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Fashion Marketing and Management

BA (Hons)

Undergraduate degree - single honours

BA (Hons) Fashion Marketing and Management
Bath Business School
Campus or location
Newton Park
Course length
Three years full time, or four years full time with professional placement year.
UCAS codes
Institution Code: B20
Course Code: HH12 or HH13
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email with your specific details.

A distinctive fashion marketing degree with an emphasis on core business skills and digital creativity.

  • Learn core fashion industry insights and benefit from our links with industry.
  • Develop theoretical and practical business knowledge while enhancing your creative and digital skills.
  • Gain professional recognition through opportunities for further accreditation from the Chartered Institute of Marketing.

Combine your creativity and enthusiasm for fashion with core business and management skills on this Fashion Marketing and Management course.

Our focus is to develop your academic, practical, and aesthetic skills, in preparation for a marketing or business career within the fashion industry.

In addition, you'll have the opportunity to grow as a creative thinker, and develop your skillset and understanding of the wider global environment that supports the digital expansion of brands today.

Open Days

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What you'll learn


You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.

We encourage you to use your creative flair to explore solutions and create outputs that will contribute to your personalised portfolio. Our aim is to ensure that you're ready for employment in the ever-changing fashion industry. You'll graduate with a firm grasp of the business of fashion, a professional skillset, and a solid understanding of the digital landscape. 

This is a collaborative Business course, with fashion and media insights. Links with Creative Media and Creative Computing students enable you to explore ideas and develop skills that are relevant to the current digital industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

Course structure

Year one
You'll be introduced to the broader business and cultural environments that link and inform the fashion industry. You'll start to develop your digital skillset and understanding, and explore how fashion brands communicate.

Year two
To accompany the core fashion modules, you'll have the opportunity to choose three modules that support your own career goals, allowing you to focus on media creation, business management, fashion in context, or a mix of all three.

In the second semester, you'll have the opportunity to connect with and explore the brand of your choice, giving you an insight into how a business functions, and allowing you to develop your understanding of an employer's needs.

Year three
Your final year allows you to focus on projects that support exploration and development relating to the sector of the fashion industry that you'd most like to work in.

How will I be assessed?

You'll be assessed through a variety of projects, exams, presentations, and reflective pieces.

How will I be taught?

You'll be taught through weekly lectures, seminars, and workshops. Group projects, independent research, open discussion, guided readings, guest speakers, live projects, and individual submissions will enhance your learning.

To find out more about how we teach and how you'll learn, please read our Learning and Teaching Delivery Statement.

Course modules

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document for more information.

Year 1 (Level 4) modules
  • History and Context: Introduction to Visual and Material Culture
  • The Business Environment
  • Managing Data
  • Digital Citizenship
  • Organisational Behaviour and Management
  • Brand Communication
Year 2 (Level 5) modules
  • Fashion Design: Contemporary Issues and Practice
  • Operations and Project Management
  • International Business
  • Global Media
  • Everyday Media Making
  • Promotional Media
  • Fashion Marketing and Management
  • Fashion in Practice
  • Law for Business Enterprise
  • Entrepreneurship
  • Influencers and contemporary celebrity
  • Professional Placement Year
Year 3 (Level 6) modules
  • Successful Freelancing
  • Fashion Marketing and Visualisation
  • Fashion Marketing and Management Project
  • Creating and Hosting Festivals and Events
  • Managing Sustainability
  • Digital Innovation and Enterprise
  • Visual and Material Culture: Final Study
  • Organisational Strategy
  • Sustainable Fashion
  • Feminist Activism
  • Immersive Media
  • Exhibitions and Public Audiences


Study abroad

As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.


Guidelines permitting, you'll have the opportunity to undertake visits to the following locations:

  • Bath Fashion Museum
  • London (day trips).

Please note: additional costs may apply for these visits.

Professional accreditation

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.


Our aim is to prepare you for a range of careers in fields such as (but not limited to):

  • Fashion marketing
  • Fashion distribution
  • Fashion buying
  • Fashion promotion
  • Digital marketing
  • Fashion media
  • Fashion retail
  • Operations management
  • Campaigns design.

You'll graduate with a range of valuable and highly transferable skills, and you'll be prepared for further study, if desired.

Global Citizenship

If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.

You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.

Adobe Creative Campus

Develop a wealth of indispensable digital skills that you can take into your future career. One of only three Adobe Creative Campuses in the UK, we provide all Bath Spa students with access to the full Adobe Creative Suite, giving you the tools to communicate creatively, whatever your course or chosen professional field.   

Professional placement year


This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.


Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources


Our libraries offer a range of specialist Business and Management subject resources. You'll also have access to thousands of business, technology, and creative courses via LinkedIn Learning. This online material can be accessed on and off campus.


2024 entry
Student Annual tuition fee
UK full time £9,250
UK part time £4,625
International full time £15,750

Professional Placement Year

During the placement year, the fee is reduced to 20% of the full time fee. This applies to UK and EU/International students.

  • UK: £1,850
  • International: £3,150

Interested in applying?

What we look for in potential students

You'll need to be dedicated, focused, and hard-working in order to succeed in the high-paced fashion environment.

For this reason, you'll need to demonstrate a “can do” attitude, and the understanding that fashion is a collaborative subject. Most of all, we're looking for a genuine enthusiasm for the fashion industry, and the will to succeed.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level – grades BBB-BCC preferred.
  • BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM) accepted in any subject.
  • T Levels – grade Merit preferred.
  • International Baccalaureate – a minimum of 32 points are required.
  • Access to HE courses – typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher).

If you don’t meet the entry requirements above, we may be able to accept your prior learning or experience from outside of formal education. See our Accreditation of Prior Learning (APL) page to learn more.

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page. Need more guidance? Head to our how to apply pages.

Get ahead

You’ll already be actively interested in business, through activities such as reading business news online, and relevant specialist online journals.

Course leader: Mark Cox

Three year course
With placement year

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