Develop your creativity and business expertise with this fashion marketing degree and launch your career in the fashion industry.

  • Blend your creativity and interest in fashion with real-world business knowledge to kick-start a future-focused career.
  • Gain essential fashion marketing, digital communication, and brand management skills through hands-on projects, live briefs, and expert guidance—building a standout fashion portfolio that showcases your creative vision, strategic thinking, and professional potential.
  • Stand out with the chance to earn additional accreditation from the Chartered Institute of Marketing and benefit from our close ties with Future Fashion Works and industry partners.

This Fashion Marketing and Management course offers a unique opportunity to combine your enthusiasm for fashion with essential business and management skills. Designed to prepare you for a dynamic career in the fashion industry, the course focuses on developing your academic, practical, and creative abilities, equipping you with the tools to thrive in marketing and business roles.

Throughout the course, you'll work on hands-on projects that explore brand strategy, digital communication, and global fashion trends. These experiences will enhance your creative thinking and deepen your understanding of the fashion industry and the evolving nature of fashion brands.

You'll also build technical expertise using industry-standard tools like Adobe Photoshop and InDesign, enhancing the professional quality of your portfolio. With support from BSU’s strong links to the Future Fashion Works, you'll graduate with the creative and strategic skills needed to succeed in the competitive world of fashion marketing and management.


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What you'll learn

This Fashion Marketing and Management degree is designed to help you build a professional portfolio that reflects your strengths and interests.

You’ll graduate with a deep understanding of the business of fashion, the confidence to make informed strategic decisions, and the digital and creative skillset needed to succeed in a fast-paced, global industry.

You'll benefit from studying within the Business School and having close links with the School of Design and the School of Art, Film and Media. This interdisciplinary course reflects the collaborative nature of the fashion industry.

You'll benefit from diverse perspectives and practical experience that prepare you for a wide range of careers—from marketing and brand management to content creation, trend analysis, and entrepreneurship.

By working with different people across different disciplines, you'll get a unique insight into the reality of the fashion industry itself and leave fully equipped for a future career in the industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

Year one
In your first year, you’ll develop a strong foundation in the key areas of fashion marketing and management. You’ll explore how the fashion industry connects with wider cultural and business environments, and start to understand how brands communicate and grow.

Through practical, creative, and digital work, you’ll begin building the skills needed to thrive in the industry—from branding and marketing to data management and design thinking.

Year two

In your second year, you’ll dive deeper into the core areas of fashion marketing and management, building on the knowledge and skills developed in Year One.

You’ll explore key topic areas such as fashion buying and retail strategy, gaining insight into how fashion products are sourced, sold, and promoted. You’ll also develop your digital marketing skills and learn how brands connect with audiences in an increasingly online world.

You'll examine the psychology behind consumer behaviour to understand what influences purchasing decisions—and how fashion brands respond. In addition, you'll explore contemporary issues shaping the future of the industry, from sustainability to innovation and cultural change.

Year three

Your final year is all about getting career-ready. You’ll refine your skills, deepen your industry knowledge, and develop a professional portfolio that highlights your strengths and ambitions. You’ll explore important topic areas such as digital technologies in fashion and sustainable fashion, gaining a future-focused perspective on how the industry is evolving.

A key part of this year is the Fashion Marketing and Management Project—an in-depth research project where you’ll investigate a topic of your choice. This is your opportunity to showcase your expertise, creativity, and independent thinking, and produce work that reflects your personal interests and career goals.

At Bath Spa, we pride ourselves on authentic assessments that reflect the realities of the industry.

Our assessments are designed to reflect the real-world challenges of the fashion industry. You’ll work on a variety of creative and professional tasks—such as marketing reports, presentations, short films, and events.

You’ll also develop your academic and critical thinking through essays and reflective writing, and take part in both individual and group projects. In some cases, you may complete time-constrained assessments to help prepare you for fast-paced industry environments.

You’ll learn through a mix of weekly lectures, seminars, and hands-on workshops designed to bring fashion marketing and management to life.

Your learning experience will be enriched through group projects, live briefs, and independent research, as well as open discussions and guided readings.

You’ll also benefit from guest speakers and industry-led sessions that connect your studies to real-world practice. Whether you're working independently or collaborating with others, each activity is designed to help you build confidence, creativity, and practical skills for your future career.

To find out more about how we teach and how you'll learn, please read our information on Your Learning and Teaching at BSU.

Course modules

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document for more information.

  • Brand Communication
  • Digital Citizenship
  • The Business Environment
  • Organisational Behaviour and Management
  • Managing Data
  • Wicked Problems: The complexity of Critical Design Thinking

Core modules include:

  • Fashion Marketing and Management
  • Fashion in Practice
  • Critical Design Thinking and Contemporary Issues

Optional modules include:

  • Entrepreneurship
  • Global Communication Strategies
  • Promotional Media
  • International Business
  • Influencers and Contemporary Celebrity
  • Operations and Project Management
  • Law for Business Enterprise
  • Everyday Media Making
  • Professional Placement Year

Core modules include:

  • Fashion Marketing Visualisation
  • Sustainable Fashion
  • Fashion Marketing and Management Project

Optional modules include:

  • Successful Freelancing
  • Creating and Hosting Festivals and Events
  • Immersive Media
  • Digital Innovation and Enterprise
  • Managing Sustainability
  • Exhibitions and Public Audiences
  • Organisational Strategy
  • Design Futures: Independent Critical Project
  • Feminist Activism
  • Professional Placement Year

Opportunities

As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.

