Jake Hobbs is a Lecturer in Creative Computing. Before joining Bath Spa, Jake worked at WONKY films, heading up the output of digital content. During this time Jake worked on projects for clients including BBC, UNICEF and RNLI.
Jake completed a professional doctorate with the Centre for Digital Entertainment at Bournemouth University. His research focused on audience engagement and monetisation of creative content in digital environments. His work has been published and presented internationally at conferences and in journals.
In a continuation from this doctoral research, Jake’s research interests centre on audience engagement in evolving digital environments and what this means for creativity, culture and the economy, which includes, but is not limited to:
- New technologies and what they do to enhance engagement through creative output
- Use of technology to enhance student learning experience
- The impact of digital environments on engagement and subsequent engagement behaviours (for example, willingness to pay)
- Opportunities and limitations of digital tools and platforms for creative SMEs
- ProfD Digital Media, Bournemouth University
- PGCHE, Bath Spa University
- BA Animation and Interactive Media, University of Gloucestershire.
- Fellow of the Higher Education Academy (FHEA)
- CodeLab I
- CodeLab II
- Creative Incubator
- Experience Design
- Web Games
Areas of expertise
- Audience engagement
- Experience design (UX/UI)
- Web design and development
- Animation production
Research and academic outputs
Hobbs, J (2016) 'Engagement and willingness to pay for short form animation content online.' The International Journal of Design Management and Professional Practice, 10 (2). pp. 19-40. ISSN 2325-162X
Hobbs, J, Grigore, G and Molesworth, M (2016) 'Success in the management of crowdfunding projects in the creative industries.' Internet Research, 26 (1). pp. 146-166. ISSN 1066-2243
Audience engagement and monetisation of creative content in digital environments: a creative SME perspective
Hobbs, J (2015) Audience engagement and monetisation of creative content in digital environments: a creative SME perspective. Other thesis, Bournemouth University.