Fashion Marketing and Management – BA (Hons) – Bath Spa University Skip to main content

Fashion Marketing and Management

BA (Hons)

Undergraduate degree - single honours

BA (Hons) Fashion Marketing and Management
Bath Business School
Campus or location
Newton Park
Course length
Three years full time, or four years full time with professional placement year.
UCAS codes
Institution Code: B20
Course Code: HH12 or HH13
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email with your specific details.

A distinctive fashion marketing degree with an emphasis on core business skills and digital creativity.

  • Learn core fashion industry insights and benefit from our links with industry.
  • Develop theoretical and practical business knowledge while enhancing your creative and digital skills.
  • Gain professional recognition through opportunities for further accreditation from the Chartered Institute of Marketing.

Times Higher Education awards shortlist graphic

Combine your creativity and enthusiasm for fashion with core business and management skills on this Fashion Marketing and Management course.

Our focus is to develop your academic, practical, and aesthetic skills, in preparation for a marketing or business career within the fashion industry.

In addition, you'll have the opportunity to grow as a creative thinker, and develop your skillset and understanding of the wider global environment that supports the digital expansion of brands today.

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What you'll learn


You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.

We encourage you to use your creative flair to explore solutions and create outputs that will contribute to your personalised portfolio. Our aim is to ensure that you're ready for employment in the ever-changing fashion industry. You'll graduate with a firm grasp of the business of fashion, a professional skillset, and a solid understanding of the digital landscape. 

This is a collaborative Business course, with fashion and media insights. Links with Creative Media and Creative Computing students enable you to explore ideas and develop skills that are relevant to the current digital industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

Course structure

Year one
You'll be introduced to the broader business and cultural environments that link and inform the fashion industry. You'll start to develop your digital skillset and understanding, and explore how fashion brands communicate.

Year two
To accompany the core fashion modules, you'll have the opportunity to choose three modules that support your own career goals, allowing you to focus on media creation, business management, fashion in context, or a mix of all three.

In the second semester, you'll have the opportunity to connect with and explore the brand of your choice, giving you an insight into how a business functions, and allowing you to develop your understanding of an employer's needs.

Year three
Your final year allows you to focus on projects that support exploration and development relating to the sector of the fashion industry that you'd most like to work in.

How will I be assessed?

You'll be assessed through a variety of projects, exams, presentations, and reflective pieces.

How will I be taught?

You'll be taught through weekly lectures, seminars, and workshops. Group projects, independent research, open discussion, guided readings, guest speakers, live projects, and individual submissions will enhance your learning.

To find out more about how we teach and how you'll learn, please read our Learning and Teaching Delivery Statement.

Course modules

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document for more information.

Year 1 (Level 4) modules
  • Introduction to Visual and Material Culture: Design
  • The Business Environment
  • Managing Data
  • Digital Citizenship
  • Organisational Behaviour and Management
  • Brand Communication
Year 2 (Level 5) modules
  • Fashion Design: Contemporary Issues and Practice
  • Operations and Project Management
  • International Business
  • Global Media
  • Everyday Media Making
  • Promotional Media
  • Fashion Marketing and Management
  • Fashion in Practice
  • Law for Business Enterprise
  • Entrepreneurship
  • Professional Placement Year
Year 3 (Level 6) modules
  • Successful Freelancing
  • Fashion Marketing and Visualisation
  • Fashion Marketing and Management Project
  • Managing Sustainability
  • Digital Innovation and Enterprise
  • Visual and Material Culture: Final Study
  • Organisational Strategy
  • Sustainable Fashion


Study abroad

As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.


Guidelines permitting, you'll have the opportunity to undertake visits to the following locations:

  • Bath Fashion Museum
  • London (day trips).

Please note: additional costs may apply for these visits.

Professional accreditation

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.

BA (Hons) Business and Management (all pathways)

  • AQUIROS Prince2 ® Project Management (Last confirmed: 2017)

PRINCE2 (an acronym for Projects in Controlled Environments) is a process-based method for effective project management. Used extensively by the UK Government, PRINCE2 is also widely recognised and used in the private sector, both in the UK and internationally. 

People Cert has officially Accredited Bath Spa University on behalf of ACQUIROS, as an Accredited Training Organization (ATO) for delivery of the PRINCE2 ® Foundation Certifications . Students who take the Level 5 Operations and Project Management will have the option of taking the AQUIROS online test to achieve the Prince2® Foundation Certificate.

  • Chartered Institute of Marketing (CIM) (Last confirmed: 2016)

The CIM is the world’s leading professional marketing body with over 28,000 members worldwide, and a Royal Charter. Our BA (Hons) Business and Management students can gain exemption from the marketing module of the CIM Level 4 Professional Certificate in Marketing.

