Matthew Freeman

Personal statement

Dr Matthew Freeman is Reader in Multiplatform Media. He is the Research Lead for Film & Media and Co-Director of The Centre for Media Research, leading on all research and impact strategy across Film and Media, including research mentoring.

Matthew is the Founder and Director of Immersive Promotion Design Ltd., a new breed of marketing consultancy for the immersive sector, supporting Virtual, Augmented and Mixed Reality creatives and businesses to better communicate with their audiences about the magic of immersive content. Immersive Promotion Design is based at The Studio, Bath Spa’s enterprise and innovation hub for creative technology, and partners with major industry players from across the creative and immersive sector, including Limina Immersive, StoryCentral, Raucous and PastPorte. The company has conducted university-led R&D for the likes of Anagram, The National Gallery, Studio McGuire and Story Juice, and has worked on immersive marketing campaigns for Victoria Art Gallery, Bath & North East Somerset Council, Strictly Immersive, Bath Spa University, and beyond.

Matthew’s research and practice currently focuses on immersive audiences and new approaches to communicating and marketing VR/AR experiences to diverse audiences. He has also published extensively on the cultural histories and industrial workings of transmedia practices, as well as such topics as media branding, convergence cultures, and methodological approaches to media industry studies.

Matthew is Series Editor of the Routledge Advances in Transmedia Studies book series, co-founder and co-editor of Bath Spa University's International Journal of Creative Media Research, and also sits on the Editorial Board of Convergence: The International Journal of New Media Technologies.

Matthew led Bath Spa University’s Communication, Cultural and Media Studies submission to REF2021, and between 2019 and 2021 he acted as Deputy Director of Bath Spa’s Centre for Cultural and Creative Industries, where he was a Co-Investigator on the Bristol+Bath Creative R+D Partnership, a £6.8 million AHRC-funded creative industries cluster project. Matthew is also the university’s Subject Lead for Film and Media PhD applications for the AHRC's South, West and Wales Doctoral Training Partnership, and welcomes enquiries from prospective PhD students interested in our broad range of research specialisms: digital ecologies, immersive and emerging technologies, film, documentary and its social contexts, gender & representation, videogame studies, and transmedia industries.

Elsewhere, Matthew has served as a KEF Consultant in the area of in-house media production entities for the University of Sussex (2021), a REF Consultant for the University of Portsmouth (2018), and has previously sat on the Executive Committee of the Media, Communication and Cultural Studies Association (2019-20).

Matthew is the author/editor of nine books:

His other research can be found in over thirty edited collections and journals, including: Media Practice and Education, International Journal of Creative Media Research, International Journal of Cultural Studies, Historical Journal of Film, Radio and Television, International Journal of Communication, Intensities: The Journal of Cult Media, VIEW: Journal of European Television History and Culture, Journal of Fandom Studies, International Journal of Media Management, Kultura Popularna, and Networking Knowledge: Journal of the MeCCSA-PGN.

Academic qualifications

  • BA (Hons) - University of Warwick
  • MA - University of Warwick
  • PhD - University of Nottingham

Professional qualifications

  • Fellow of the Higher Education Academy (FHEA)

Teaching specialisms

  • Immersive technologies and audiences
  • Transmedia/multiplatform media
  • Global media industries
  • Promotional cultures
  • Digital platforms

Professional memberships

  • Member, Society for Cinema and Media Studies (SCMS)
  • Member, Media, Communications and Cultural Studies Association (MeCCSA)
  • Member, British Association of Film, Television and Screen Studies (BAFTSS)
  • Member, International Association for Media and History (IAMHIST)

