Marketing and Entrepreneurship
Short course
Bring your ideas to life with our digital marketing and entrepreneurship fundamentals programme.
- Connect with like-minded people in a supportive collaborative environment to grow your ideas.
- Discover the steps you need to take to transform your idea into reality.
- Create a portfolio of your creative journey which you can use for your personal reference or next steps.
During this 12-week practical course, you’ll have the opportunity to explore the fundamentals of digital marketing and entrepreneurship in innovative ways. Starting with your own ideas and goals, you’ll embark on a collaborative journey that covers key entrepreneurial concepts such as getting started, building a brand, and creating a business plan.
You’ll also dive into digital marketing essentials, including social media and audience engagement including developing creative assets. Our workshops combine essential knowledge with hands on activities, giving you the chance to apply what you learn and create a portfolio of work.
This course includes space for you to relax, build confidence, and connect with others. It’s designed to foster a supportive environment where you can recharge, share experiences, and grow your network in an informal setting.
Overview
During your 12-week journey you’ll gain a foundational knowledge in entrepreneurship and digital marketing. Delivered in a dynamic workshop format, you’ll have the opportunity to connect with your fellow learners, discover practical steps to transform ideas, and build a portfolio that documents your creative journey.
You’ll cover key topic areas such as:
- Unlocking your future
- Design thinking
- Audience discovery
- Business strategy
- Social media
- Digital marketing
- Branding
- Artificial intelligence
- Wellbeing-led employability
Armed Forces Covenant Fund Trust
This course is funded by the Armed Forces Covenant Fund Trust’s (AFCFT) AF3 Supporting Partners programme.
AFCFT are a charitable organisation that supports the Armed Forces Covenant by delivering funding programmes that create real change to Armed Forces communities across the UK.
Find out more about how Bath Spa University works and the standards to which we hold ourselves:
No prior knowledge or experience is required to join this course. Bring your curiosity and enthusiasm. If you’re excited about learning and ready to take your ideas further, you’re in the right place.
This course is for partners of serving UK military personnel. Learners are required to be 18+ and must be able to provide evidence of their partner status.
Childcare options are available for children under four. Please get in touch for more information: shortcourses@bathspa.ac.uk
Access to a laptop or tablet would be beneficial but not a requirement of the programme.
This course is fully funded by the Armed Forces Covenant Fund Trust’s AF3 Supporting Partners programme and is free for partners of serving UK military personnel.
This course takes place at Corsham Court, exact location to be confirmed.
The next course starts:
- Tuesday 14 April for 12 weeks, Tuesdays 10am -2pm. You'll have a week break for half term.
Please complete our Expression of Interest form.
Please note that places for this course are limited and should demand exceed places available, places will be offered on a first come first served basis. A waiting list will be operated.
Contact us
If you have any queries, please contact shortcourses@bathspa.ac.uk .