  • Chartered Institute of Management Accountants (CIMA) (Last confirmed: 2016, Renewal date: 2022) 

The Chartered Institute of Management Accountants (CIMA), founded in 1919, is the world’s leading and largest professional body of management accountants. Bath Business School have secured professional body recognition of the BA (Hons) Business and Management which provides graduates with exemptions from the following:

CIMA Certificate in Business Accounting: 

- BA1 Fundamentals of Business Economics
- BA2 Fundamentals of Management Accounting
- BA3 Fundamentals of Financial Accounting
- BA4 Fundamentals of Ethics, Corporate Governance and Business Law.

CIMA Operational Level: 

- E1 Organisational Management 

  • Chartered Institute of Management Accountants (CIMA)/SAGE (Last confirmed: 2016)

Bath Business School has partnered with CIMA / SAGE who produce the UK's market leading accounting software, to offer a new training qualification that will offer an excellent grounding in computerised accounting. The qualification will offer benchmarked skills that will enhance employability and put control into a business.

Students who take the core Level 4 Managing Data module to have the option of taking the online test to achieve the CIMA accredited SAGE foundation certificate.  

BA (Hons) Business and Management (Festivals and Events) and BA (Hons) Business and Management (Tourism Management)

  • Institute of Hospitality (IoH) (Last confirmed: 2017, Renewal date: 2022)

The IoH is an international hospitality professional membership body for managers and aspiring managers who work and study in the hospitality, leisure and tourism industries. Established in 1938, the IoH helps more than 10,000 hospitality professionals in 100 countries grow their knowledge, professional profile and expertise by offering a wide range of high quality membership services.

Graduates are eligible to apply for the Associate (AIH) grade of membership, and following an assessment may also meet requirements for the member (MIH) grade.

  • Chartered Association of Business Schools (CABS) (Last confirmed: 2017)

CABS holds a Royal Charter, and is the voice of the UK’s business and management education sector. CABS support members to maintain world-class standards of teaching and research, and help shape policy and create opportunities through dialogue with business and government.

Bath Business School are members of CABS, and the Dean of Bath Business School, Professor Georgina Andrews is the Vice Chair of CABS Learning, Teaching and Student Experience Committee.


Our aim is to prepare you for a range of careers in fields such as (but not limited to):

  • Fashion marketing
  • Fashion distribution
  • Fashion buying
  • Fashion promotion
  • Digital marketing
  • Fashion media
  • Fashion retail
  • Operations management
  • Campaigns design.

You'll graduate with a range of valuable and highly transferable skills, and you'll be prepared for further study, if desired.

Global Citizenship

If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.

You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.

Professional placement year


This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.


Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources


Our libraries offer a range of specialist Business and Management subject resources. You'll also have access to thousands of business, technology, and creative courses via LinkedIn Learning. This online material can be accessed on and off campus.


Please note: Students from the EU, EEA and Switzerland are not generally eligible for the UK (Home) fee status. Please refer to the international student rate. Irish citizens and those granted Settled status under the EU Settlement Scheme are eligible for UK (Home) fee status. There are also other circumstances where this may apply: See UKCISA for more information.

UK students full time

2023/24 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

2026/27 Entry

Course fees
Year 1 Published Jan 2025
Year 2 Published Jan 2026
Year 3 Published Jan 2027
UK students part time

2023/24 Entry

Course fees
Year 1 £4,625
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

2026/27 Entry

Course fees
Year 1 Published Jan 2025
Year 2 Published Jan 2026
Year 3 Published Jan 2027
International students full time

2023/24 Entry

Course fees
Year 1 £15,050
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

2026/27 Entry

Course fees
Year 1 Published Jan 2025
Year 2 Published Jan 2026
Year 3 Published Jan 2027
All students full time - with professional placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.

Interested in applying?

What we look for in potential students

You'll need to be dedicated, focused, and hard-working in order to succeed in the high-paced fashion environment.

For this reason, you'll need to demonstrate a “can do” attitude, and the understanding that fashion is a collaborative subject. Most of all, we're looking for a genuine enthusiasm for the fashion industry, and the will to succeed.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level – grades BBB-BCC preferred.
  • BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM) accepted in any subject.
  • T Levels – grade Merit preferred.
  • International Baccalaureate – a minimum of 28 points are required.
  • Access to HE courses – typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher).

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page. Need more guidance? Head to our how to apply pages.

Get ahead

You’ll already be actively interested in business, through activities such as reading business news online, and relevant specialist online journals.

Course leader: Mel Moss

Three year course
With placement year

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