Interviews and blogs

 Invited talks and keynotes

  • 'Wizards, Jungles and Men of Steel: The Industrial History of Transmedia Storytelling' (Public lecture, EAFIT University, October 2015)
  • 'Histories of Transmedial Popular Culture' (Keynote lecture, 9th Annual Conference of NECS – European Network of Cinema and Media Studies, University of Łódź, May 2015)
  • 'Transmedia Entertainment' (Week-long course taught in the Film and Audiovisual Department, Masaryk University, May 2016)
  • 'Transmedia Archaeologies in North and South America: 'The clue to reconciliation in our country'' (Research seminar, MediaCityUK, University of Salford, November 2016)
  • 'Following the... Ethos?: Rethinking the Migration of Audiences Across Multiple Media Platforms' (Keynote lecture, EAFIT University, October 2017)
  • 'Transmedia Education as the Reconstruction of Colombian Cultural Memory' (Research seminar, University of Portsmouth, March 2018)
  • 'Futures of Media' (Invited talk, University of Gloucester Media Festival, April 2018)
  • 'From Sequel to Quasi-Novelization: Splinter of the Mind’s Eye and the 1970s Culture of Transmedia Contingency' (Invited talk, University of Portsmouth, May 2018)
  • 'Transmedia Storytelling: Concepts, Practices and Innovations' (Keynote lecture, The Work of Storytelling, University of Southampton, May 2018)
  • 'Reflections on the REF Process' (Invited staff advisory talk, University of Portsmouth, June 2018)
  • 'Transmedia Storytelling as Cultural Diplomacy 2.0' (Invited workshop, Cultural Diplomacy 2.0: Transnational Cultural Relations in the Digital Age - Executive Training, European University Institute, November 2018)
  • 'Multiplatform Social Justice: Harnessing Transmedia Strategies to Claim Human Rights in Armed Conflict and Violent Contexts' (Research seminar, University of Leeds, March 2019)
  • ‘Immersive Promotion: Marketing VR & AR to New Audiences’ (Research seminar, Creative Futures: Bristol+Bath Creative R+D Partnership, May 2021)
  • ‘What Difference Do We Make? Media Practice Research and Impacts’ (Invited panel at the MPE/MeCCSA Practice Symposium, Southampton Solent University, June 2021)

Conferences and events organised

  • Industrial Approaches to Media: A Methodological Gateway to Industry Studies (research methods training workshop, University of Nottingham, May 2014)
  • Kick-Starting Media: Cultures of Funding in Contemporary Media Industries (academic symposium, Bath Spa University, June 2016)
  • We Make Stuff: Film & Social Context (public engagement event, Holburne Museum, March 2017)
  • Journal of Media Practice and MeCCSA Practice Network Annual Symposium 2017 (academic symposium, Bath Spa University, June 2017)
  • We Make Stuff: Digital Materialities (public engagement event, Burdall's Yard, June 2017)
  • Transmedia Earth Conference: Global Convergence Cultures (academic conference, EAFIT University, October 2017)
  • Transmedia UK: Sector by Sector (academic-industry workshop, Bath Spa University, November 2017)
  • We Make Stuff: Play & Multiplatform (public engagement event, Burdall's Yard, February 2018)
  • We Make Stuff: Film & Social Context (public engagement event, Artswork Media, November 2018)
  • Creative Media Hackathon: Bathscape (staff-student hackathon, Bath Spa University, March 2019)
  • Launch Event: International Journal of Creative Media Research (public event, Bath Spa University, March 2019)
  • Immersive Promotion: Marketing VR & AR to New Audiences (online seminar, June 2021)

Other external roles

Co-Chair:

  • Society for Cinema and Media Studies – Transmedia Studies Scholarly Interest Group (2018-2021)

Executive Committee:

  • Media, Communication and Cultural Studies Association (2019-2021)

Series Editor:

  • Routledge Advances in Transmedia Studies (Routledge, 2018-)

REF Consultant:

  • School of Media and Performing Arts (University of Portsmouth, 2018)

KEF Consultant:

  • School of Media, Art and Humanities (University of Sussex, 2021)

External Examiner:

  • BA Media Production, BA Television Production, BA Scriptwriting for Film and Television (Bournemouth University, 2018-2020)
  • BSc Media and Communications (London Metropolitan University, 2018-2020)
  • BA Media, Culture and Journalism (University of South Wales, 2018-2020)

External PhD Examiner:

  • Brian Fagence, 'Scriptwriting and the Transformation of Realities: A Critical Discussion of Story Creation, Transformation and Transmedia Storytelling in Animation, Comics and Computer Games' (University of South Wales, September 2016)
  • Ronald Irwin, 'Storytelling Across Cultures: Narrative Branding Over Multiple Platforms' (University of Cape Town, February 2016)
  • Jose M. Blazquez, 'Participatory Worlds: Audience Participation in Fictional Worlds' (University of Nottingham, August 2018)
  • Simona Spinelli, ‘Multidimensional Storytelling: An Analytical Framework for Digital, Interactive and Transmedia Narratives’ (King’s College London, December 2019)
  • Diana Heidemann, ‘Transmusical Storytelling: The Role of Musical Referencing in the Creation of Story Worlds’ (Royal Holloway, University of London, 2021)

Journal Editorial Board Member:

  • Convergence: The International Journal of New Media Technologies (2018-)

Journal Editorship:

  • Co-founder/Co-editor, International Journal of Creative Media Research (2018-)
  • Articles Editor, Scope: An Online Journal of Film and Television Studies (2012-2013)
  • Editor, Networking Knowledge: Journal of the MeCCSA-PGN (2012-2013).

