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Business and Management and Creative Writing

BA (Hons)

Undergraduate degree - combined honours

Key facts

Award
BA (Hons) Business and Management and Creative Writing
School
Bath Business School
Campus or location
Newton Park
Course length
Three years full time, or four years full time with professional placement year.
UCAS codes
Institution Code: B20
Course Code: NW19 or SE24
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. Typical offers include A level grades BCC - CCC with Grade C in Business and a Grade B in English or related subjects preferred. Applicants without A Level English may still be considered.

View typical offers for more information.

An innovative Business and Management course offering a choice of specialist pathways.

  • Take advantage of our professional accreditation opportunities in marketing, management and specialist certificates.
  • Choose either a ten-month or ten-week work placement and apply what you’ve learned in the real world.
  • Join our community of close-knit students and supportive and experienced academic staff.

Budding entrepreneur? CEO of the future? Marketing Director in the making? Whatever your aspirations, our Business and Management course will give you a thorough grounding in the theory and practice of modern business.

Along the way you’ll develop the core skills you need to excel in all kinds of businesses and start to build a clear picture of exactly where those skills could take you.

“The Bath Business School team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential.”

Alex Appleton, Business and Management graduate

What you'll learn

Overview

We’ll help you develop as a person to achieve your potential through teaching you about business and how it works. You’ll graduate with potential for employment in different businesses; this could be an organisation, the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.

You’ll have flexibility to choose modules that are of particular interest to you. You can also bring in modules from areas outside your course if you want to explore issues around a particular ‘theme’, such as sustainability or global affairs.

Course structure

Year one
Gain a broad understanding of today’s business environment - from the context that organisations operate in through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment, economics and globalisation, and managing data.

Year two
Focus on the inner workings of businesses. Use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement - applying what you’ve learned so far in the real world.

Year three
Develop and explore your business learning and focus on the role of management. Undertake an in-depth business research project in your specialist area. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability, new trends in management, and strategic human resource management.

How will I be assessed?

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.

How will I be taught?

We offer variety in the way we teach: sometimes we will set you problems so you can find the answers for yourself, sometimes we will lecture. Most modules use a mix of lectures and small group seminars. There is a good blend of online activities using our Virtual Learning Environment, Minerva. We invite business leaders in to talk about their experience and we arrange visits to local businesses.  All of our teaching methods facilitate your development as a self directed learner.

You’ll be given personal support in your study - we are a friendly team of academics who are committed to helping students achieve their goals.

Course modules

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document (below the main image on this page) for more information.

Year one (Level 4) modules

  • The Business Environment
  • Organisational Behaviour and Management
  • Economics and Globalisation
  • Managing Data
  • Design Thinking for Enterprise
  • Professional Practice

Year two (Level 5) modules

  • Creativity for Business
  • Innovation Management
  • The Marketing Business
  • Human Resource Management
  • Financial Accounting
  • Operations and Project Management
  • Destination Management
  • International Business
  • Entrepreneurship
  • Festival and Events Management
  • Law for Business Enterprise
  • Professional Placement Year
  • Work Placement
  • Professional Placement Year

Year three (Level 6) modules

  • Business and Management Project
  • International Marketing
  • Management Accounting
  • Strategic Human Resource Management
  • Enterprise: Creating your Business
  • Organisational Strategy
  • Managing Sustainability
  • New Trends in Management
  • Cross Cultural Management in International Business
  • Business Placement
  • Tourism: Contemporary Issues
  • Creating and Hosting Festivals and Events
  • Exploring Law in Business
  • Business and Academic Skills
  • Successful Freelancing
  • Leadership and Management

Opportunities

Study abroad

You’ll have the opportunity to study in a wide range of locations around the world. Our students have completed Erasmus+ and Exchange programs in a variety of countries including Holland, Belgium and China.

Business community projects

We give you the opportunity to work with regional and national businesses in and around Bath. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.

Professional accreditation

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.

BA (Hons) Business and Management (all pathways)

  • AQUIROS Prince2 ® Project Management (Last confirmed: 2017)

PRINCE2 (an acronym for Projects in Controlled Environments) is a process-based method for effective project management. Used extensively by the UK Government, PRINCE2 is also widely recognised and used in the private sector, both in the UK and internationally. 

People Cert has officially Accredited Bath Spa University on behalf of ACQUIROS, as an Accredited Training Organization (ATO) for delivery of the PRINCE2 ® Foundation Certifications. Students who take the Level 5 Operations and Project Management will have the option of taking the AQUIROS online test to achieve the Prince2® Foundation Certificate.

