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Business and Management (Marketing) (London)

BA (Hons)

Undergraduate degree - single honours

    BA (Hons) Business and Management (Marketing)
    Bath Business School
    Campus or location
    Bath Spa University London
    Course length
    Three years full-time.

    Entry requirements

    We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email with your specific details.

    A London-based Business and Management course with a marketing specialism.

    • Gain broad business and management skills alongside specific marketing knowledge that sets you up for a career in the marketing business.
    • Learn about consumer behaviour, how to create a compelling marketing plan, and how to launch products and services in international markets.
    • Develop a toolkit of practical skills that you can apply to marketing and business challenges on a local and international level.

    Applications for this course will open later this year for a September 2024 start.

    Want to study business while also delving deeper into marketing? Our Business and Management (Marketing) degree provides a grounding in the theory and practice of modern marketing and will support you to develop specialist marketing skills alongside a general business degree.

    Learn about the impact of marketing on society and the natural environment and how to develop attention-grabbing ideas to offer creative marketing solutions to current business and societal challenges.

    You'll explore the strategies behind some of the best marketing campaigns and develop a toolkit and practical skills that you can apply to marketing and business challenges on a local and international level.

    Marketing is an important function across many types of business and you can mix and match your optional modules to discover where your passion lies. You can choose to learn about entrepreneurship and freelancing, destination management or events management.

    Along the way, you’ll develop the core skills you need to excel in all kinds of businesses – with a specialism in marketing – and start to build a clear picture of exactly where those skills could take you.

    Study at Bath Spa University London

    London is home to the head offices of some of the world’s biggest brands, design and marketing agencies and advertising companies. Based at our Bath Spa University London campus, you'll be able to capitalise on links with our local area, with its thriving marketing, communications, digital and social media brands. 

    You'll also experience London's rich cultural diversity, historic landmarks, and lively city life, providing a unique backdrop to your academic journey. At BSUL, we value diversity and inclusion, and you'll be part of a vibrant community of students from various backgrounds and cultures.

    Take the first step towards achieving your business aspirations: join our course and benefit from the support of our dedicated and experienced staff. 

    Learn more about Bath Spa University London.

    What you'll learn


    You'll be supported by our staff and have access to industry speakers from a variety of backgrounds, representing leading global brands as well as inspiring start-ups and social enterprises.

    We aim to give you the skills to apply your knowledge in a wide range of situations in any sector. You'll have excellent individual support, with the option to explore a business of your choice, allowing your studies to be tailored to your own interests. You'll also work in a group setting on projects with real-life companies; these could range from solving key issues to devising bold marketing campaigns.

    You'll develop specialist marketing skills from broad based marketing principles. You'll learn the fundamentals of marketing in theory and in practice from a national to international perspective. This could mean learning how to create a social media marketing campaign or how to market a brand internationally.

    You'll graduate with the ability to work in different businesses: agency environments, the private or public sector, charities or possibly your own business. You can also bring in modules from areas outside the marketing pathway if you want to explore issues around a particular theme, such as sustainability or global affairs.

    Course structure

    Year one
    Gain a broad understanding of today’s business environment – from the context in which organisations operate through to trends in economic thinking and the importance of data in business. Modules will cover topics such as the business environment, economics and globalisation, and managing data.

    Year two
    Focus on the inner workings of businesses. Use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. 

    Year three
    Develop and explore your business learning and focus on the role of international marketing management. Undertake an in-depth business research project in marketing. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability, organisational strategy, new trends in management, creating and hosting festivals and events, and strategic human resource management.

    How will I be assessed?

    You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, projects, group work, exams, essays, videos and business reports.

    How will I be taught?

    We offer variety in the way we teach: sometimes we’ll set you problems so that you can find the answers for yourself; sometimes we’ll lecture. Most modules use a mix of lectures and seminars. There's a good blend of online activities using our Virtual Learning Environment.

    You’ll be given personal support in your studies – we’re a friendly team of academics who are committed to helping you achieve your goals.


    Business community projects

    We give you the opportunity to work with regional and national businesses. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.


    This course has been designed to prepare you for a number of marketing and business-related roles, such as:

    • Sales Campaign Manager
    • Social Media Marketing Manager
    • Data Analyst
    • Marketing Executive
    • Marketing Analyst
    • Management Analyst
    • Social Media Content Creator
    • SEO Consultant
    • Marketing Executive
    • Merchandiser
    • Media Editor.

    Facilities and resources


    Our libraries offer a wide range of business materials that you can access online. You can also access a wealth of material available via electronic sources. These include Business Source Complete, Mintel, Newsbank and an increasing range of e-books.


    2024 entry
    Student Annual tuition fee
    UK full time £9,250

    Interested in applying?

    What we look for in potential students

    We’re looking for individuals who are enterprising and creative. You’ll need to have drive, motivation and the get-up-and-go to achieve in a challenging environment.

    Suitably qualified applicants can apply for the places in either Year 1 or Year 3 of this degree course.

    Typical offers

    Depending on your qualifications and experience, you can apply for entry to relevant level of the course. 

    We accept a wide range of qualifications for entry to our undergraduate programmes:

    Year one

    • If you have studied A Levels, we would be looking for grades CDD in any subjects. Or;
    • Grades MMP from a BTEC Extended Diploma
    • Equivalent international qualifications are welcomed for consideration.
    • If your qualifications fall just short of these requirements, you can support your application with evidence of appropriate skills and knowledge acquired through a minimum of three years post-school professional work experience. Accompanying your application, you must write an essay of 500 words setting out the following:
      • A summary of your work experience.
      • A consideration on how that experience has advanced your skills and knowledge.
      • A summary of how that experience relates to the course of study applied for.

    Year two

    • 120 Higher Education credits in relevant subjects
    • A Certificate of Higher Education (CertHE) in a relevant subject area
    • A Higher National Certificate (HNC) or equivalent in a relevant subject area.

    Year three

    • 240 Higher Education credits in relevant subjects
    • A Diploma of Higher Education (DipHE) in a relevant subject area
    • A Higher National Diploma (HND) or equivalent in a relevant subject area
    • A Foundation Degree in a relevant subject area.

    Course enquiries

    For further information about the programme or entry requirements, please email us at

    See our Accreditation of Prior Learning (APL) page to learn more.

    English language requirements

    If English is not your first language, we will need to see evidence of your proficiency in the English language.

    Generally, we are looking for a score equivalent to IELTS 6.0, with 5.5 in each of the four components of Reading, Writing, Listening and Speaking. We accept a range of qualifications including:

    • IELTS
    • TOEFL iBT with a minimum score of 72
    • Pearson PTE with a minimum score of 51
    • Duolingo with a minimum score of 95
    • Academic qualifications taught in English can also be accepted, such as GCSE English Language with a minimum grade C/4.
    Other admissions requirements

    In addition to the academic requirements, your personal statement should set out your keen interest in the subject and why you wish to pursue the course. Applicants should also describe why they have chosen Bath Spa University in London.

    You may be asked to discuss your application further through an informal interview. 

    Right to study in the UK

    All students studying at Bath Spa University London are required to have the Right to Study in the UK. Assessment of your Right to Study in the UK, and therefore your eligibility to study at BSU London, will be undertaken as part of your application to study at the University.

    How do I apply?

    Please contact for details on how to apply. 

    Course leader: Priya Thapa

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