You'll have the opportunity to go on a variety of trips, giving you valuable insight into how the industry operates behind the scenes. These may include:

  • visits to museums
  • factory tours
  • visiting design studios and head offices
  • visiting major fashion centres.

Please note: additional costs may apply for these visits.

As part of your studies, you’ll have the opportunity to work towards an additional professional qualification from the Chartered Institute of Marketing (CIM)—one of the world’s leading marketing bodies.

This optional accreditation is a great way to enhance your CV, deepen your industry knowledge, and stand out to future employers.

This degree is designed to prepare you for a wide range of exciting careers in the fashion industry and beyond. You'll graduate with the creative, strategic, and digital skills needed to thrive in today’s fast-moving marketing landscape. 

Our aim is to prepare you for a range of careers in fields such as (but not limited to):

  • Fashion marketing
  • Fashion buying
  • Brand management
  • Digital marketing
  • Events management
  • Visual merchandising
  • Retail management
  • Public relations
  • E-commerce
  • Social media marketing.

You’ll also leave with a portfolio of transferable skills—ready for employment, entrepreneurship, or further study in areas such as marketing, business, fashion communication, or sustainability.

If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.

You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.

Adobe Creative Campus

Develop a wealth of indispensable digital skills that you can take into your future career. One of only three Adobe Creative Campuses in the UK, we provide all Bath Spa students with access to the full Adobe Creative Suite, giving you the tools to communicate creatively, whatever your course or chosen professional field.   

Professional placement year

The Professional Placement Year (PPY) provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Before your PPY, you'll work to identify roles of interest and secure a placement. The Placements Team will support through timetabled sessions and 1:1 appointments.

As well as completing a minimum of 900 placement hours, you will complete two assessments demonstrating your skill development, growth in professional behaviours and how the PPY has impacted your future career aspirations.

Facilities and resources

You'll have access to excellent facilities at Newton Park campus. These include:

As a Fashion Marketing and Management student, you’ll have access to a wide range of tools and resources designed to support your creative and academic development.  Our libraries offer a range of specialist subject resources.

You'll also have access to thousands of business, technology, and creative courses via LinkedIn Learning. This online material can be accessed on and off campus.

You’ll also have full access to the Adobe Creative Suite, including Photoshop and InDesign, to help bring your ideas to life with industry-standard tools.

In addition, you’ll benefit from key industry databases such as WGSN (for trend forecasting) and The Business of Fashion, giving you real-time insight into the latest developments shaping the global fashion industry.

Fees

Student Annual tuition fee
UK full time £9,535
UK part time £4,768
International full time £16,460

Professional Placement Year

During the placement year, the fee is reduced to 20% of the full time fee. This applies to UK and EU/International students.

  • UK: £1,905
  • International: £3,292

Additional course costs

You may need to pay additional course costs over and above your tuition fees, for example, for specialist equipment or trips and visits. Please check the course Programme Document (linked under the main image on this page) for details of any additional costs. You can also read our Additional Course Costs Policy for further information.

Funding opportunities

Please visit our Funding pages for an overview of the funding options that may be available, including scholarships and bursaries.

Interested in applying?

We’re looking for motivated, creative individuals who are ready to engage with the fast-paced and ever-evolving fashion industry. To succeed on this course, you’ll need to be dedicated, focused, and willing to work hard—whether independently or as part of a team.

Fashion is a collaborative, dynamic field. For this reason, you'll need to demonstrate a “can do” attitude, and the understanding that fashion is a collaborative subject. Most of all, we're looking for a genuine enthusiasm for the fashion industry, and the will to succeed.

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level – grades BBB-BCC preferred.
  • BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM) accepted in any subject.
  • T Levels – grade Merit preferred.
  • International Baccalaureate – a minimum of 32 points are required.
  • Access to HE courses – typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher).

If you don’t meet the entry requirements above, we may be able to accept your prior learning or experience from outside of formal education. See our Accreditation of Prior Learning (APL) page to learn more.

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at admissions@bathspa.ac.uk.

Ready to apply? Click the 'apply now' button in the centre of this page. Need more guidance? Head to our how to apply pages.

If you’re thinking about applying, there are plenty of ways to start building your knowledge and confidence right now. We encourage you to stay up to date with what’s happening in the world of fashion, branding, and business—whether that’s by reading fashion and marketing news, exploring specialist online journals, or following industry leaders on social media platforms like Instagram, LinkedIn, TikTok, and YouTube.

Start to think critically about the brands you engage with:

  • What makes their marketing effective?
  • How do they communicate visually and digitally?
  • How do they connect with their audiences?

Immersing yourself in this kind of content will not only fuel your passion but give you a head start on the course.

Course leader: Mark Cox
Email: m.cox3@bathspa.ac.uk 

Three year course
With placement year