  • Chartered Institute of Marketing (CIM) (Last confirmed: 2016)

The CIM is the world’s leading professional marketing body with over 28,000 members worldwide, and a Royal Charter. Our BA (Hons) Business and Management students can gain exemption from the marketing module of the CIM Level 4 Professional Certificate in Marketing.

  • Chartered Institute of Management Accountants (CIMA) (Last confirmed: 2016, Renewal date: 2022) 

The Chartered Institute of Management Accountants (CIMA), founded in 1919, is the world’s leading and largest professional body of management accountants. Bath Business School have secured professional body recognition of the BA (Hons) Business and Management which provides graduates with exemptions from the following:

CIMA Certificate in Business Accounting: 

- BA1 Fundamentals of Business Economics
- BA2 Fundamentals of Management Accounting
- BA3 Fundamentals of Financial Accounting
- BA4 Fundamentals of Ethics, Corporate Governance and Business Law.
 

CIMA Operational Level: 

- E1 Organisational Management 

  • Chartered Institute of Management Accountants (CIMA)/SAGE (Last confirmed: 2016)

Bath Business School has partnered with CIMA / SAGE who produce the UK's market leading accounting software, to offer a new training qualification that will offer an excellent grounding in computerised accounting. The qualification will offer benchmarked skills that will enhance employability and put control into a business.

Students who take the core Level 4 Managing Data module to have the option of taking the online test to achieve the CIMA accredited SAGE foundation certificate.  

BA (Hons) Business and Management (Festivals and Events) and BA (Hons) Business and Management (Tourism Management)

  • Institute of Hospitality (IoH) (Last confirmed: 2017, Renewal date: 2022)

The IoH is an international hospitality professional membership body for managers and aspiring managers who work and study in the hospitality, leisure and tourism industries. Established in 1938, the IoH helps more than 10,000 hospitality professionals in 100 countries grow their knowledge, professional profile and expertise by offering a wide range of high quality membership services.

Graduates are eligible to apply for the Associate (AIH) grade of membership, and following an assessment may also meet requirements for the member (MIH) grade.

  • Chartered Association of Business Schools (CABS) (Last confirmed: 2017)

CABS holds a Royal Charter, and is the voice of the UK’s business and management education sector. CABS support members to maintain world-class standards of teaching and research, and help shape policy and create opportunities through dialogue with business and government.

Bath Business School are members of CABS, and the Dean of Bath Business School, Professor Georgina Andrews is the Vice Chair of CABS Learning, Teaching and Student Experience Committee.

Work placements, industry links and internships

In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships.

Careers

Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. Students have also gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.

Professional placement year

Overview

This optional placement year provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of “with Professional Placement Year” to your degree title.

Preparation

Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

You'll have access to excellent facilities on Newton Park campus. These include:

Resources

Our library offers a wide range of business materials. There is also a wealth of material available via electronic sources. These include Business Source Complete, Mintel, Newsbank and an increasing range of e-books. This online material can be accessed on and off campus enabling you to work at times that suit you.  

Fees

UK and EU students full time

2018/19 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2019
Year 3 Published Jan 2020

2019/20 Entry

Course fees
Year 1 Published Jan 2019
Year 2 Published Jan 2020
Year 3 Published Jan 2021

2020/21 Entry

Course fees
Year 1 Published Jan 2020
Year 2 Published Jan 2021
Year 3 Published Jan 2022

UK and EU students full time - with placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study.

UK and EU students part time

2018/19 Entry

Course fees
Year 1 £4,625
Year 2 Published Jan 2019
Year 3 Published Jan 2020

2019/20 Entry

Course fees
Year 1 Published Jan 2019
Year 2 Published Jan 2020
Year 3 Published Jan 2021

2020/21 Entry

Course fees
Year 1 Published Jan 2020
Year 2 Published Jan 2021
Year 3 Published Jan 2022

International students full time

2018/19 Entry

Course fees
Year 1 £12,900
Year 2 Published Jan 2019
Year 3 Published Jan 2020

2019/20 Entry

Course fees
Year 1 Published Jan 2019
Year 2 Published Jan 2020
Year 3 Published Jan 2021

2020/21 Entry

Course fees
Year 1 Published Jan 2020
Year 2 Published Jan 2021
Year 3 Published Jan 2022

Interested in applying?