Research Assistant:

  • Data-Asset-Method: Harnessing the Infinite Archive, AHRC Research Network (2012-2013).

Current research

Matthew is currently working on two books, both of which explore emerging aspects of transmedia culture. The first, a monograph co-written with Anthony Smith, offers a full-scale theorisation of the changing role of genre as an industrial and participatory practice of today’s multiplatform media culture. The second, an edited collection co-edited with James Dalby, rethinks the concept of transmedia as a mode of persona and identity creation in the age of mobile and multiplatform media.

As part of his ongoing commitment to broadening the audience for immersive experiences, Matthew is also developing new promotion and marketing strategies for the immersive sector. This includes a recent collaboration with Story Juice, which explores how the psychology and emotion of being immersed in XR technology can be harnessed in marketing, as well as co-leading on commercial immersive marketing campaigns for the Victoria Art Gallery and Bath Spa University.


Research and academic outputs

Go to ResearchSPAce

Transmedia storytelling: rethinking genre and media convergence
book

Freeman, M (2021) Transmedia storytelling: rethinking genre and media convergence. Palgrave Macmillan, Basingstoke. (Forthcoming)


The world of The Walking Dead
book

Freeman, M (2019) The world of The Walking Dead. Routledge, London. ISBN 9781138303379


Arqueología transmedia en América Latina: mestizajes, identidades y convergencias = Transmedia archaeology in Latin America: miscegenation, identities and convergences
book

Gómez, C.T, Freeman, M and Velásquez, E.M, eds. (2018) Arqueología transmedia en América Latina: mestizajes, identidades y convergencias = Transmedia archaeology in Latin America: miscegenation, identities and convergences. EAFIT University Press, Medellín, Colombia. ISBN 9789587205534


The Routledge companion to transmedia studies
book

Freeman, M and Gambarato, R.R, eds. (2018) The Routledge companion to transmedia studies. Routledge, London. ISBN 9781138483439


Global convergence cultures: transmedia earth
book

Freeman, M and Proctor, W, eds. (2018) Global convergence cultures: transmedia earth. Routledge, London. ISBN 9781138732384


Historicising transmedia storytelling: early twentieth-century transmedia story worlds
book

Freeman, M (2016) Historicising transmedia storytelling: early twentieth-century transmedia story worlds. Routledge, London. ISBN 9781138217690


Industrial approaches to media: a methodological gateway to industry studies
book

Freeman, M (2016) Industrial approaches to media: a methodological gateway to industry studies. Palgrave Macmillan, Basingstoke. ISBN 9781137551757


Transmedia archaeology: storytelling in the borderlines of science fiction, comics and pulp magazines
book

Scolari, C.A, Bertetti, P and Freeman, M (2014) Transmedia archaeology: storytelling in the borderlines of science fiction, comics and pulp magazines. Palgrave Pivot, Basingstoke. ISBN 9781137434364


Re-building transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away
book_section

Freeman, M (2019) 'Re-building transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away.' In: Proctor, W and McCullough, R, eds. Disney’s Star Wars: forces of production, promotion and reception. University of Iowa Press, Iowa City, pp. 23-38. ISBN 9781609386436


Introduction: transmedia studies - where now?
book_section

Freeman, M and Gambarato, R.R (2018) 'Introduction: transmedia studies - where now?' In: Freeman, M and Gambarato, R.R, eds. The Routledge companion to transmedia studies. Routledge, London.


Transmedia charity: constructing the ethos of the BBC’s Red Nose Day across media
book_section

Freeman, M (2018) 'Transmedia charity: constructing the ethos of the BBC’s Red Nose Day across media.' In: Freeman, M and Gambarato, R.R, eds. The Routledge companion to transmedia studies. Routledge, London.


