Fashion Marketing and Management

This Fashion Marketing and Management degree is designed to help you build a professional portfolio that reflects your strengths and interests.

You’ll graduate with a deep understanding of the business of fashion, the confidence to make informed strategic decisions, and the digital and creative skillset needed to succeed in a fast-paced, global industry.

You'll benefit from studying within the Business School and having close links with the School of Design and the School of Art, Film and Media. This interdisciplinary course reflects the collaborative nature of the fashion industry.

You'll benefit from diverse perspectives and practical experience that prepare you for a wide range of careers—from marketing and brand management to content creation, trend analysis, and entrepreneurship.

By working with different people across different disciplines, you'll get a unique insight into the reality of the fashion industry itself and leave fully equipped for a future career in the industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

Year one
In your first year, you’ll develop a strong foundation in the key areas of fashion marketing and management. You’ll explore how the fashion industry connects with wider cultural and business environments, and start to understand how brands communicate and grow.

Through practical, creative, and digital work, you’ll begin building the skills needed to thrive in the industry—from branding and marketing to data management and design thinking.

Year two

In your second year, you’ll dive deeper into the core areas of fashion marketing and management, building on the knowledge and skills developed in Year One.

You’ll explore key topic areas such as fashion buying and retail strategy, gaining insight into how fashion products are sourced, sold, and promoted. You’ll also develop your digital marketing skills and learn how brands connect with audiences in an increasingly online world.

You'll examine the psychology behind consumer behaviour to understand what influences purchasing decisions—and how fashion brands respond. In addition, you'll explore contemporary issues shaping the future of the industry, from sustainability to innovation and cultural change.

Year three

Your final year is all about getting career-ready. You’ll refine your skills, deepen your industry knowledge, and develop a professional portfolio that highlights your strengths and ambitions. You’ll explore important topic areas such as digital technologies in fashion and sustainable fashion, gaining a future-focused perspective on how the industry is evolving.

A key part of this year is the Fashion Marketing and Management Project—an in-depth research project where you’ll investigate a topic of your choice. This is your opportunity to showcase your expertise, creativity, and independent thinking, and produce work that reflects your personal interests and career goals.

At Bath Spa, we pride ourselves on authentic assessments that reflect the realities of the industry.

Our assessments are designed to reflect the real-world challenges of the fashion industry. You’ll work on a variety of creative and professional tasks—such as marketing reports, presentations, short films, and events.

You’ll also develop your academic and critical thinking through essays and reflective writing, and take part in both individual and group projects. In some cases, you may complete time-constrained assessments to help prepare you for fast-paced industry environments.

You’ll learn through a mix of weekly lectures, seminars, and hands-on workshops designed to bring fashion marketing and management to life.

Your learning experience will be enriched through group projects, live briefs, and independent research, as well as open discussions and guided readings.

You’ll also benefit from guest speakers and industry-led sessions that connect your studies to real-world practice. Whether you're working independently or collaborating with others, each activity is designed to help you build confidence, creativity, and practical skills for your future career.

To find out more about how we teach and how you'll learn, please read our information on Your Learning and Teaching at BSU.

As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.

You'll have the opportunity to go on a variety of trips, giving you valuable insight into how the industry operates behind the scenes. These may include:

• visits to museums
• factory tours
• visiting design studios and head offices
• visiting major fashion centres.

Please note: additional costs may apply for these visits.

As part of your studies, you’ll have the opportunity to work towards an additional professional qualification from the Chartered Institute of Marketing (CIM)—one of the world’s leading marketing bodies.

This optional accreditation is a great way to enhance your CV, deepen your industry knowledge, and stand out to future employers.

This degree is designed to prepare you for a wide range of exciting careers in the fashion industry and beyond. You'll graduate with the creative, strategic, and digital skills needed to thrive in today’s fast-moving marketing landscape. 

Our aim is to prepare you for a range of careers in fields such as (but not limited to):

• Fashion marketing
• Fashion buying
• Brand management
• Digital marketing
• Events management
• Visual merchandising
• Retail management
• Public relations
• E-commerce
• Social media marketing.

You’ll also leave with a portfolio of transferable skills—ready for employment, entrepreneurship, or further study in areas such as marketing, business, fashion communication, or sustainability.

If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.

You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.

The Professional Placement Year (PPY) provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Before your PPY, you'll work to identify roles of interest and secure a placement. The Placements Team will support through timetabled sessions and 1:1 appointments.

As well as completing a minimum of 900 placement hours, you will complete two assessments demonstrating your skill development, growth in professional behaviours and how the PPY has impacted your future career aspirations.

You'll have access to excellent facilities at Newton Park campus. These include:

• Well-stocked libraries
• Commons building
• Our Virtual Learning Environment, Ultra
• Writing and Learning Centre
• English Language Unit.

As a Fashion Marketing and Management student, you’ll have access to a wide range of tools and resources designed to support your creative and academic development.  Our libraries offer a range of specialist subject resources.

You'll also have access to thousands of business, technology, and creative courses via LinkedIn Learning. This online material can be accessed on and off campus.

You’ll also have full access to the Adobe Creative Suite, including Photoshop and InDesign, to help bring your ideas to life with industry-standard tools.

In addition, you’ll benefit from key industry databases such as WGSN (for trend forecasting) and The Business of Fashion, giving you real-time insight into the latest developments shaping the global fashion industry.