Bristol+Bath Creative R+D works to bring together networks in Bristol and Bath in order to forge connections, share knowledge and create new opportunities.
This first-of-a-kind collaboration between the region’s four universities - UWE Bristol, Bath Spa, the University of Bath and the University of Bristol - and digital creativity centre Watershed, intends to break down doors, connecting the worlds of university research and creative business to develop a shared vision for tomorrow’s creative industries.
Bristol+Bath Creative R+D is here to make a real and lasting impact, attracting new talent and fostering the next generation of original, diverse, creative minds. The aim is for Bristol and Bath to carry the torch for jaw-dropping innovation, creating the most inventive, compelling new products, services and experiences. The network will aim to achieve this in an inclusive and sustainable way, working as one to create a positive economic, social and cultural impact.
"We are delighted to be a part of this exciting collaboration. This partnership between Bristol and Bath’s four Universities, together with Watershed and key business partners, will create the conditions for a real step-change in activity, enabling the use of creative technologies to be better harnessed alongside the region’s burgeoning creative and cultural sector."Kate Pullinger, Director of the Centre for Cultural and Creative Industries
Pathfinders are themed, creative R+D projects designed to lead the Bristol + Bath cluster into the future, engage with emergent technologies and develop a diverse new talent base. There will be 5 Pathfinders from 2019 until 2023.
The first two Pathfinders are:
- Digital Placemaking (2019-20)
- Expanded Performance (2020-21)
Digital Placemaking aims to enhance and deepen the relationship between people and places. We believe the best examples of digital placemaking are co-designed by different kinds of communities, using digital technology and creative solutions to improve or enhance the public experience of place.
Many of us already move seamlessly between digital and physical worlds in our day-to-day life. From Google Maps, to wearable technology, to playing Pokémon Go in the park; digital technology can make things easier, more enjoyable and more accessible. Of course, if it’s not done right, digital technology can also make things more confusing, alienating or overwhelming.
In the first Bristol+Bath Creative R+D Pathfinder, we’ll be bringing together new talent, university research and cutting edge industry and inclusion practice to address industry-wide challenges by making innovative work that finds its way to market and audiences.