Transmedia attractions: the case of Warner Bros. Studio Tour - The Making of Harry Potter
book_section

Freeman, M (2018) 'Transmedia attractions: the case of Warner Bros. Studio Tour - The Making of Harry Potter.' In: Freeman, M and Gambarato, R.R, eds. The Routledge companion to transmedia studies. Routledge, London.


New paths in transmediality as vast narratives: the state of the field
book_section

Freeman, M (2018) 'New paths in transmediality as vast narratives: the state of the field.' In: Brembilla, P and De Pascalis, I.A, eds. Reading contemporary serial television universes : a narrative ecosystem framework. Routledge, Abingdon, pp. 11-26. ISBN 9781138071391


Portugal: transmedia brand narratives, cultural intermediaries and port wine
book_section

Freeman, M and Meira, A.M (2018) 'Portugal: transmedia brand narratives, cultural intermediaries and port wine.' In: Freeman, M and Proctor, W, eds. Global convergence cultures: transmedia earth. Routledge, London. ISBN 9781138732384


India: augmented reality, transmedia reality and Priya’s Shakti
book_section

Freeman, M (2018) 'India: augmented reality, transmedia reality and Priya’s Shakti.' In: Freeman, M and Proctor, W, eds. Global convergence cultures: transmedia earth. Routledge, London. ISBN 9781138732384


Introduction: conceptualizing national and cultural transmediality
book_section

Freeman, M and Proctor, W (2018) 'Introduction: conceptualizing national and cultural transmediality.' In: Freeman, M and Proctor, W, eds. Global convergence cultures: transmedia earth. Routledge, Abingdon, pp. 1-16. ISBN 9781138732384


Foreword - transmedia journalism: a wild west?
book_section

Freeman, M (2018) 'Foreword - transmedia journalism: a wild west?' In: Gambarato, R.R and Alzamora, G.C, eds. Exploring transmedia journalism in the digital age. IGI Global, Hershey, PA, xiv-xv.


Up all night: the shifting roles of home media formats as transmedia storytelling
book_section

Freeman, M and Proctor, W (2017) 'Up all night: the shifting roles of home media formats as transmedia storytelling.' In: Wroot, J and Willis, A, eds. DVD, Blu-ray and beyond: navigating formats and platforms within media consumption. Palgrave Macmillan, Cham, pp. 159-176. ISBN 9783319627571


From sequel to quasi-novelization: 'Splinter of the mind’s eye' and the 1970s culture of transmedia contingency
book_section

Freeman, M (2017) 'From sequel to quasi-novelization: 'Splinter of the mind’s eye' and the 1970s culture of transmedia contingency.' In: Guynes, S and Hassler-Forest, D, eds. Star Wars and the history of transmedia storytelling. Amsterdam University Press, Amsterdam, pp. 61-72. ISBN 9789462986213


Interactive and participatory worlds
book_section

Freeman, M (2017) 'Interactive and participatory worlds.' In: Wolf, M. J. P, ed. The Routledge companion to imaginary worlds. Routledge, New York, pp. 198-206. ISBN 9781138638914


A world of Disney: building a transmedia storyworld for Mickey and his friends
book_section

Freeman, M (2017) 'A world of Disney: building a transmedia storyworld for Mickey and his friends.' In: Boni, M, ed. World building: transmedia, fans, industries. Amsterdam University Press, Amsterdam, pp. 93-108. ISBN 9789089647566


The first step into a smaller world: the transmedia economy of 'Star Wars'
book_section

Proctor, W and Freeman, M (2016) 'The first step into a smaller world: the transmedia economy of 'Star Wars'.' In: Wolf, M.J.P, ed. Revisiting imaginary worlds: a subcreation studies anthology. Routledge, pp. 223-245. ISBN 9781138942059


The killer who never was: complex storytelling, the Saw saga, and the shifting moral alignment of puzzle film horror
book_section

Freeman, M (2015) 'The killer who never was: complex storytelling, the Saw saga, and the shifting moral alignment of puzzle film horror.' In: Clayton, W, ed. Style and form in the Hollywood slasher film. Palgrave Macmillan, Basingstoke. ISBN 9781137496461


James Bond as transmedia fan anomaly
book_section

Freeman, M (2015) 'James Bond as transmedia fan anomaly.' In: Hines, C, ed. Fan phenomena: James Bond. Intellect, Bristol, pp. 28-37. ISBN 9781783205172


“Who knows about the future? Perhaps only the dead”: configuring the trans-temporal timespan of Planet of the Apes as a transmedia saga
book_section

