facebook BA (Hons) Business and Management and Media Communications – Bath Spa University

Business and Management and Media Communications

BA (Hons)

Undergraduate degree - combined honours

Key facts

Award
BA (Hons) Business and Management and Media Communications
School
Bath Business School
Campus or location
Newton Park
Course length
Three year full-time.
UCAS codes
Institution Code: B20
Course Code: NP19 or SE31
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. Typical offers include A level grades CCC with grade C in Business or related subject preferred.

View "typical offers" for more information.

An innovative Business and Management course offering a choice of specialist pathways.

  • Take advantage of our professional accreditation opportunities in marketing, management and specialist certificates.
  • Choose either a ten-month or ten-week work placement and apply what you’ve learned in the real world.
  • Join our community of close-knit students and supportive and experienced academic staff.

Times Business and Bath Life award graphics

Budding entrepreneur? CEO of the future? Marketing Director in the making? Whatever your aspirations, our Business and Management course will give you a thorough grounding in the theory and practice of modern business.

Along the way, you’ll develop the core skills you need to excel in all kinds of businesses, and start to build a clear picture of exactly where those skills could take you.

“The Bath Business School team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential.”

Alex Appleton, Business and Management graduate

What you'll learn

Overview

We’ll help you develop as a person to achieve your potential through teaching you about business and how it works. You’ll graduate with potential for employment in different businesses; this could be an organisation, the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.

You’ll have flexibility to choose modules that are of particular interest to you. You can also bring in modules from areas outside your course if you want to explore issues around a particular ‘theme’, such as sustainability or global affairs.

Course structure

Year one
Gain a broad understanding of today’s business environment - from the context that organisations operate in through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment, economics and globalisation, and managing data.

Year two
Focus on the inner workings of businesses. Use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement - applying what you’ve learned so far in the real world.

Year three
Develop and explore your business learning and focus on the role of management. Undertake an in-depth business research project in your specialist area. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability, new trends in management, and strategic human resource management.

How will I be assessed?

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.

How will I be taught?

We offer variety in the way we teach: sometimes we will set you problems so you can find the answers for yourself, sometimes we will lecture. Most modules use a mix of lectures and small group seminars. There is a good blend of online activities using our Virtual Learning Environment, Minerva. We invite business leaders in to talk about their experience and we arrange visits to local businesses.  All of our teaching methods facilitate your development as a self directed learner.

You’ll be given personal support in your study - we are a friendly team of academics who are committed to helping students achieve their goals.

Course modules

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document (below the main image on this page) for more information.

Year one (Level 4) modules

  • The Business Environment
  • Organisational Behaviour and Management
  • Economics and Globalisation
  • Managing Data
  • Design Thinking for Enterprise
  • Professional Practice

Year two (Level 5) modules

  • Creativity for Business
  • Innovation Management
  • The Marketing Business
  • Human Resource Management
  • Financial Accounting
  • Operations and Project Management
  • Destination Management
  • International Business
  • Entrepreneurship
  • Festival and Events Management
  • Law for Business Enterprise
  • Fashion Marketing and Management
  • Work Placement
  • Professional Placement Year

Year three (Level 6) modules

  • Business and Management Project
  • International Marketing
  • Management Accounting
  • Strategic Human Resource Management
  • Enterprise: Creating your Business
  • Organisational Strategy
  • Managing Sustainability
  • New Trends in Management
  • Cross Cultural Management in International Business
  • Business Placement
  • Tourism: Contemporary Issues
  • Creating and Hosting Festivals and Events
  • Exploring Law in Business
  • Business and Academic Skills
  • Fashion Marketing Visualisation
  • Successful Freelancing
  • Leadership and Management

Opportunities

Study abroad

You’ll have the opportunity to study in a wide range of locations around the world. Our students have completed Erasmus+ and Exchange programmes in a variety of countries including Holland, Belgium and China.

Business community projects

We give you the opportunity to work with regional and national businesses. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.

Professional accreditation

Depending on your pathway and the modules you study, you can gain accreditation from professional bodies and get exemption from professional exams.