What we look for in potential students

We’re looking for individuals who are enterprising and creative. You’ll need to have drive, motivation and the get-up-and-go to achieve in a challenging environment.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - grades BCC-CCC with Grade C in Business or related subject preferred. Applicants without business studies A Level can apply but will need to demonstrate a strong interest in Business in their personal statement.
  • BTEC - Extended Diploma grades Merit, Merit, Merit (MMM) accepted in a business or related subject.
  • International Baccalaureate - a minimum of 26 points are required in addition to evidence of a strong interest in Business in your personal statement.
  • Access to HE courses - typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher). Any selection procedure/further requirements will also apply.

English Language Requirements for International and EU Applicants

  • IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

How do I apply?

Ready to apply? Click the "apply now" button in the centre of this page.

Need more guidance? Head to our how to apply webpages.

Get ahead

You’ll already be actively interested in business through activities such as looking at business news online and relevant specialist online journals e.g. marketing week online.

Admissions service: +44 (0)1225 876 180
Email: admissions@bathspa.ac.uk
Course leader: Diana Reader
Email: d.reader@bathspa.ac.uk

Top UK writing course, taught by award-winning practitioners.

  • More specialist strands than any other course in the UK.
  • Focus on graduate employability, building industry connections.
  • Large and diverse student body – close to 500 students from across the world.

This course is challenging, exciting, and versatile. Here, you can expect a professional level of tuition – and we expect a professional level of commitment and achievement from you in return.

Employability is central to the writing programme. Both individually and in groups, you'll prepare for the writing/creative industry career of your choice.

Find out more about our Creative Writing department.

“Bath Spa gave me the opportunity to stretch myself academically and creatively. It was so encouraging to have my creative writing taken seriously by highly respected tutors.”

Recent Creative Writing graduate

What you'll learn

Overview

Our comprehensive programme includes prose, poetry, scriptwriting for the stage and screen, feature journalism, writing for new media, life writing: in fact, whatever you want to write, you’ll find an opportunity at Bath Spa University. We also work with drama and film students to produce films and podcasts, and encourage you to get involved in a wide range of writing-related areas such as readings, performances and magazines.

Course structure

Year one
Writer’s Workshop One (general workshop), Poetry, Fiction, Scriptwriting.

Year two
Specialist core modules (choose one of five) plus a wide range of specialist modules from journalism and new media, writing for young people, traditional “page” poetry, performance poetry, to genre fiction, short stories, nonfiction and more!

Year three
Creative Enterprise module, dissertation-equivalent modules in poetry, novel writing, nonfiction, and writing for young people. Independent project module, collaborative film module.

How will I be assessed?

Assessment is based on 100% coursework (no exams). Most modules will require you to submit a portfolio of creative writing along with a reflective essay in which you describe what you have learned in class, what you have learned from the set texts and working on your own writing.

How will I be taught?

Creative Writing at Bath Spa University is taught through a mixture of workshops, lectures, presentations and tutorials. Workshops offer you the opportunity to read and discuss each other's work in a supportive, informal and informative atmosphere. Lectures are used to introduce techniques and themes in detail. Tutorials provide you with the opportunity to discuss your work with your tutor on a one-to-one basis. Advanced students may also get the chance to work with industry mentors on project work.

We believe that for you to achieve your maximum potential you have to take yourself and your writing seriously, and that the best way to do this is to develop a professional approach. Therefore, wherever appropriate, our modules run to industry standards and adopt industry practices.

Course modules

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document (below the main image on this page) for more information.

Year one (Level 4) modules

  • The Writer’s Workshop 1
  • Explorations in Prose Fiction
  • Songwriting
  • The Writer’s Workshop 2
  • Reading to Write Poetry
  • Introduction to Scriptwriting

Year two (Level 5) modules

  • Short Stories
  • Form and Listening in Poetry
  • Genre Fiction
  • Lifewriting
  • Writing for Performance 1
  • Sudden Prose
  • Scripting for Screen
  • Professional Portfolio
  • Writing for Performance 2
  • Performance Poetry and Spoken Word
  • Writing For Young
  • Reading as Writers
  • Creative Writing and Digital Media
  • The Independent Magazine
  • Professional Placement Year

Year three (Level 6) modules

  • Extended Prose Fiction 1
  • Poetry as Synthesis 1
  • Advanced Script Project 1
  • Advanced Nonfiction Project 1
  • Planning and Writing a Novel For Young People 1
  • Creative Enterprise Project 1
  • Teaching Writing
  • Strategy Camp
  • Extended Prose Fiction 2
  • Poetry as Synthesis
  • Advanced Script Project 2
  • Advanced Nonfiction Project 2
  • Planning and Writing a Novel For Young People 2
  • Creative Enterprise Project 2
  • Interactive Storytelling
  • Teaching Practice
  • Professional Engagement
  • Publishing Industry Project
  • Children’s Publishing
  • Writing and Directing for Performance 1
  • Writing and Directing for Performance 2

Opportunities

Study abroad

Erasmus and exchange opportunities to some of the world’s leading colleges and universities – for instance Queensland University of Technology, Australia, Stockholm University, Sweden, and Bennington College, USA.

