Matthew Freeman


Matthew Freeman


Personal statement

Dr Matthew Freeman is Reader in Multiplatform Media and Co-Director of The Centre for Media Research. He completed his PhD in Culture, Film and Media at the University of Nottingham and holds an MA and a BA (Hons) in Film and Television Studies, both from the University of Warwick. Before taking up his post at Bath Spa University in 2015, he taught at the University of Nottingham and at Birmingham City University.

His research concentrates on cultures of media production across the borders of platforms, cultures, industries and history, publishing extensively on the cultural histories and industrial workings of transmediality. He has also published on such topics as media branding, convergence cultures, and methodological approaches to media industry studies.

Matthew is the author/editor of six books:

His forthcoming monograph (co-authored with Anthony Smith) is titled Transmedia/Genre: Rethinking Genre in a Multiplatform Culture (Palgrave Macmillan, 2021).

Matthew is Series Edior of the Routledge Advances in Transmedia Studies book series, co-founded and co-editor of the University's International Journal of Creative Media Research, and sits on the Editorial Board of Convergence: The International Journal of New Media Technologies. 

His research can also be found in over thirty edited collections and journals, including The International Journal of Cultural Studies, Historical Journal of Film, Radio and Television, International Journal of Communication, Intensities: The Journal of Cult Media, VIEW: Journal of European Television History and Culture, Journal of Fandom StudiesInternational Journal of Media Management, Media Practice and Education, Kultura Popularna, and Networking Knowledge: Journal of the MeCCSA-PGN.

As well as being Co-Director of The Centre for Media Research, Matthew also acts as UoA Research Leader for the University's Communication, Cultural and Media Studies submission to REF2021, leading on all research strategy, planning and mentoring across Film, Media, Creative Computing and Publishing in The School of Creative Industries.

He is also the Subject Lead for Film, Television and Media PhD applications regarding Bath Spa's involvement in the AHRC's South, West and Wales Doctoral Training Partnership, and therefore welcomes enquiries from prospective PhD students interested in the Research Centre's broad range of specialisms: in digital cultures and materialities, film and its social contexts, gender, videogame studies, and multiplatform or transmedia industries.

Academic qualifications

  • BA (Hons) - University of Warwick
  • MA - University of Warwick
  • PhD - University of Nottingham

Professional qualifications

  • Fellow of the Higher Education Academy (FHEA)

Teaching specialisms

  • Transmedia/multiplatform media
  • Global media industries
  • Promotional cultures
  • Digital platforms

Professional memberships

  • Associate, Birmingham Centre for Media and Cultural Research
  • Member, Society for Cinema and Media Studies (SCMS)
  • Member, International Association for Media and History (IAMHIST)
  • Member, Media, Communications and Cultural Studies Association (MeCCSA)

Interviews and blogs

 Invited talks and keynotes

  • "Wizards, Jungles and Men of Steel: The Industrial History of Transmedia Storytelling" (Public lecture, EAFIT University, October 2015)
  • "Histories of Transmedial Popular Culture" (Keynote lecture, 9th Annual Conference of NECS – European Network of Cinema and Media Studies, University of Łódź, May 2015)
  • "Transmedia Entertainment" (Week-long course taught in the Film and Audiovisual Department, Masaryk University, May 2016)
  • "Transmedia Archaeologies in North and South America: 'The clue to reconciliation in our country'" (Research seminar, MediaCityUK, University of Salford, November 2016)
  • "Following the... Ethos?: Rethinking the Migration of Audiences Across Multiple Media Platforms" (Keynote lecture, EAFIT University, October 2017)
  • "Transmedia Education as the Reconstruction of Colombian Cultural Memory" (Research seminar, University of Portsmouth, March 2018)
  • "Futures of Media" (Invited talk, University of Gloucester Media Festival, April 2018)
  • "From Sequel to Quasi-Novelization: Splinter of the Mind’s Eye and the 1970s Culture of Transmedia Contingency" (Invited talk, University of Portsmouth, May 2018)
  • "Transmedia Storytelling: Concepts, Practices and Innovations" (Keynote lecture, The Work of Storytelling, University of Southampton, May 2018)
  • "Reflections on the REF Process" (Invited staff advisory talk, University of Portsmouth, June 2018)

Conferences and events organised

  • Industrial Approaches to Media: A Methodological Gateway to Industry Studies (research methods training workshop, University of Nottingham, May 2014)
  • Kick-Starting Media: Cultures of Funding in Contemporary Media Industries (academic symposium, Bath Spa University, June 2016)
  • We Make Stuff: Film & Social Context (public engagement event, Holburne Museum, March 2017)
  • Journal of Media Practice and MeCCSA Practice Network Annual Symposium 2017 (academic symposium, Bath Spa University, June 2017)
  • We Make Stuff: Digital Materialities (public engagement event, Burdall's Yard, June 2017)
  • Transmedia Earth Conference: Global Convergence Cultures (academic conference, EAFIT University, October 2017)
  • Transmedia UK: Sector by Sector (academic-industry workshop, Bath Spa University, November 2017)
  • We Make Stuff: Play & Multiplatform (public engagement event, Burdall's Yard, Febriary 2018)

Other external roles


  • Society for Cinema and Media Studies - Transmedia Studies Scholarly Interest Group (2019-2021)

REF Advisor:

  • School of Media and Performing Arts (University of Portsmouth, 2018-)

External Examiner:

  • BA Media Production, BA Television Production, BA Scriptwriting for Film and Television (Bournemouth University, 2018-2020)
  • BSc Media and Communications (London Metropolitan University, 2018-2020)

External PhD Examiner:

  • Brian Fagence, "Scriptwriting and the Transformation of Realities: A Critical Discussion of Story Creation, Transformation and Transmedia Storytelling in Animation, Comics and Computer Games" (University of South Wales, September 2016)
  • Ronald Irwin, "Storytelling Across Cultures: Narrative Branding Over Multiple Platforms" (University of Cape Town, February 2016)
  • Jose M. Blazquez, "Participatory Worlds: Audience Participation in Fictional Worlds" (University of Nottingham, August 2018)

Journal Editorial Board Member:

  • Convergence: The International Journal of New Media Technologies (2018-)

Journal Editorship:

  • Articles Editor, "Scope: An Online Journal of Film and Television Studies" (2012-2013)
  • Editor, Networking Knowledge: "Journal of the MeCCSA-PGN" (2012-2013).

Research Assistant:

  • "Data-Asset-Method: Harnessing the Infinite Archive", AHRC Research Network (2012-2013).

Current research

As well as working on numerous books and articles, Matthew is currently acting as an advisor on Disarmados, a collaborative project co-funded by an Santander Pioneer Award and based at EAFIT University in Colombia. The project benefits from involvement from the Colombian Ministry of Culture and aims partly to develop transmedia approaches to teaching school children about the impact of the Colombian Armed Conflict.

Research and academic outputs

Go to ResearchSPAce

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