BA (Hons) Business and Management (all pathways)

  • Chartered Institute of Marketing (CIM) (Last confirmed: 2019)

The CIM is the world’s leading professional marketing body with over 28,000 members worldwide, and a Royal Charter. Our BA (Hons) Business and Management students can gain exemption from the marketing module of the CIM Level 4 Professional Certificate in Marketing.

  • Chartered Institute of Management Accountants (CIMA) (Last confirmed: 2019, Renewal date: 2022) 

The Chartered Institute of Management Accountants (CIMA), founded in 1919, is the world’s leading and largest professional body of management accountants. Bath Business School have secured professional body recognition of the BA (Hons) Business and Management which provides graduates with exemptions from the following:

CIMA Certificate in Business Accounting: 

- Fundamentals of Business Economics
- Fundamentals of Management Accounting
- Fundamentals of Financial Accounting
- Fundamentals of Ethics, Corporate Governance and Business Law.

CIMA Operational Level: 

- Organisational Management 

  • Chartered Institute of Management Accountants (CIMA)/SAGE (Last confirmed: 2019)

Bath Business School has partnered with CIMA / SAGE who produce the UK's market leading accounting software, to offer an excellent grounding in computerised accounting. The qualification offers benchmarked skills that will enhance employability and put control into a business.

Students who take the core Level 4 Managing Data module to have the option of taking the online test to achieve the CIMA accredited SAGE foundation certificate.  

BA (Hons) Business and Management (Festivals and Events) and BA (Hons) Business and Management (Tourism Management)

  • Institute of Hospitality (IoH) (Last confirmed: 2019, Renewal date: 2022)

The IoH is an international hospitality professional membership body for managers and aspiring managers who work and study in the hospitality, leisure and tourism industries. Established in 1938, the IoH helps more than 10,000 hospitality professionals in 100 countries grow their knowledge, professional profile and expertise by offering a wide range of high quality membership services.

Graduates are eligible to apply for the Associate (AIH) grade of membership, and following an assessment may also meet requirements for the member (MIH) grade.

  • Chartered Association of Business Schools (CABS) (Last confirmed: 2019)

CABS holds a Royal Charter, and is the voice of the UK’s business and management education sector. CABS support members to maintain world-class standards of teaching and research, and help shape policy and create opportunities through dialogue with business and government.

Bath Business School are members of CABS, and the Dean of Bath Business School, Professor Georgina Andrews is the Vice Chair of CABS Learning, Teaching and Student Experience Committee.

Work placements, industry links and internships

In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships.

Careers

Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. Students have also gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.

Recent Business and Management graduates have gone into the following roles six months after graduating: Sales Campaign Manager, Social Media Marketing Manager, Stock Purchaser, Financial Planner, Product Development Advisor, Supply Analyst, Data Analyst, Marketing Executive, Strategist, Operations Manager, Marketing Analyst, Management Analyst, Social Media Content Creator, SEO Consultant, Marketing Executive, Merchandiser, Specialist Recruitment Consultant, Retail Systems Manager, Client Services Manager, Media Editor, Human Resources Officer and Catering and Events Manager.

Professional placement year

Overview

This optional placement year provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Preparation

Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

You'll have access to excellent facilities on Newton Park campus. These include:

Resources

Our libraries offer a wide range of business materials. There's also a wealth of material available via electronic sources. These include Business Source Complete, Mintel, Newsbank and an increasing range of e-books. This online material can be accessed on and off campus enabling you to work at times that suit you.  

Fees

UK and EU students full time

2019/20 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2020
Year 3 Published Jan 2021

2020/21 Entry

Course fees
Year 1 Published Jan 2020
Year 2 Published Jan 2021
Year 3 Published Jan 2022

2021/22 Entry

Course fees
Year 1 Published Jan 2021
Year 2 Published Jan 2022
Year 3 Published Jan 2023

UK and EU students part time

2019/20 Entry

Course fees
Year 1 £4,625
Year 2 Published Jan 2020
Year 3 Published Jan 2021

2020/21 Entry

Course fees
Year 1 Published Jan 2020
Year 2 Published Jan 2021
Year 3 Published Jan 2022
a