Work placements, industry links and internships

Creative Writing has no work experience or placements embedded within the course, but students often find subject-related placements – for instance, with the Bath Literature Festival, or with production companies such as the BBC. The course team will help you on an individual basis as opportunities present themselves.

For instance, in 2012, one student was able to secure a film production assistant’s position working on the Bourne Ultimatum starring Matt Damon on location in Southeast Asia. The course team was able to help him gain credit for this work through the Creative Enterprise and Independent Project modules. In 2014, another student was able to secure a paid placement at the Cherry Lane Theatre in New York. His third year of study was tailored so that he could take advantage of that opportunity and graduate with the rest of his class. Yet another student secured a placement at the Old Vic Theatre where she also researched a project for her second-year independent project module.

Careers

Current graduate careers include:

  • Novelist
  • Children’s Author
  • Playwright
  • Poet
  • Digital Marketing Executive
  • Advertising Copywriter
  • Bookstore Owner
  • University Lecturer
  • Editor (Random House)

Creative Writing prizes

Creative Writing awards almost twenty separate prizes to students each year – for the best short story, best poetry, best group project, best script, along with externally sponsored awards such as the Picador Prize for Fiction – given annually to the most promising work of fiction by an undergraduate – and the Les Arnold Prize for top student in the second year, honouring the memory of poet Les Arnold, who started the writing programme in 1992.

Projects

Students are given numerous opportunities to focus on project work – from the first year core module (Writers Workshop One) to the second year core module and into several project modules in the third year.

Professional placement year

Overview

This optional placement year provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of “with Professional Placement Year” to your degree title.

Preparation

Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

The Creative Writing course is taught at our stunning Newton Park campus.

You'll have access to a range of excellent facilities, including:

Resources

As a Creative Writing student, you'll be able to benefit from:

  • Cameras, audio recording equipment available for students to borrow absolutely free.
  • Full production and post-production facilities, soundstage, screening rooms.
  • Technical staff to help students use hardware and software according to industry standards.

Fees

UK and EU students full time

2018/19 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2019
Year 3 Published Jan 2020

2019/20 Entry

Course fees
Year 1 Published Jan 2019
Year 2 Published Jan 2020
Year 3 Published Jan 2021

2020/21 Entry

Course fees
Year 1 Published Jan 2020
Year 2 Published Jan 2021
Year 3 Published Jan 2022

UK and EU students full time - with placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study.

International students full time

2018/19 Entry

Course fees
Year 1 £13,900
Year 2 Published Jan 2019
Year 3 Published Jan 2020

2019/20 Entry

Course fees
Year 1 Published Jan 2019
Year 2 Published Jan 2020
Year 3 Published Jan 2021

2020/21 Entry

Course fees
Year 1 Published Jan 2020
Year 2 Published Jan 2021
Year 3 Published Jan 2022

Interested in applying?

What we look for in potential students

Most of our applicants will have an A or a B in English Language and / or English Literature at A Level. That said, we do judge each application on its own merit and many of our most successful graduates have not fit neatly into standard criteria. Please write directly to the course leader or the admissions team to discuss yor individual circumstances.

We also welcome applications from students who demonstrate real commitment to their writing. This commitment may be expressed in publications, awards, and/or engagement with the Apprentice of Fine Arts in Creative Writing.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - Grades BCC accepted with a minimum of Grade B in English or related subject. Applicants without A Level English will be considered but will be required to submit a piece of your own creative writing as part of the selection process.
  • BTEC-  Extended Diploma grades Distinction. Merit, Merit (DMM) accepted from applicants who demonstrate a strong interest in creative writing. You may be invited to submit a piece of your own creative writing as part of the selection process.
  • International Baccalaureate - A minimum of 27 points are required from applicants who demonstrate a strong interest in creative writing. You may be invited to submit a piece of your own creative writing as part of the selection process.
  • Access to HE courses - Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher). You may be invited to submit a piece of your own creative writing as part of the selection process.

English Language Requirements for International and EU Applicants
IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page. Need more guidance? Head to our how to apply pages.

Admissions service: +44 (0)1225 876 180
Email: admissions@bathspa.ac.uk
Course leader: Dr. Paul Meyer
Email: p.meyer@bathspa.ac.uk

Website feedback to web@bathspa.ac.uk