Freeman, M (2015) '“Who knows about the future? Perhaps only the dead”: configuring the trans-temporal timespan of Planet of the Apes as a transmedia saga.' In: Jones, M and Ormrod, J, eds. Time travel in popular media : essays on film, television, literature and video games. McFarland & Company, North Carolina, pp. 165-177. ISBN 9780786478071


Author-as-franchise-product: Edgar Rice Burroughs Inc. and Tarzan™ as historical branded entertainment
book_section

Freeman, M (2015) 'Author-as-franchise-product: Edgar Rice Burroughs Inc. and Tarzan™ as historical branded entertainment.' In: Martí-Parreño, J, Ruiz-Mafé, C and Scribner, L.L, eds. Engaging consumers through branded entertainment and convergent media. IGI Global, Pennsylvania, pp. 53-73. ISBN 9781466683426


Woman on top: postfeminism and the transformation narrative in Lois & Clark: The New Adventures of Superman
book_section

Freeman, M (2013) 'Woman on top: postfeminism and the transformation narrative in Lois & Clark: The New Adventures of Superman.' In: Farghaly, N, ed. Examining Lois Lane: the scoop on Superman’s sweetheart. The Scarecrow Press, Lanham, pp. 189-210. ISBN 9780810892361


Why doesn't Hannibal kill Clarice? The philosophy of a monstrous romantic in Hannibal
book_section

Freeman, M (2013) 'Why doesn't Hannibal kill Clarice? The philosophy of a monstrous romantic in Hannibal.' In: Barkman, A, King, N and Barkman, A, eds. The culture and philosophy of Ridley Scott. Lexington Books, Lanham, pp. 219-230. ISBN 9781498511773


“I am not really sure how to explain”: marketing augmented reality experiences to new audiences
article

Freeman, M (2021) '“I am not really sure how to explain”: marketing augmented reality experiences to new audiences.' The International Journal of Creative Media Research, 7. ISSN 2631-6773


Marketing virtual reality experiences… without the headset: watching, playing and fearing Anagram’s 'Goliath'
article

Freeman, M (2021) 'Marketing virtual reality experiences… without the headset: watching, playing and fearing Anagram’s 'Goliath'.' Media Practice and Education. ISSN 2574-1144


“We don’t get to stay the same way we started”: 'The walking dead', augmented television, and sociological character-building
article

Freeman, M (2019) '“We don’t get to stay the same way we started”: 'The walking dead', augmented television, and sociological character-building.' Frontiers of Narrative Studies, 5 (2). pp. 287-304. ISSN 2509-4890


Transmedia historiography as educational practice: narrativising Colombian cultural memory
article

Freeman, M (2019) 'Transmedia historiography as educational practice: narrativising Colombian cultural memory.' The International Journal of Creative Media Research, 1. ISSN 2631-6773


Introduction: practice and/as media industry research
article

Freeman, M (2018) 'Introduction: practice and/as media industry research.' Media Practice and Education, 19 (2). pp. 117-121. ISSN 2574-1144


“I read comics from a feministic point of view”: conceptualizing the transmedia ethos of the Captain Marvel fan community
article

Freeman, M and Taylor-Ashfield, C (2017) '“I read comics from a feministic point of view”: conceptualizing the transmedia ethos of the Captain Marvel fan community.' The Journal of Fandom Studies, 5 (3). pp. 317-335. ISSN 2046-6692


Funding and management in the media convergence era: introduction
article

Freeman, M (2017) 'Funding and management in the media convergence era: introduction.' International Journal on Media Management, 19 (2). pp. 103-107. ISSN 1424-1250


Small change - big difference: tracking the transmediality of Red Nose Day
article

Freeman, M (2016) 'Small change - big difference: tracking the transmediality of Red Nose Day.' View: Journal of European Television History and Culture, 5 (10). pp. 87-96. ISSN 2213-0969


Intertexts, transtexts and paratexts: following the yellow brick roads of fin-de-siècle children’s fiction
article

Freeman, M (2016) 'Intertexts, transtexts and paratexts: following the yellow brick roads of fin-de-siècle children’s fiction.' Kultura Popularna, 47 (1). pp. 4-15. ISSN 1644-8340


Branding consumerism: cross-media characters and story-worlds at the turn of the 20th century
article

