Business and Management (Marketing)
- High student satisfaction – 92%.
- Choice of work placement length – 10 month or 10 week.
- Exceptional learning environment – supportive academic staff with business experience and close knit student community.
“The Bath Business School team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential.”
– Alex Appleton, Business and Management graduate
Why study Business and Management (Marketing)?
Marketing Director in the making? Budding entrepreneur? Whatever your aspirations, our Business and Management (Marketing) course will give you a good grounding in the theory and practice of modern marketing. Along the way you’ll develop the core skills you need to excel in all kinds of businesses and start to build a clear picture of exactly where those skills could take you.
We’ll help you develop as a person to achieve your potential through teaching you about marketing and how it works. You’ll graduate with potential for employment in different businesses; this could be an organisation, the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.
Following a marketing pathway, you’ll develop specialist marketing skills from broad based marketing principles to creating a social media marketing campaign and how to market a brand internationally.
You can also bring in modules from areas outside the marketing pathway if you want to explore issues around a particular ‘theme’, such as sustainability or global affairs.
- Year 1
Gain a broad understanding of today’s business environment – from the context that organisations operate in through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment; economics and globalisation; managing data.
- Year 2
Focus on the inner workings of businesses, use business techniques to solve problems and start developing the skills that employers look for. Modules include a key module in creativity and innovation in marketing, a compulsory module in financial accounting and a required module in the marketing business.
Optional topics include: human resource management; information and operations management; festivals and events management; and international business. At the end of the year, you can choose to embark on a ten-month business placement or a 10-week summer placement – applying what you’ve learnt so far in the real world.
- Year 3
Develop and explore your business learning and focus on the role of international marketing management. Undertake an in-depth business research project in marketing. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability; organisational strategy; new trends in management; creating and hosting festivals and events; and strategic human resource management.
You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.
You’ll have the opportunity to study in a wide range of locations around the world. Our students have completed Erasmus+ and Exchange programs in a variety of countries including Holland, Belgium and China.
Business community projects
We give you the opportunity to work with regional and national businesses in and around Bath. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.
The marketing pathway has accreditation from the Chartered Institute of Marketing (CIM). You’ll gain exemption from one module of the certificate in professional marketing.
Work placements, industry links and internships
In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships.
Do you have entrepreneurial flair? Have you created a product that people will buy? BathSparks has given away over £10,000 in funding to student ideas in 2015/16 and we're looking to give even more this year. Stay up-to-date on our blog.
We offer variety in the way we teach: sometimes we will set you problems so you can find the answers for yourself, sometimes we will lecture. Most modules use a mix of lectures and small group seminars. There is a good blend of online activities using our Virtual Learning Environment, Minerva. We invite business leaders in to talk about their experience and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self directed learner.
You’ll be given personal support in your study – we are a friendly team of academics who are committed to helping students achieve their goals.
All undergraduate applications are handled by UCAS.
International students should visit our international pages for more information about our entry requirements, fees and scholarships, and student support.
Typical offer range for UK / EU applicants
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:
- A Level - A level grades BCC - CCC with Grade C in Business or related subject preferred. Applicants without business studies A level can apply but will need to demonstrate a strong interest in Business in their personal statement.
- BTEC - Extended Diploma grades Merit, Merit, Merit (MMM) accepted in a business or related subject.
- International Baccalaureate - A minimum of 26 points are required in addition to evidence of a strong interest in Business in your personal statement.
- Access to HE courses - Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher). Any selection procedure/further requirements will also apply.
International Students - please check specific country requirements for this course.
English Language Requirements for International and EU Applicants
IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.
You’ll have many opportunities to explore your career aspirations and you will be encouraged to take up marketing work placements and internships. You’ll also work alongside real businesses on project based assignments, giving you useful insights to a range of businesses and possible career choices.
List of current alumni careers
Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited our Business and Management graduates. Students have also gone into roles including Business Analyst, Business Development Manager, Account Executive and Brand Planner.
What students say...
"The Business and Management course has developed skills and qualities that I am using on a daily basis in my work. I loved everything about the course. The group work was great - very challenging at times, but when it went right it was amazing. The mentoring from the Business and Management staff was faultless - all are very approachable and genuinely have your best interests at heart. By having the opportunity to work on real problems and case studies we, as a group of students, produced a business plan for a gym on campus which is actually being implemented now. I mean - what an awesome way to leave a mark on your university."