Business and Management (Marketing) (London)

You'll be supported by our staff and have access to industry speakers from a variety of backgrounds, representing leading global brands as well as inspiring start-ups and social enterprises.

We aim to give you the skills to apply your knowledge in a wide range of situations in any sector. You'll have excellent individual support, with the option to explore a business of your choice, allowing your studies to be tailored to your own interests. You'll also work in a group setting on projects with real-life companies; these could range from solving key issues to devising bold marketing campaigns.

You'll develop specialist marketing skills from broad based marketing principles. You'll learn the fundamentals of marketing in theory and in practice from a national to international perspective. This could mean learning how to create a social media marketing campaign or how to market a brand internationally.

You'll graduate with the ability to work in different businesses: agency environments, the private or public sector, charities or possibly your own business. You can also bring in modules from areas outside the marketing pathway if you want to explore issues around a particular theme, such as sustainability or global affairs.

Year one
Gain a broad understanding of today’s business environment – from the context in which organisations operate through to trends in economic thinking and the importance of data in business. Modules will cover topics such as the business environment, economics and globalisation, and managing data.

Year two
Focus on the inner workings of businesses. Use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. 

Year three
Develop and explore your business learning and focus on the role of international marketing management. Undertake an in-depth business research project in marketing. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability, organisational strategy, new trends in management, creating and hosting festivals and events, and strategic human resource management.

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, projects, group work, exams, essays, videos and business reports.

We offer variety in the way we teach: sometimes we’ll set you problems so that you can find the answers for yourself; sometimes we’ll lecture. Most modules use a mix of lectures and seminars. There's a good blend of online activities using our Virtual Learning Environment.

You’ll be given personal support in your studies – we’re a friendly team of academics who are committed to helping you achieve your goals.

We give you the opportunity to work with regional and national businesses. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.

This course has been designed to prepare you for a number of marketing and business-related roles, such as:

• Sales Campaign Manager
• Social Media Marketing Manager
• Data Analyst
• Marketing Executive
• Marketing Analyst
• Management Analyst
• Social Media Content Creator
• SEO Consultant
• Marketing Executive
• Merchandiser
• Media Editor.

This course is taught at our Bath Spa University London campus. You'll have digital access to services such as:

• ASk (Academic Skills)
• Specialist subject resources and subject librarian
• Virtual Learning Environment
• LinkedIn Learning
• English Language Unit
• Careers and Employability
• Student Wellbeing Services

Our libraries offer a wide range of business materials that you can access online. You can also access a wealth of material available via electronic sources. These include Business Source Complete, Mintel, Newsbank and an increasing range of e-books.