Fashion Marketing and Management

You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.

We encourage you to use your creative flair to explore solutions and create outputs that will contribute to your personalised portfolio. Our aim is to ensure that you're ready for employment in the ever-changing fashion industry. You'll graduate with a firm grasp of the business of fashion, a professional skillset, and a solid understanding of the digital landscape. 

This is a collaborative Business course, with fashion and media insights. Links with Creative Media and Creative Computing students enable you to explore ideas and develop skills that are relevant to the current digital industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

Year one
You'll be introduced to the broader business and cultural environments that link and inform the fashion industry. You'll start to develop your digital skillset and understanding, and explore how fashion brands communicate.

Year two
To accompany the core fashion modules, you'll have the opportunity to choose three modules that support your own career goals, allowing you to focus on media creation, business management, fashion in context, or a mix of all three.

In the second semester, you'll have the opportunity to connect with and explore the brand of your choice, giving you an insight into how a business functions, and allowing you to develop your understanding of an employer's needs.

Year three
Your final year allows you to focus on projects that support exploration and development relating to the sector of the fashion industry that you'd most like to work in.

This course includes or offers the following modules. Please check the course handbook or definitive programme document for full details on which modules are core, required or optional:

• Introduction to Visual and Material Culture: Design
• The Business Environment
• Managing Data
• Digital Citizenship
• Organisational Behaviour and Management
• Brand Communication
• Fashion Design: Contemporary Issues and Practice
• Operations and Project Management
• International Business
• Global Media
• Everyday Media Making
• Promotional Media
• Fashion Marketing and Management
• Fashion in Practice
• Law for Business Enterprise
• Entrepreneurship
• Professional Placement Year
• Successful Freelancing
• Fashion Marketing and Visualisation
• Fashion Marketing and Management Project
• Creating & Hosting Festivals & Events
• Managing Sustainability
• Digital Innovation and Enterprise
• Visual and Material Culture: Final Study
• Organisational Strategy
• Sustainable Fashion

You'll be assessed through a variety of projects, exams, presentations, and reflective pieces.

You'll be taught through weekly lectures, seminars, and workshops. Group projects, independent research, open discussion, guided readings, guest speakers, live projects, and individual submissions will enhance your learning.

You’ll have the opportunity to study in locations around the world. The University offers an extra-curricular three-year Global Citizenship Programme which runs alongside the degree for all three years of the undergraduate degree. The programme includes a scholarship to fund international study (for UK and EU students only).

Further study abroad opportunities are available from our International Office and the Erasmus programme.

Bath Business School students have completed Erasmus and exchange programmes in a variety of institutions, including Stockholm University, University of Boras, and Columbia University. We also have our own extensive network of international partners.

Guidelines permitting, you'll have the opportunity to undertake visits to the following locations:

• Bath Fashion Museum
• London (day trips).

Please note: additional costs may apply for these visits.

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.

BA (Hons) Business and Management (all pathways)

• AQUIROS Prince2 ® Project Management (Last confirmed: 2017)

PRINCE2 (an acronym for Projects in Controlled Environments) is a process-based method for effective project management. Used extensively by the UK Government, PRINCE2 is also widely recognised and used in the private sector, both in the UK and internationally. 

People Cert has officially Accredited Bath Spa University on behalf of ACQUIROS, as an Accredited Training Organization (ATO) for delivery of the PRINCE2 ® Foundation Certifications . Students who take the Level 5 Operations and Project Management will have the option of taking the AQUIROS online test to achieve the Prince2® Foundation Certificate.

• Chartered Institute of Marketing (CIM) (Last confirmed: 2016)

The CIM is the world’s leading professional marketing body with over 28,000 members worldwide, and a Royal Charter. Our BA (Hons) Business and Management students can gain exemption from the marketing module of the CIM Level 4 Professional Certificate in Marketing.

• Chartered Institute of Management Accountants (CIMA) (Last confirmed: 2016, Renewal date: 2022) 

The Chartered Institute of Management Accountants (CIMA), founded in 1919, is the world’s leading and largest professional body of management accountants. Bath Business School have secured professional body recognition of the BA (Hons) Business and Management which provides graduates with exemptions from the following:

CIMA Certificate in Business Accounting: 

CIMA Operational Level: 

- E1 Organisational Management 

• Chartered Institute of Management Accountants (CIMA)/SAGE (Last confirmed: 2016)

Bath Business School has partnered with CIMA / SAGE who produce the UK's market leading accounting software, to offer a new training qualification that will offer an excellent grounding in computerised accounting. The qualification will offer benchmarked skills that will enhance employability and put control into a business.

Students who take the core Level 4 Managing Data module to have the option of taking the online test to achieve the CIMA accredited SAGE foundation certificate.  

BA (Hons) Business and Management (Festivals and Events) and BA (Hons) Business and Management (Tourism Management)

• Institute of Hospitality (IoH) (Last confirmed: 2017, Renewal date: 2022)

The IoH is an international hospitality professional membership body for managers and aspiring managers who work and study in the hospitality, leisure and tourism industries. Established in 1938, the IoH helps more than 10,000 hospitality professionals in 100 countries grow their knowledge, professional profile and expertise by offering a wide range of high quality membership services.

Graduates are eligible to apply for the Associate (AIH) grade of membership, and following an assessment may also meet requirements for the member (MIH) grade.

• Chartered Association of Business Schools (CABS) (Last confirmed: 2017)

CABS holds a Royal Charter, and is the voice of the UK’s business and management education sector. CABS support members to maintain world-class standards of teaching and research, and help shape policy and create opportunities through dialogue with business and government.

Bath Business School are members of CABS, and the Dean of Bath Business School, Professor Georgina Andrews is the Vice Chair of CABS Learning, Teaching and Student Experience Committee.

Our aim is to prepare you for a range of careers in fields such as (but not limited to):

• Fashion marketing
• Fashion distribution
• Fashion buying
• Fashion promotion
• Digital marketing
• Fashion media
• Fashion retail
• Operations management
• Campaigns design.

You'll graduate with a range of valuable and highly transferable skills, and you'll be prepared for further study, if desired.

This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

You'll have access to excellent facilities at Newton Park and Sion Hill campuses. These include:

• Well-stocked libraries
• Commons building
• Our Virtual Learning Environment, Minerva
• Writing and Learning Centre
• English Language Unit.

Our libraries offer a range of specialist Business and Management subject resources. You'll also have access to thousands of business, technology, and creative courses via LinkedIn Learning. This online material can be accessed on and off campus.