facebook MA Advertising Practice – Bath Spa University

Key facts

Options: MA Advertising Practice, PG Dip Advertising Practice, PG Cert Advertising Practice
Bath Business School
Campus or location
Corsham Court
Course length
One year full-time

Entry requirements

Entry requirements for our postgraduate courses vary. We are generally looking for a good honours degree or equivalent.

Some courses also require an interview or the submission of a portfolio of work.

Please contact our admissions team for more information: admissions@bathspa.ac.uk.

The UK’s most innovative advertising course for copywriters, art directors and account planners.

  • Develop your portfolio and hone your specialist skills in a team atmosphere.
  • Mentor junior teams and build leadership skills.
  • Graduate with CV-ready agency experience.

No other advertising course in the UK even comes close to this innovative MA.

How can we make such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course and client-set “live” briefs.

You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role.

"Advertising is ridiculously fun and challenging at the same time. This course will prepare students for both aspects of the industry.”

Mark Figliulo, CEO and Founder Figliulo and Partners (New York)

What you'll learn


Whether you’re a writer, art director or planner, we’ve designed the course to help you improve your specialist skills while at the same time improving your ability to collaborate. Some of the modules are discipline-specific and others require you to work in teams - and lead junior associates - as creative leaders do in agencies.

Course structure

  • Research Methodologies
    Gain the tools to learn and document your learning. You’ll study how to conduct research, get the most out of libraries and databases, and navigate ethical issues in research.
  • A combination of specialist modules and business-focused modules
    Hone your specialist skills in copywriting, art direction or account planning. You’ll learn to speak the language of business to the world’s top marketing executives: your future clients.
  • Final Project
    Present your final project to advertising executives at a major global advertising agency, and mentor undergraduate teams through the process. The presentation of your project will be done virtually, or you can opt-in to travel to the agency headquarters for your final presentation.

Course modules

This course includes or offers the following modules. Please check the course handbook or definitive programme document for full details on which modules are core, required or optional.

  • Research Methodologies
  • Creativity in Practice
  • Managing People
  • Marketing Communications
  • Advanced Topics
  • Final Project.

How will I be assessed?

  • Portfolios of creative work
  • Reflective essays
  • Presentations.

How will I be taught?

  • Classroom seminars and workshops
  • Guest lectures led by industry experts
  • One-on-one tutorials with staff.


Industry links and internships

You’ll build important industry links working with visiting experts. At the end of the course, you’ll present your final project to a top global agency.

Competitions and awards

We award annual student prizes for the top final project and agency presentation.


Successful graduates will have the portfolio, CV, advanced degree and agency experience to secure positions at a top advertising agency.

Facilities and resources

Where the subject is taught

You’ll work in cutting edge digital spaces - computer suites, studios, and classrooms - set within a stunning, sixteenth-century manor house: Corsham Court.


Apple, Sony, Canon, HP, Adobe Cloud: industry-standard equipment and the very latest versions of relevant software.


UK and EU students full time

Course fees
2018/19 entry £9,400
2019/20 entry Published Jan 2019
2020/21 entry Published Jan 2020

International students full time

Course fees
2018/19 entry £14,400
2019/20 entry Published Jan 2019
2020/21 entry Published Jan 2020

Interested in applying?

What we look for in potential students

You’ll have a sense of curiosity, a passion for great advertising and the desire to create show-stopping work.

Copywriters, art directors, and account planners come from a wide variety of backgrounds: some have degrees in Art, Graphic Design, English, or Creative Writing. Others have degrees in Business or Psychology. You may have skipped undergraduate study and gone into sales or retail, and become interested in advertising and marketing from direct experience of the marketplace.

How do I apply?

Ready to apply? Click the "apply now" button in the centre of this page.

Need more guidance? Head to our how to apply pages.

Interview and portfolio guidance

Prospective students should supply a portfolio of three campaign ideas. For guidance, or to discuss your portfolio-in-process, please contact the course leader, Dr Paul Meyer via email: p.meyer@bathspa.ac.uk.

Admissions service: +44 (0)1225 876 180
Email: admissions@bathspa.ac.uk
Course leader: Dr Paul Meyer
Email: p.meyer@bathspa.ac.uk

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