IJCMR Conference

International Journal of Creative Media Research Conference: Emerging Technologies and Creative Industries

Monday 29 June, 2020 – Monday 29 June, 2020
9:00 AM – 6:00 PM

Bath Spa University, Newton Park Campus, Bath, BA2 9BN

Today’s emerging technologies present a unique proposition for the creative industries. Often characterised as disruptive against the backdrop of enduring creative processes, emerging technologies such as virtual reality (VR), augmented reality (AR), robotics, artificial intelligence (AI), projection mapping, location-based content, motion capture and spatial audio are gradually transforming our media experiences.

Larger questions about the impact of automation on the creative industries are beginning to emerge. If AI, for example, is re-imagining relationships with daily life, then how is this technology reshaping research practices? Or how do methods like motion capture and projection mapping impact our interpretation of audience or user responses across the creative industry landscape?

This conference aims to explore and instigate dialogue around the new kinds of methodological challenges such technologies create for us as researchers and makers. 

Our confirmed keynotes include:

Call for submissions

We invite proposals from a broad range of researchers, makers, designers and producers to showcase their research and creative practice, critically and creatively examining how the uniqueness of emerging technologies can best be understood according to particular kinds of research questions, methods and practice-based approaches.

Please send proposals of 300 words or less and a short bio to Matthew Freeman (m.freeman@bathspa.ac.uk) by no later than 15 March 2020.

Suggested proposal topics

  • Platform-specific research into emerging technologies (e.g. VR film, AR games/apps, AI platforms, creative robotics, motion capture technology, spatial audio works, etc.)
  • Sector-specific research into emerging technologies (e.g. performance industry, film and television industry, games industry, computing industry, etc.)
  • Creative/practice-based approaches to working with emerging technologies (e.g. how can AI/automation practices enhance or facilitate forms of creativity?)
  • Theoretical approaches to researching emerging technologies (e.g. new frameworks)
  • Innovations in industry approaches to researching emerging technologies and their audiences (e.g. current trends and tensions in R&D contexts, start-ups, etc.)
  • Emerging and cross-disciplinary forms of audience research in the context of emerging technologies (e.g. across media studies, performance studies, psychology, etc.)

Further particulars


Conference funding has been provided by the Bristol+Bath Creative R+D Partnership, with participation from fellows and partners in the South West Creative Technology Network.


All creative work or papers presented at the conference will be considered for publication in a special issue of the International Journal of Creative Media Research (IJCMR), edited by the event organisers. 

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