2021/22 Entry

Course fees
Year 1 Published Jan 2021
Year 2 Published Jan 2022
Year 3 Published Jan 2023

International students full time

2019/20 Entry

Course fees
Year 1 £13,300
Year 2 Published Jan 2020
Year 3 Published Jan 2021

2020/21 Entry

Course fees
Year 1 Published Jan 2020
Year 2 Published Jan 2021
Year 3 Published Jan 2022

2021/22 Entry

Course fees
Year 1 Published Jan 2021
Year 2 Published Jan 2022
Year 3 Published Jan 2023

All students full time - with professional placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.

Interested in applying?

What we look for in potential students

We’re looking for individuals who are enterprising and creative. You’ll need to have drive, motivation and the get-up-and-go to achieve in a challenging environment.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - grades CCC with Grade C in Business or related subject preferred. Applicants without business studies A Level can apply but will need to demonstrate a strong interest in Business in their personal statement.
  • BTEC - Extended Diploma grades Merit, Merit, Merit (MMM) accepted in a business or related subject.
  • International Baccalaureate - a minimum of 26 points are required in addition to evidence of a strong interest in Business in your personal statement.
  • Access to HE courses - typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher). Any selection procedure/further requirements will also apply.

English Language Requirements for International and EU Applicants

  • IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

How do I apply?

Ready to apply? Click the "apply now" button in the centre of this page.

Need more guidance? Head to our how to apply webpages.

Get ahead

You’ll already be actively interested in business through activities such as looking at business news online and relevant specialist online journals e.g. marketing week online.

Admissions service: +44 (0)1225 876 180
Email: admissions@bathspa.ac.uk
Course leader: Diana Reader
Email: d.reader@bathspa.ac.uk

Challenge the global media landscape with this practical and research-led Media degree.

  • Build up a diverse portfolio that demonstrates your knowledge of the changing media landscape.
  • Learn the current theoretical debates and contemporary media practices across TV, music, social media and more.
  • Develop practical and strategic skills, to better understand audiences and how to communicate new ideas with them.

Ever wondered why the media tells stories and represents people the way that it does? Or how the film, TV, music and game industries transform wider society and culture? Or how social media shapes how we perceive, consume and participate in everyday life?

BA Media Communications develops the research skills you need to make sense of these questions, and looks across contemporary media industries – their audiences, interactive platforms and representations – at a local, national and global level.

We want you to develop the collaborative and digital skills you’ll need to participate in and across media platforms. You’ll benefit from a creative blend of practical and research-led approaches, to better equip you with the skills you’ll need to understand audiences and how to communicate new ideas with them.

“An engaging and dynamic course that has equipped me with both the analytical and practice-based skills necessary to work within the ever-changing media environment.”

Media Communications Graduate, 2014

What you'll learn

Overview

You’ll examine and research media in a global context, exploring how new digital technologies shape how we perceive, consume, and participate in everyday media.

You’ll map how cultures of production shape media audiences, and explore questions of global citizenship.

We expose you to a range of creative and professional practices, including skills in media research, social enterprise and media making.

Across the three years, you’ll build up a diverse portfolio of research insights and reflective media artefacts that demonstrate your knowledge of the changing media landscape, before working towards a final-year creative dissertation project that communicates original media research to an industry audience. This is your chance to directly test out and share your research ideas with the South West’s media and creative industries.

Course structure

Year one
Modules equip you with the essential critical toolkit for understanding and analysing the contemporary media and conducting media research. You’ll examine media technologies, popular cultures, media ownership, media representations and media branding, and use social tools to gain practical media-making skills. You’ll be introduced to some of the key methods in media research through a series of case studies including gender in the media, television audiences, journalism, media preservation and music cultures.

Year two
You’ll question global media cultures, examining – for example – how the media transcends the borders of platforms, audiences, cultures, industries and countries. Alongside this, you’ll study the impacts of a global media culture on everything from production to consumption. You’ll have the opportunity to develop your skills in media-making, while further examining these themes in relation to more specific areas, such as stardom and celebrity, journalism and citizenship, music and digital cultures.

