Business and Management: Marketing
- Friendly and supportive academics
- Great learning environment
- Close knit student community
- Innovative Business and Management course offering a choice of specialist pathways
- Choice of work placement length: 10 month or 10 week
- Ranked highly in The Guardian League table
- Very strong student satisfaction scores
- Will provide exemption from aspects of The Chartered Institute of Marketing programmes
Our Business and Management degree with a Marketing pathway (UCAS code N500) offers a programme that will equip you with the business skills to work in a range of business sectors. You will specialise in a second year module 'The Marketing Business' and in your final year you will take 'Marketing for Managers'. Your marketing expertise will be further developed in your final year Research Project.
Why study Business and Management: Marketing?
Our course is designed to develop you as a person to achieve your potential through teaching you about business and how it works. Once you graduate, you'll be looking for employment in a marketing related role. This could be in an organisation, in the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.
Year 1 ensures you have a broad and grounded knowledge of business today, giving a platform to develop specialised knowledge as you progress through the course. You'll explore how organisations work, how they are managed and how they interact with the business environment. You'll gain an understanding of economic thinking. You'll develop management skills in gathering and assessing information and data, in making and communicating decisions and in evaluating their effect.
In Year 2 you’ll get to know about the functions of a business and how these interrelate. You’ll start to form opinions about how businesses manage the challenges that are presented to them on a daily basis. You'll have the opportunity to work on projects and to use business techniques to solve problems, and you’ll start to develop your employability skills before seeking a placement at the end of this study year. There is a compulsory module on financial accounting and marketing and other optional modules related to business and management functions.
At the end of Year 2 you have the option to choose a ten month business placement or a shorter ten week placement during the summer break. This is an invaluable chance to apply your marketing knowledge and skills in the real world, making you even more attractive to employers.
In your final year, when you finish your placement, you'll practice, develop, challenge and explore all your business learning, and examine management as an integrating activity. In your marketing related dissertation you'll explore in depth an area of marketing that really interests you. You will develop your expertise in a specialist module 'Marketing for Managers. You’ll also have the opportunity to work individually or with colleagues to develop and set up a business.
There's an exciting range of modules on offer. Some of our modules are compulsory but most are optional and will allow you to pursue areas of interest.
- Organisations and the Business Environment*
- Economics and Globalisation*
- Managing Data*
- Creativity and Innovation in the Workplace*
- Financial Accounting*
- Human Resource Management
- The Marketing Business*
- Information and Operations Management
- Reasoning with Research: Social Sciences Research Methods
- Destination Management
- Work Placement - 10 weeks or 10 months work placement taking place at the end of year 2 (this will count as one of your final year modules)
Final Study Year: Year 3/Year 4
- Business and Management Research Project *
- Marketing for Managers*
- Management Accounting
- Tourism: Contemporary Issues
- Strategic Human Resource Management
- Managing Sustainability
- Business Strategy
- International Business
- New Trends in Management
- Enterprise: Creating and Developing your Business
* compulsory modules
You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These will include presentations, work related projects, group-work, computer based tests, podcasts, examinations, essays and business reports.
You’ll be given personal support in your study – we are a friendly team of academics who are committed to helping students achieve their goals.
Our library offers a wide range of business materials. There is also a wealth of material available via electronic sources. These include Business Source Premier, Mintel, Newsbank and an increasing range of e-books. This on-line material can be accessed on and off campus enabling you to work at times that suit you.
We offer variety in the way we teach: sometimes we will set you problems so you can find the answers for yourself, sometimes we will lecture. Most modules use a mix of lectures and small group seminars. There is a good blend of on-line activities using our virtual learning environment. We invite business leaders in to talk about their experience and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self directed learner.
All undergraduate applications are handled by UCAS.
International students should visit our international pages for more information about our entry requirements, fees and scholarships, and student support.
Typical offer range for UK / EU applicants
260–300 UCAS Tariff points.
You’ll have many opportunities to explore your career aspirations and you will be encouraged to take up marketing work placements and internships. You’ll also work alongside real businesses on project based assignments, giving you useful insights to a range of businesses and possible career choices.
Employers such as Dyson, American Express, Sky, T-Mobile and Numatic International have recruited graduates from our programme. Students have also gone into roles including Business Analyst, Digital Executive, Commercial Marketing Manager, Business Development Manager, Account Executive and Brand Planner.
What students say...
The Business and Management course has developed skills and qualities that I am using on a daily basis in my work. I loved everything about the course. The group work was great - very challenging at times, but when it went right it was amazing. The mentoring from the Business and Management staff was faultless - all are very approachable and genuinely have your best interests at heart. By having the opportunity to work on real problems and case studies we, as a group of students, produced a business plan for a gym on campus which is actually being implemented now. I mean - what an awesome way to leave a mark on your university.