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Anca Baker – Bath Spa University

Personal statement

Anca's research bridges the gap between Management and Psychology and she is currently conducting research into cognitive bias and cognitive management. 

Her previous work and research have directly contributed to her ever growing passion for this topic, which explores the ways in which both positive and negative cognitive bias can lead to sub-optimal decision making. This is particularly an issue when faced with making decisions about new technology adoption projects.

Anca joined Bath Spa University as Associate Lecturer in October 2017 having previously conducted research and worked as a Seminar Leader for Business Economics at University of Bath.

She is currently a Business and Management Senior Lecturer teaching on the Level 4 Managing Data, and Module Leader for the Level 6 Cross-Cultural Management in International Business and Level 7 Governance, Ethics and Risk Management modules, and has previously taught on a range of modules within the Business School.

Anca is enthusiastic about the topics she teaches, and is a communicative lecturer who strives to create a trusting and open environment in her classrooms. She takes every opportunity to link theory to practical examples and case studies, to ensure her students can truly connect to the topics discussed. 

Academic qualifications

  • Interdisciplinary PhD (in progress) - Bath Spa University
  • MSc, Economics and Policy of Energy and the Environment - UCL
  • BSc (Joint Hons.), Economics with International Relations - Oxford Brookes University

Professional memberships

  • Graduate member - The Energy Institute
  • Fellow of the Higher Education Academy (FHEA)

Areas of expertise

  • Business economics
  • Cognitive management
  • Environmental economics
  • People management
  • Research methods

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