BA (Hons) Fashion Marketing and Management – Bath Spa University

Fashion Marketing and Management

BA (Hons)

Undergraduate degree - single honours

Key facts

BA (Hons) Fashion Marketing and Management
Bath Business School
Campus or location
Newton Park
Course length
Three years full time, or four years full time with professional placement year.
UCAS codes
Institution Code: B20
Course Code: HH12 or HH13
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email with your specific details.

A distinctive fashion marketing degree with an emphasis on core business skills and digital creativity.

  • Learn core fashion industry insights and benefit from our links with industry.
  • Develop theoretical and practical business knowledge while enhancing your creative and digital skills.
  • Gain professional recognition through opportunities for further accreditation from the Chartered Institute of Marketing.

Due to Covid-19, we have made some changes to teaching and learning for the 2020-21 academic year: we have blended high-quality virtual engagement with in-person teaching on campus when possible. Blended learning will continue to some extent in the 2021-22 academic year and we will continue to keep the situation under review in light of ongoing Government guidance. If you’re planning on joining us in September 2021 we will communicate with you about specific details of how your course is taught nearer the time.

Times Higher Education awards shortlist graphic


Combine your creativity and enthusiasm for fashion with core business and management skills on this Fashion Marketing and Management course.

Our focus is to develop your academic, practical, and aesthetic skills, in preparation for a marketing or business career within the fashion industry.

In addition, you'll have the opportunity to grow as a creative thinker, and develop your skillset and understanding of the wider global environment that supports the digital expansion of brands today.

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What you'll learn


You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.

We encourage you to use your creative flair to explore solutions and create outputs that will contribute to your personalised portfolio. Our aim is to ensure that you're ready for employment in the ever-changing fashion industry. You'll graduate with a firm grasp of the business of fashion, a professional skillset, and a solid understanding of the digital landscape. 

This is a collaborative Business course, with fashion and media insights. Links with Creative Media and Creative Computing students enable you to explore ideas and develop skills that are relevant to the current digital industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

Course structure

Year one
You'll be introduced to the broader business and cultural environments that link and inform the fashion industry. You'll start to develop your digital skillset and understanding, and explore how fashion brands communicate.

Year two
To accompany the core fashion modules, you'll have the opportunity to choose three modules that support your own career goals, allowing you to focus on media creation, business management, fashion in context, or a mix of all three.

In the second semester, you'll have the opportunity to connect with and explore the brand of your choice, giving you an insight into how a business functions, and allowing you to develop your understanding of an employer's needs.

Year three
Your final year allows you to focus on projects that support exploration and development relating to the sector of the fashion industry that you'd most like to work in.

How will I be assessed?

You'll be assessed through a variety of projects, exams, presentations, and reflective pieces.

How will I be taught?

You'll be taught through weekly lectures, seminars, and workshops. Group projects, independent research, open discussion, guided readings, guest speakers, live projects, and individual submissions will enhance your learning.

Course modules

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional modules chosen. Please check the course handbook or definitive programme document (below the main image on this page) for more information.

Year 1 (Level 4) modules

  • Introduction to Visual and Material Culture: Design
  • The Business Environment
  • Managing Data
  • Digital Citizenship
  • Organisational Behaviour and Management
  • Brand Communication

Year 2 (Level 5) modules

  • Fashion Design: Contemporary Issues and Practice
  • Operations and Project Management
  • International Business
  • Global Media
  • Everyday Media Making
  • Promotional Media
  • Fashion Marketing and Management
  • Fashion in Practice
  • Law for Business Enterprise
  • Entrepreneurship
  • Professional Placement Year

Year 3 (Level 6) modules

  • Successful Freelancing
  • Fashion Marketing and Visualisation
  • Fashion Marketing and Management Project
  • Managing Sustainability
  • Digital Innovation and Enterprise
  • Visual and Material Culture: Final Study
  • Organisational Strategy
  • Sustainable Fashion


Study abroad

You’ll have the opportunity to study in locations around the world. The University offers an extra-curricular three-year Global Citizenship Programme which runs alongside the degree for all three years of the undergraduate degree. The programme includes a scholarship to fund international study (for UK and EU students only).

Further study abroad opportunities are available from our International Office and the Erasmus programme.

Bath Business School students have completed Erasmus and exchange programmes in a variety of institutions, including Stockholm University, University of Boras, and Columbia University. We also have our own extensive network of international partners.


Guidelines permitting, you'll have the opportunity to undertake visits to the following locations:

  • Bath Fashion Museum
  • London (day trips).

Please note: additional costs may apply for these visits.

Professional accreditation

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.

BA (Hons) Business and Management (all pathways)

  • AQUIROS Prince2 ® Project Management (Last confirmed: 2017)

PRINCE2 (an acronym for Projects in Controlled Environments) is a process-based method for effective project management. Used extensively by the UK Government, PRINCE2 is also widely recognised and used in the private sector, both in the UK and internationally. 

