultural contexts and in relation to social relations and processes of change.

 

Teaching methods

Lectures set out broad themes and issues from a range of existing media scholarship, while seminars stimulate discussion by encouraging student debate. Individual tutorials provide an opportunity to discuss your work with tutors on a one-to-one basis.

Teaching often incorporates group analysis of material from different aspects of the media such as: the media treatment of the environment, the spread of the Internet, the impact of the new technologies on news production and the role of Reality Television as a form of democratisation in contemporary society.

Teaching quality excellence

External Examiner 2012:

The modules represent a healthy variety of issues related to the study of communications, culture and the media and the material taught is stimulating.

Application method

All full time applications are through UCAS

International students should visit our international pages for more information about our entry requirements, fees and scholarships, and student support.

Course enquiries

For all enquiries about the course, please contact Dr Terence Rodgers, Department of Film and Media Production:

Telephone: (01225) 875659

t.rodgers@bathspa.ac.uk

Typical offer range for UK / EU applicants

280–320 UCAS Tariff points.

Career opportunities

The main focus of interest for Media Communications graduates is the creative and cultural industries, which is one of the largest sectors of employment in the UK. These industries include advertising, journalism, publishing, film and film-related employments, television, radio and the heritage sector. There are also employment opportunities in local and central government and the voluntary sector.

Since 2011, employers such as

Link Publishing, BUPA, Ministry of Justice and Leicester College have recruited graduates from this course. Students have also gone into roles including Marketing Assistant and Account Executive. 

 

 

What students say...

Amy Tuckwell, Media Communications, graduated 2010:

"My time as a Media student at Bath Spa University was really the best three years of my life. Not only is it a beautiful campus, it is bursting with some of the most talented lecturers in their field. I moulded by goals and career plans at Bath Spa with the guidance and encouragement of the Media Department and I am indebted to them for that. I'm now a Production Manager Assistant at the BBC just two years after graduating and I'm proud to say that I honed my craft at Bath Spa."

Student statement in the National Student Survey 2012:

“The lecturing was absolutely fantastic. Having a team who were passionate about each of their sectors within the media industry really helped when studying.”