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Bethany Wakefield – Bath Spa University

Personal statement

Bethany Wakefield is a Digital Media PhD student at Bath Spa University, currently working within the School of Art, Film and Media as an Associate Lecturer. Specialising in digital media, marketing, social media, film cultures and practice based research, Bethany has worked professionally within the media industry and academia.

Between 2016 and 2019, Bethany attended Bath Spa University to complete an Undergraduate degree in Media Communications. During her time at the University she was awarded a First Class Honours, the title of Student Valedictorian, became the recipient of the Centre of Media Research award and was given the opportunity to officially publish her practice-based dissertation in the International Journal of Creative Media Research.

Following her graduation, Bethany began her journey within the design and marketing fields. After securing several different internships, she settled and started working full-time in Bath with a local AI recruitment company. During this time she was tasked with numerous roles such as: UX/UI design, print and digital graphic design, event promotion and management, social media, analytics, branding, video animation and post-production editing.

Since 2021, Bethany has been studying for a PhD in Digital Media; her thesis is titled: Disney-Utopia: The Political Economy of Nostalgia in Post-Financial Crisis Entertainment. Alongside achieving her qualification, Bethany is also working as a freelance graphic designer and is lecturing in the Media Communications course at Bath Spa, teaching the Media Fandom, Promotional Media and Dissertation modules.

Academic qualifications

  • BA (Hons) Media Communications - Bath Spa University

Teaching specialisms

  • Digital media
  • Marketing
  • Social media
  • Film cultures
  • Practice based research.


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