People Cert has officially Accredited Bath Spa University on behalf of ACQUIROS, as an Accredited Training Organization (ATO) for delivery of the PRINCE2 ® Foundation Certifications . Students who take the Level 5 Operations and Project Management will have the option of taking the AQUIROS online test to achieve the Prince2® Foundation Certificate.

  • Chartered Institute of Marketing (CIM) (Last confirmed: 2016)

The CIM is the world’s leading professional marketing body with over 28,000 members worldwide, and a Royal Charter. Our BA (Hons) Business and Management students can gain exemption from the marketing module of the CIM Level 4 Professional Certificate in Marketing.

  • Chartered Institute of Management Accountants (CIMA) (Last confirmed: 2016, Renewal date: 2022) 

The Chartered Institute of Management Accountants (CIMA), founded in 1919, is the world’s leading and largest professional body of management accountants. Bath Business School have secured professional body recognition of the BA (Hons) Business and Management which provides graduates with exemptions from the following:

CIMA Certificate in Business Accounting: 

- BA1 Fundamentals of Business Economics
- BA2 Fundamentals of Management Accounting
- BA3 Fundamentals of Financial Accounting
- BA4 Fundamentals of Ethics, Corporate Governance and Business Law.

CIMA Operational Level: 

- E1 Organisational Management 

  • Chartered Institute of Management Accountants (CIMA)/SAGE (Last confirmed: 2016)

Bath Business School has partnered with CIMA / SAGE who produce the UK's market leading accounting software, to offer a new training qualification that will offer an excellent grounding in computerised accounting. The qualification will offer benchmarked skills that will enhance employability and put control into a business.

Students who take the core Level 4 Managing Data module to have the option of taking the online test to achieve the CIMA accredited SAGE foundation certificate.  

BA (Hons) Business and Management (Festivals and Events) and BA (Hons) Business and Management (Tourism Management)

  • Institute of Hospitality (IoH) (Last confirmed: 2017, Renewal date: 2022)

The IoH is an international hospitality professional membership body for managers and aspiring managers who work and study in the hospitality, leisure and tourism industries. Established in 1938, the IoH helps more than 10,000 hospitality professionals in 100 countries grow their knowledge, professional profile and expertise by offering a wide range of high quality membership services.

Graduates are eligible to apply for the Associate (AIH) grade of membership, and following an assessment may also meet requirements for the member (MIH) grade.

  • Chartered Association of Business Schools (CABS) (Last confirmed: 2017)

CABS holds a Royal Charter, and is the voice of the UK’s business and management education sector. CABS support members to maintain world-class standards of teaching and research, and help shape policy and create opportunities through dialogue with business and government.

Bath Business School are members of CABS, and the Dean of Bath Business School, Professor Georgina Andrews is the Vice Chair of CABS Learning, Teaching and Student Experience Committee.


Our aim is to prepare you for a range of careers in fields such as (but not limited to):

  • Fashion marketing
  • Fashion distribution
  • Fashion buying
  • Fashion promotion
  • Digital marketing
  • Fashion media
  • Fashion retail
  • Operations management
  • Campaigns design.

You'll graduate with a range of valuable and highly transferable skills, and you'll be prepared for further study, if desired.

Professional placement year


This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.


Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

You'll have access to excellent facilities at Newton Park and Sion Hill campuses. These include:


Our libraries offer a range of specialist Business and Management subject resources. You'll also have access to thousands of business, technology, and creative courses via LinkedIn Learning. This online material can be accessed on and off campus.


Please note: Students from the EU, EEA and Switzerland are no longer eligible for the UK (Home) fee status. Please refer to the international student rate.

UK students full time

2021/22 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2022
Year 3 Published Jan 2023

2022/23 Entry

Course fees
Year 1 Published Jan 2022
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

UK students part time

2021/22 Entry

Course fees
Year 1 £4,625
Year 2 Published Jan 2022
Year 3 Published Jan 2023

2022/23 Entry

Course fees
Year 1 Published Jan 2022
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

International students full time

2021/22 Entry

Course fees
Year 1 £13,910
Year 2 Published Jan 2022
Year 3 Published Jan 2023

2022/23 Entry

Course fees
Year 1 Published Jan 2022
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

All students full time - with professional placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.

Interested in applying?

What we look for in potential students

You'll need to be dedicated, focused, and hard-working in order to succeed in the high-paced fashion environment.

For this reason, you'll need to demonstrate a “can do” attitude, and the understanding that fashion is a collaborative subject. Most of all, we're looking for a genuine enthusiasm for the fashion industry, and the will to succeed.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below. All applicants will need to demonstrate in their personal statement their fascination with the fashion industry.

  • A Level - grades BCC-CCC preferred.
  • BTEC - Extended Diploma grades from Distinction, Merit, Merit (DMM) to Merit, Merit, Merit (MMM) accepted in any subject.
  • International Baccalaureate - a minimum of 27 points are required.
  • Access to HE courses - typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page. Need more guidance? Head to our how to apply pages.

Get ahead

You’ll already be actively interested in business, through activities such as reading business news online, and relevant specialist online journals.

Three year course
With placement year

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