- Options: MA Arts Management, PG Dip Arts Management, PG Cert Arts Management
- Bath Business School
- Campus or location
- Newton Park
- Course length
- MA full-time (three trimesters - one calendar year). MA part-time (six trimesters). PG Dip full-time two trimesters. PG Dip part-time (four trimesters). PG Cert full-time (one trimester).
Entry requirements for our postgraduate courses vary. We are generally looking for a good honours degree or equivalent.
Some courses also require an interview or the submission of a portfolio of work.
Please contact our admissions team for more information: email@example.com.
Experience and understand the creative economy, cultural policy and current best practice in professional arts management.
- Develop professional networks with help from sector practitioners and academic experts.
- Boost your employability with work-based experience in arts and cultural organisations.
- Gain an understanding of arts and cultural management in an international context.
Due to Covid-19, we have made changes to teaching and learning for the 2020-21 academic year.
Please see the 2020 Postgraduate Programme Changes page for information about specific changes to this course.
Please note the changes are for the 2020-21 academic year only.
The 'Programme Document' beneath the main image on this course page shows you the programme specification as normally delivered.
This flexible course adapts to the ever changing world of culture and the arts. It will expand your theoretical understanding and professional knowledge of arts and cultural management, through hands-on experience and work-based learning.
We’ll give you the unique opportunity to engage with an extensive range of regional, national and international arts and cultural organisations. These cover the full range of the creative industries including dance, theatre, music, digital creativity, fine art, fashion and heritage.
You’ll graduate as a responsive, resilient, flexible and imaginative practitioner, equally comfortable in a variety of settings, adept at working in partnership with a wide range of organisations.
"I was supported through both of my degrees to the most excellent standard, and was offered really wonderful opportunities."Charlotte Kippax, BA (Hons) History and Heritage and MA Arts Management
What you'll learn
Building on your own experience and background, you’ll expand your professional arts knowledge, management skills, entrepreneurial thinking and creative leadership skills.
Delivered in close collaboration with leading arts organisations, we’ll provide you with the theoretical framework, appropriate skills and practical experience to meet the challenges of working in your chosen field.
You’ll cover theory, critical thinking and skills development as well as gaining practical experience. You’ll analyse debates in and around culture and the arts, and apply them to contemporary practice, structures, funding and participation.
Our Arts Management course includes or offers the following modules. Please check the programme document (below the main image on this page) for more information on which modules are core, required or optional.
- Arts Management in the 21st Century
- Managing Arts and Cultural Events
- Marketing Communications
- Extended Placement Project
- Marketing Management
- Managing People
- Advanced Academic and Business Skills
- International Business Environment
- International Business Practice
- Creative Enterprise: A New Business Venture
- Governance, Ethics and Risk Management
- Digital Marketing
- Fashion Marketing.
How will I be assessed?
You'll be assessed by a variety of methods that may include some or all of the following across the various modules on the course:
- Reports on work-based assignments
- Research project reports
- Reflective learning and work-experience journals
- Proposal papers for projects, funding or events, business plans, or strategy documents
- Project progress reports
- Project evaluations
How will I be taught?
We combine academic study with professional work experience. You’ll learn through a variety of activities including lectures, seminars, workshops, tutorials, online activity and discussion, work-based learning, and research projects.
Staff on this course offer you access to a wide range of academic and practical expertise in arts and cultural management. You’ll benefit from one-to-one tutorials, workshops, peer-support and shared learning. We work with you to ensure that what you learn on the course develops into effective practice in the workplace.
As well as researching and reflecting on current policy and debate in arts and cultural management today, you'll also be introduced to people who are dealing with the reality of how these play out in arts organisations in practice. You'll benefit from being taught by a range of professional practitioners from across the arts and cultural sectors. They deliver lectures and workshops, mentor you on work experience and research projects, and become part of your own developing professional networks.
Gain experience in the sector
At the heart of this course is work-based experience and embedded networking opportunities. You'll have opportunities to assess current practice and to research the wider theoretical and academic contexts of arts and cultural management today.
Prepare for a career in arts management
Culture, the arts and the creative industries are estimated to be worth over £81 billion to the UK economy.
Careers in arts management are varied and cover every cultural and artistic area. They include roles in:
- Events and venue management
- Programming events and seasons
- Audience development
- Community engagement and social inclusion
- Education and learning
- Managing artists and performers.
"I was able to balance the course well with working full time, and the two even complemented each other. The subject content was really fascinating, particularly the chance to meet representatives from the Arts sector."Charlotte Kippax, Arts Management graduate
Facilities and resources
Where the subject is taught
The majority of module workshops, seminars and tutorials are held at our Newton Park campus.
Please note: Students from the EU, EEA and Switzerland are no longer eligible for the UK (Home) fee status. Please refer to the international student rate.
UK students full time
|2022/23 entry||Published Jan 2022|
|2023/24 entry||Published Jan 2023|
UK students part time
Fees shown below are for part time study over two years, although some courses may be available over longer periods.
|Year 2||Published Jan 2022|
|Year 1||Published Jan 2022|
|Year 2||Published Jan 2023|
|Year 1||Published Jan 2023|
|Year 2||Published Jan 2024|
International students full time
|2022/23 entry||Published Jan 2022|
|2023/24 entry||Published Jan 2023|
Interested in applying?
What we look for in potential students
We’re looking for enthusiastic, intelligent, hard-working individuals who have a thirst for knowledge and skills.
You will normally have a good undergraduate degree in any academic subject. You may be considered without an undergraduate degree, if you can demonstrate considerable relevant experience. You may be asked to attend an interview.
If English is not your first language, you'll need to provide evidence of proficiency in the English language. The Admissions Team assesses applications individually, but for postgraduate courses we're looking for an IELTS score of between 6.0-7.0 with a minimum of 5.5 in each component (Writing, Listening, Reading and Speaking).
Want to apply for this year?
Many of our postgraduate courses have a limited number of student spaces. To avoid the disappointment of the course being full, we recommend that you apply now.
Late applications (generally those made after 31 July) will only be considered if places remain on the course.
Need more information or still have questions? Contact us to discuss your situation.