Business and Management (Economics)

Economics is about choice and the impact of our choices on each other. When you study economics you gain a toolkit of skills, approaches and ways of thinking that you can apply to a wide range of problems.

The Economics pathway of this Business and Management degree will enable you to address global challenges and local opportunities by applying economics to policy problems - focusing on issues such as climate change, sustainability, wellbeing and obesity, inequality and unemployment.

Year one
The first year ensures you have a broad and grounded knowledge of business today, giving you a platform to develop specialised knowledge as you progress through the course.

You'll explore how organisations work, how they are managed and how they interact with the business environment. You'll gain an understanding of the fundamental principles of economics, including microeconomics and macroeconomics. You'll also develop management skills in gathering and assessing information and data, in making and communicating decisions and in evaluating their effect.

Year two
In year two, you'll specialise in economics as well as learning about the functions of a business and how these interrelate. You’ll start to form opinions about how businesses manage the challenges they encounter on a daily basis. You will learn to apply economic reasoning to the study of relevant problems and policies in economics. You will demonstrate an understanding of the graphical and statistical representation of economic ideas using the appropriate techniques. You will have the opportunity to work on projects using business techniques to solve problems, while starting to develop your employability skills before seeking a work placement.

At the end of the second year you have the option to choose either a ten-month placement or a shorter ten week placement in a business. This is an invaluable chance to apply your newly gained economics knowledge and business skills in the real world, making you even more attractive to employers.

Year three
In your final year, you'll practice, develop, challenge and explore all your business learning, and examine management as an integrating activity.

In your economics-related dissertation you'll explore in depth a topic that especially interests you - be it sustainability, real estate, wellbeing or the economic implications of current affairs - exhibiting an appropriate depth of analysis. You’ll also have the opportunity to work individually or with colleagues to develop and set up a business.

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.

We offer variety in the way we teach: sometimes we will set you problems so you can find the answers for yourself, sometimes we will lecture. Most modules use a mix of lectures and small group seminars. There is a good blend of online activities using our Virtual Learning Environment, Minerva. We invite business leaders in to talk about their experience and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self directed learner.

You’ll be given personal support in your study – we are a friendly team of academics who are committed to helping students achieve their goals.

• The Business Environment
• Organisational Behaviour and Management
• Economics and Globalisation
• Managing Data
• Design Thinking for Enterprise
• Professional Practice

• Creativity for Business
• Innovation Management
• The Marketing Business
• Human Resource Management
• Financial Accounting
• Operations and Project Management
• Destination Management
• International Business
• Entrepreneurship
• Festival and Events Management
• Law for Business Enterprise
• Fashion Marketing and Management
• Work Placement
• Professional Placement Year
• Teaching English to Speakers of Other Languages

• Business and Management Project
• International Marketing
• Management Accounting
• Strategic Human Resource Management
• Enterprise: Creating your Business
• Organisational Strategy
• Managing Sustainability
• New Trends in Management
• Cross Cultural Management in International Business
• Business Placement
• Tourism: Contemporary Issues
• Creating and Hosting Festivals and Events
• Exploring Law in Business
• Business and Academic Skills
• Fashion Marketing Visualisation
• Successful Freelancing
• Leadership and Management

You’ll have the opportunity to study in a wide range of locations around the world. Our students have completed Erasmus+ and Exchange programmes in a variety of countries including Holland, Belgium and China.

We give you the opportunity to work with regional and national businesses. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.

Depending on your pathway and the modules you study, you can gain accreditation from professional bodies and get exemption from professional exams.

BA (Hons) Business and Management (all pathways)

• Chartered Institute of Marketing (CIM) (Last confirmed: 2019)

The CIM is the world’s leading professional marketing body with over 28,000 members worldwide, and a Royal Charter. Our BA (Hons) Business and Management students can gain exemption from the marketing module of the CIM Level 4 Professional Certificate in Marketing.

• Chartered Institute of Management Accountants (CIMA) (Last confirmed: 2019, Renewal date: 2022) 

The Chartered Institute of Management Accountants (CIMA), founded in 1919, is the world’s leading and largest professional body of management accountants. Bath Business School have secured professional body recognition of the BA (Hons) Business and Management which provides graduates with exemptions from the following:

CIMA Certificate in Business Accounting: 

CIMA Operational Level: 

- Organisational Management 

• Chartered Institute of Management Accountants (CIMA)/SAGE (Last confirmed: 2019)

Bath Business School has partnered with CIMA / SAGE who produce the UK's market leading accounting software, to offer an excellent grounding in computerised accounting. The qualification offers benchmarked skills that aim to enhance employability and business acumen.

Students who take the core Level 4 Managing Data module to have the option of taking the online test to achieve the CIMA accredited SAGE foundation certificate.  

BA (Hons) Business and Management (Festivals and Events) and BA (Hons) Business and Management (Tourism Management)

• Institute of Hospitality (IoH) (Last confirmed: 2019, Renewal date: 2022)

The IoH is an international hospitality professional membership body for managers and aspiring managers who work and study in the hospitality, leisure and tourism industries. Established in 1938, the IoH helps more than 10,000 hospitality professionals in 100 countries grow their knowledge, professional profile and expertise by offering a wide range of high quality membership services.

Graduates are eligible to apply for the Associate (AIH) grade of membership, and following an assessment may also meet requirements for the member (MIH) grade.

• Chartered Association of Business Schools (CABS) (Last confirmed: 2019)

CABS holds a Royal Charter, and is the voice of the UK’s business and management education sector. CABS supports members to maintain world-class standards of teaching and research, and helps shape policy and create opportunities through dialogue with business and government.

Bath Business School is a member of CABS, and the Dean of Bath Business School, Professor Georgina Andrews, is the Vice-Chair of the CABS Learning, Teaching and Student Experience Committee.

In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships.

Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. Students have also gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.

Recent Business and Management graduates have gone into the following roles: Sales Campaign Manager, Social Media Marketing Manager, Stock Purchaser, Financial Planner, Product Development Advisor, Supply Analyst, Data Analyst, Marketing Executive, Strategist, Operations Manager, Marketing Analyst, Management Analyst, Social Media Content Creator, SEO Consultant, Marketing Executive, Merchandiser, Specialist Recruitment Consultant, Retail Systems Manager, Client Services Manager, Media Editor, Human Resources Officer and Catering and Events Manager.

You'll have access to excellent facilities on Newton Park campus. These include:

• Commons building
• Newton Park library
• Business Lab
• Writing and Learning Centre
• Specialist resources and subject librarian
• Our Virtual Learning Environment
• Free access to software, creative, design and business skills courses via LinkedIn Learning
• English Language Unit.

Our libraries offer a wide range of business materials. There's also a wealth of material available via electronic sources. These include Business Source Complete, Mintel, Newsbank and an increasing range of e-books. This online material can be accessed on and off campus enabling you to work at times that suit you.