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Creativity – Bath Spa University
Student with pink hair working on art project


We will apply creativity...

We will apply creativity to all that we do, and to the global and human challenges that face society.

We will develop compelling narratives that move people to action. 

We will conduct excellent research that has significant impact and relevance.

We will celebrate and nurture the capacity for creativity and innovation in all of our community, be they learners, makers or professional staff.

We are a university that values the creation of new works as highly as we value research

Our focus

Creativity and innovation are essential to solve the wicked problems of the current age, globally and locally, from climate change to levelling-up. We are the creative heart of the West and will ensure that creativity and innovation are embedded across our region at all levels and scales, to ensure that we're central to finding these solutions.

We're a creative community, engaged in the production of new knowledge, new understandings, new objects, new ideas and new narratives.

We'll work across disciplines and with external partners to create work that is locally, nationally and internationally relevant.

We'll focus on large scale projects that will have a transformational effect on the university and the region, but also value each small act of innovation, creativity and kindness.

Our students and staff will be steadfast in engaging with the uncertainty of new ways of thinking and making. We will understand, and be immersed in, the cultural context from which creativity springs.

We're critically engaged and contextually aware, conscious citizens at whatever stage of our lives and careers. We value this in our colleagues and instil it into our learners.

Our research approach

Our research is characterised by our ability to work between the abstract and the object in unique and challenging ways. Critically, our research supports student learning and opens horizons for their enhanced study.

Our growing reputation for generating internationally significant and world-leading research and artefacts will ensure that by 2030 the University is identified with thought-leadership driven by a skills base of unique richness.

By 2030 we will be working internationally with strong partner universities and will see success through a track record of growth in our externally funded international research projects.

Our success in REF 2021 has enabled us to target areas where we can make our mark and we will have channelled our learning into these pathways for maximum impact and reach.

Our work as makers and narrators

We will create a sustained record of the highest recognition of the work we produce by giving our staff and students a context in which to flourish creatively, and a confidence that this is a core value of the university.

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