Media Communications

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How to Apply

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Critically engage with the challenges of a global media landscape with this dynamic course.

  • Taught by world leading and international scholars (REF 2014)
  • Encourages critical awareness of theoretical debates and contemporary media practices
  • Supports creative media cultures, practices and student-led enterprise within a liberal arts environment

"An engaging, thought-provoking and dynamic course that has equipped me with both the analytical and practice-based skills necessary to work within the ever-changing media environment."
– Media Communications Graduate, 2014

Why study Media Communications?

Develop your knowledge of the media and creative industries, through this Media Communications course. You’ll develop in-depth knowledge of the theories, debates and professional practices that underpin the study of media.

The course offers you the opportunity to develop your research skills, alongside your ability to critically analyse local, national and global media production. You’ll graduate with the critical, cultural and creative skills necessary to participate as a global citizen in the creative media industries.

Course structure

You’ll examine and research the media in a global context, exploring how new digital technologies shape how we perceive, consume, and participate in everyday media.

The course covers the theories, debates and professional practices underpinning the creative industries. You’ll map how cultures of production shape media audiences and explore questions of global citizenship. From popular music and celebrity culture to gaming culture, multiplatform media and digital cultures, you’ll study the global flows and impacts of the media across a range of topics.

You’ll critically examine a diverse range of media: television, radio, newspapers, magazines, advertising, social media, mobile phones, tablets, apps and video games. We expose you to a range of creative and professional practices, including skills in media research, social enterprise and media making.

Modules

  • Year 1
    Modules equip you with the essential critical toolkit for understanding and analysing the contemporary media and conducting media research. You’ll examine media technologies, popular cultures, media ownership, media representations and media branding, alongside gaining some practical media-making work involving social networking tools. You’ll be introduced to some of the key methods in media research through a series of case studies including gender in the media, television audiences, journalism, media preservation and music cultures.
  • Year 2
    You’ll explore questions of global media cultures, examining – for example – how the media transcends the borders of platforms, audiences, cultures, industries and countries. Alongside this, you’ll study the impacts of a global media culture on everything from production to consumption. You’ll have the opportunity to develop your skills in media-making, while further examining these themes in relation to more specific areas, such as stardom and celebrity, journalism and citizenship, music and digital cultures.
  • Year 3
    We encourage you to specialise in an area that interests you, and to develop independent research and/or practice. This manifests in the form of a dissertation, with specialist modules available in gender and film, media technology, fandom, music journalism, computer and video games and the central role that they play in our leisure time, community media, and the reporting of panics, disasters and terrorism.

Course assessment

Media Communications is a theoretical course with a practical component. Assessments therefore range from essays, professional writing, presentations, reviews and feature writing to cross-media presentations, object history work and industry reports and investigations. You’ll also learn through the creation of journals, research logs and portfolios, blogs and collaborative projects.

Work placements, industry links and internships

At various points throughout the course, you’ll have the opportunity to engage in media production projects and to undertake work-volunteering and work placement opportunities.

Competitions/awards

Each year we award a prize to our students. This is the Media Communications Prize for Excellence in Research.

Teaching methods

Our teaching is driven by the research specialisms and expertise of staff, who are all world-leading scholars in their respective fields within Media Communications, be it video games, multiplatform media, digital cultures, gender and celebrity, or popular music cultures. Teaching may also come from the University’s specialist technical demonstrators.

Lectures set out broad themes and issues from a range of existing media scholarship, while seminars stimulate discussion by encouraging student debate. Individual tutorials provide an opportunity to discuss your work with tutors on a one-to-one basis. You’ll also learn via workshops devoted to particular skills such as media research, as well as in project labs where you’ll work with staff and fellow students on the development of a media project.

Application method

All full time applications are through UCAS

International students should visit our international pages for more information about our entry requirements, fees and scholarships, and student support.

Course enquiries

For all enquiries about the course, please contact Dr Terence Rodgers, Department of Film and Media Production:

Telephone: (01225) 875659

t.rodgers@bathspa.ac.uk

Typical offer range for UK / EU applicants

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - Grades BCC - CCC preferred.
  • BTEC - Extended Diploma grades Merit, Merit, Merit (MMM) accepted
  • International Baccalaureate - A minimum score of 26 points required
  • Access to HE courses - Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Career opportunities

List of current alumni careers

Media Communications graduates have a range of professions including Marketing and Project Management, Public Relations, Education, Publications Production, Social Media Promotion and Advertising. Graduates have been employed by companies including Aspire Europe, Komedia, Conversation Creation, Apollo Strategic Communications, and John Lewis.

What students say...

Amy Tuckwell, Media Communications, graduated 2010:

"My time as a Media student at Bath Spa University was really the best three years of my life. Not only is it a beautiful campus, it is bursting with some of the most talented lecturers in their field. I moulded by goals and career plans at Bath Spa with the guidance and encouragement of the Media Department and I am indebted to them for that. I'm now a Production Manager Assistant at the BBC just two years after graduating and I'm proud to say that I honed my craft at Bath Spa."

Student statement in the National Student Survey 2012:

“The lecturing was absolutely fantastic. Having a team who were passionate about each of their sectors within the media industry really helped when studying.”