Freeman, M (2015) 'Branding consumerism: cross-media characters and story-worlds at the turn of the 20th century.' International Journal of Cultural Studies, 18 (6). pp. 629-644. ISSN 1460-356X


Up, up and across: Superman, the Second World War and the historical development of transmedia storytelling
article

Freeman, M (2015) 'Up, up and across: Superman, the Second World War and the historical development of transmedia storytelling.' Historical Journal of Film, Radio and Television, 35 (2). pp. 215-239. ISSN 1465-3451


Transmediating Tim Burton’s Gotham City: brand convergence, child audiences, and Batman: The Animated Series
article

Freeman, M (2014) 'Transmediating Tim Burton’s Gotham City: brand convergence, child audiences, and Batman: The Animated Series.' Networking Knowledge: Journal of the MeCCSA-PGN, 7 (1). pp. 41-54. ISSN 1755-9944


The Wonderful Game of Oz and Tarzan jigsaws: commodifying transmedia in early twentieth-century consumer culture
article

Freeman, M (2014) 'The Wonderful Game of Oz and Tarzan jigsaws: commodifying transmedia in early twentieth-century consumer culture.' Intensities: The Journal of Cult Media, 7. pp. 44-54. ISSN 1471-5031


Advertising the Yellow Brick Road: historicising the industrial emergence of transmedia storytelling
article

Freeman, M (2014) 'Advertising the Yellow Brick Road: historicising the industrial emergence of transmedia storytelling.' International Journal of Communication, 8. pp. 2362-2381. ISSN 1932 – 8036


Transmedia UK: sector by sector
conference_item

Freeman, M and Tweed, C (2017) Transmedia UK: sector by sector. In: One-Day Academic-Industry Workshop, 24 November 2017, Bath Spa University, Corsham, UK.


Re-building transmedia Star Wars: strategies of branding and un-branding a galaxy far, far away
conference_item

Freeman, M (2017) Re-building transmedia Star Wars: strategies of branding and un-branding a galaxy far, far away. In: Transmedia UK: Sector by Sector, 24 November 2017, Bath Spa University, UK.


Searching for the...ethos?: Re-thinking the migration of audiences across multiple media
conference_item

Freeman, M (2017) Searching for the...ethos?: Re-thinking the migration of audiences across multiple media. In: Transmedia Earth Conference, 11-13 October 2017, Medellín, Colombia.


Transmedia archaeologies in North and South America: "the clue to reconciliation in our country"
conference_item

Freeman, M (2016) Transmedia archaeologies in North and South America: "the clue to reconciliation in our country". In: Culture, Communication and Media Research Seminars, 30 November 2016, MediaCityUK, University of Salford, UK.


"Real” transmedia: cultures and communities of multiplatform media in Colombia
conference_item

Freeman, M (2016) "Real” transmedia: cultures and communities of multiplatform media in Colombia. In: Kick-Starting Media: Cultures of Funding in Contemporary Media Industries, 9 June 2016, Bath Spa University, Bath, UK.


The first step into a smaller world: the transmedia economy of Disney's Star Wars
conference_item

Proctor, W and Freeman, M (2016) The first step into a smaller world: the transmedia economy of Disney's Star Wars. In: Fantasies of Contemporary Culture, 23 May 2016, Cardiff University, Cardiff.


Author-as-franchise-product: Edgar Rice Burroughs Inc. and Tarzan as historical transmedia entertainment
conference_item

Freeman, M (2016) Author-as-franchise-product: Edgar Rice Burroughs Inc. and Tarzan as historical transmedia entertainment. In: BAFTSS Annual Conference – British Association of Film, Television and Screen Studies, 14-16 April 2016, University of Reading, Reading, UK.


Promoting transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away
conference_item

Freeman, M (2016) Promoting transmedia 'Star Wars': strategies of branding and un-branding a galaxy far, far away. In: SCMS Annual Conference, 30 March - 3 April 2016, Hilton Atlanta, Atlanta, USA.


Crossing media, time and countries: understanding transmedia as contexts of cultural specificity
conference_item

Freeman, M (2016) Crossing media, time and countries: understanding transmedia as contexts of cultural specificity. In: SCMS Annual Conference, 30 March - 3 April 2016, Hilton Atlanta, Atlanta, USA.


Deciphering models of transmedia production: history, creativity and technological change
conference_item

Freeman, M (2015) Deciphering models of transmedia production: history, creativity and technological change. In: Cultures and Industries of Creativity in Contemporary Media Landscapes, 16 November 2015, University of Salford, UK.