Year three
We'll encourage you to specialise in an area that interests you, and to develop independent research and/or practice. This manifests in the form of a dissertation, with specialist modules available in gender and film, media technology, fandom, music journalism, computer and video games. We’ll explore the central role that these play in our leisure time, community media, and how disasters and terrorism are reported.

How will I be assessed?

Media Communications is a theoretical course with a practical component. Assessments therefore range from essays, professional writing, presentations, reviews and feature writing, to cross-media presentations, object history work and industry reports and investigations. You’ll also learn through the creation of journals, research logs and portfolios, blog posts and collaborative projects.

How will I be taught?

Our teaching is driven by the research specialisms and expertise of staff, who are all world-leading scholars in their respective fields within Media Communications. Teaching may also come from the University’s specialist technical demonstrators.

Lectures set out broad themes and issues, while seminars stimulate discussion and encourage student debate. Individual tutorials provide an opportunity to discuss your work with tutors on a one-to-one basis.

You’ll also learn via workshops devoted to particular skills such as media research, and in project labs, you’ll work with staff and fellow students to develop a media project.

Opportunities

Work placements, industry links and internships

At various points throughout the course, you’ll have the opportunity to engage in media production projects and to undertake work-volunteering and work placement opportunities.

Careers

Media Communications at Bath Spa is ideal for aspiring:

  • Media researchers and creative strategists
  • Advertisers and digital media marketers
  • Social media and branding creatives
  • Academics and media policy-makers of the future.

The Media Communications team is made up of world-leading researchers and creatives who are all engaged in international media industry collaborations.

You’ll benefit from these industry collaborations, feeding into live media industry projects, as well as having unique access to the Centre for Media Research’s in-house International Journal of Creative Media Research and its range of public research workshops and activities across Bath and Bristol.

Our graduates have gone into marketing, social media and advertising, project management, PR, education, and more, have been employed by companies including Komedia, Conversation Creation, Apollo Strategic Communications and John Lewis.

Competitions and awards

Each year we award The Media Communications Prize for Excellence in Research to one of our students.

Professional placement year

Overview

This optional placement year provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Preparation

Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

Resources

Media Communications students can hire out equipment using SISO, Bath Spa University’s free equipment loan service. We provide a huge variety of equipment, from industry standard television studios, to state-of-the-art editing software and Mac Labs, equal to anything found at cutting-edge commercial organisations and broadcast companies.

Fees

UK and EU students full time

2019/20 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2020
Year 3 Published Jan 2021

2020/21 Entry

Course fees
Year 1 Published Jan 2020
Year 2 Published Jan 2021
Year 3 Published Jan 2022

2021/22 Entry

Course fees
Year 1 Published Jan 2021
Year 2 Published Jan 2022
Year 3 Published Jan 2023

International students full time

2019/20 Entry

Course fees
Year 1 £14,300
Year 2 Published Jan 2020
Year 3 Published Jan 2021

2020/21 Entry

Course fees
Year 1 Published Jan 2020
Year 2 Published Jan 2021
Year 3 Published Jan 2022

2021/22 Entry

Course fees
Year 1 Published Jan 2021
Year 2 Published Jan 2022
Year 3 Published Jan 2023

All students full time - with professional placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.

Interested in applying?

What we look for in potential students

We’re looking for enthusiastic and motivated students who want to become the researchers, content creators and policy-makers of the future. We value creative thinking, originality and a good knowledge of contemporary media, so the abilities to think critically and identify new opportunities are important traits we look for in candidates.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A-level – grades CCC preferred.
  • BTEC – Extended Diploma grades Merit, Merit, Merit (MMM) accepted
  • International Baccalaureate – A minimum score of 26 points required
  • Access to HE courses – Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).

English Language Requirements for International and EU Applicants
IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page.

Need more guidance? Head to our how to apply pages.

Admissions service: +44 (0)1225 876 180
Email: admissions@bathspa.ac.uk
Course contact: Suman Ghosh
Email: s.ghosh@bathspa.ac.uk

Website feedback to web@bathspa.ac.uk