Wizards, jungles & men of steel: the industrial history of transmedia storytelling
conference_item

Freeman, M (2015) Wizards, jungles & men of steel: the industrial history of transmedia storytelling. In: Public Lecture Series, 29 October 2015, EAFIT University, Medellín, Colombia.


The historical rise of transmedia storytelling
conference_item

Freeman, M (2015) The historical rise of transmedia storytelling. In: The 9th Annual Conference of NECS – European Network of Cinema and Media Studies: Transmediality in Modern Popular Culture, 17-20 June 2015, University of Łódź, Poland.


Deciphering models of transmedia production: history and technological change
conference_item

Freeman, M (2014) Deciphering models of transmedia production: history and technological change. In: New Directions in Film and Television Production Studies, 14-15 April 2015, Bristol, UK.


Following the Yellow Brick Road: child audiences, L. Frank Baum’s Land of Oz, and the historical origins of transmedia storytelling
conference_item

Freeman, M (2013) Following the Yellow Brick Road: child audiences, L. Frank Baum’s Land of Oz, and the historical origins of transmedia storytelling. In: XXV International Association for Media and History Conference: Childhood and the Media, 17-20 July 2013, University of Leicester, UK.


Transmediating the Yellow Brick Road: L. Frank Baum, Land of Oz, and early comic strip advertising as the historical rise of transmedia storytelling
conference_item

Freeman, M (2013) Transmediating the Yellow Brick Road: L. Frank Baum, Land of Oz, and early comic strip advertising as the historical rise of transmedia storytelling. In: International Communication Association Annual Conference – Transmedia Storytelling: Theories, Methods and Research Strategies, 17-21 June 2013, Hilton Metropole London, UK.


Adapting expansion: L. Frank Baum and adaptation as the origins of transmedia
conference_item

Freeman, M (2013) Adapting expansion: L. Frank Baum and adaptation as the origins of transmedia. In: Adventures in Textuality: Adaptation in the Twenty-First Century, 3-4 April 2013, University of Sunderland, UK.


Across the rainbow: L. Frank Baum’s Land of Oz as the historical origins of transmedia storytelling
conference_item

Freeman, M (2013) Across the rainbow: L. Frank Baum’s Land of Oz as the historical origins of transmedia storytelling. In: Returning to Oz: The Afterlife of Dorothy, 7 February 2013, International Anthony Burgess Foundation, Manchester, UK.


Across the rainbow: the Land of Oz and the historical origins of transmedia storytelling
conference_item

Freeman, M (2012) Across the rainbow: the Land of Oz and the historical origins of transmedia storytelling. In: MeCCSA-PGN Conference, 17-18 September 2012, Loughborough University, UK.


Between the gaps and across the crevices: classical Hollywood, Superman, and the historical origins of transmedia storytelling
conference_item

Freeman, M (2012) Between the gaps and across the crevices: classical Hollywood, Superman, and the historical origins of transmedia storytelling. In: Alphaville Inaugural Conference: Cinema in the Interstices, 7-9 September 2012, University College Cork, Ireland.


Up, up and away: Superman, classical Hollywood, and the historical development of transmedia storytelling
conference_item

Freeman, M (2012) Up, up and away: Superman, classical Hollywood, and the historical development of transmedia storytelling. In: Contemporary Screen Narratives: Storytelling’s Digital and Industrial Contexts, 17 May 2012, University of Nottingham, UK.


Who's monster?: Monsters, subjectivity, and the figure of the child in Doctor Who
conference_item

Freeman, M (2012) Who's monster?: Monsters, subjectivity, and the figure of the child in Doctor Who. In: Monsters: Subject, Object, Abject, 12-13 April 2012, Manchester Museum, Manchester, UK.


Wizards, jungles & men of steel: the industrial history of transmedia storytelling
thesis

Freeman, M (2015) Wizards, jungles & men of steel: the industrial history of transmedia storytelling. PhD thesis, University of Nottingham.


'Hunting the Dark Knight: twenty-first century Batman' by Will Brooker and 'The James Bond phenomenon: a critical reader' edited by Christoph Lindner [book review]
other

Freeman, M (2014) 'Hunting the Dark Knight: twenty-first century Batman' by Will Brooker and 'The James Bond phenomenon: a critical reader' edited by Christoph Lindner [book review].


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