Top 20 overall
We're in the top 20 UK universities for Business, Management and Marketing (source: Guardian University Guide 2022).

BA (Hons)
Undergraduate degree - single honours
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email admissions@bathspa.ac.uk with your specific details.
From large-scale festivals to unique bespoke events at heritage sites, our Festivals and Events course offers you the chance to experience the full breadth of the events sector in the UK today. Want to launch the next top music festival or become an events manager? Whatever your aims, this Business and Management pathway will teach you the core skills needed to succeed in this ever-changing and innovating industry.
We capitalise on our enviable location in the World Heritage City of Bath, which is in the heartland of cultural festivals and events, close to both Glastonbury and Bristol. Our local area has a thriving cultural and arts industry, and is home to some of the biggest festivals, venues and events in the country.
This course enables you to gain first hand experience, work with clients on real briefs and explore the sector as you apply your learning to your own events.
“The Bath Business School team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential.”
Alex Appleton, Business and Management graduate
Develop clear insights into the festival and events sector while learning the theory of how successful events are created, and put what you've learned into practice. The course will teach you the theory behind successful events, and give you the opportunity to put them into practice straight away. In practical seminars you’ll work in groups to plan events from the ground up, looking at logistics, procurement, time management, artist management and organisation. You’ll find new approaches to event promotion to draw in audiences.
We’ll also support you with networking in the local area and further afield, and introduce you to guest speakers from organisations such as Bath Festivals, B&NES Council Events team, Komedia Bath and The Forum.
The hands-on approach of the course means that when you graduate you’ll have all the skills you need to dive straight into a role in events management, venue management, event production and more. You can also bring in modules from areas outside the Festivals and Events pathway if you want to explore issues around a particular theme, such as sustainability or global affairs.
Year one
Gain a broad understanding of today’s business environment – from the contexts in which organisations operate, to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment; economics and globalisation, and managing data.
Year two
Focus on the inner workings of businesses. Use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement - applying what you’ve learned so far in the real world.
Year three
Develop and explore your business learning, with a focus on creating and hosting festivals and events. Undertake an in-depth business research project in festivals and events. We also support you to set up a business, whether on your own or with your fellow students. Other topics to explore include: managing sustainability; organisational strategy; new trends in management; cross cultural management in international business, and strategic human resource management.
You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, exams, essays, videos and business reports.
We offer variety in the way we teach: sometimes we’ll set you problems so that you can find the answers for yourself; sometimes we’ll lecture. Most modules use a mix of lectures and small group seminars. There’s a good blend of online activities using our Virtual Learning Environment, Minerva. We invite business leaders in to talk about their experience and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self-directed learner.
You’ll be given personal support in your studies – we’re a friendly team of academics who are committed to helping you achieve your goals.
This course enables you to develop your own learning pathway, depending on your interests. There are a selection of core and optional modules each year. Core modules will depend on your chosen pathway and you can choose optional modules to complement or diversify your core skill-set each year. The programme document gives you more information on module choices.
You’ll have the opportunity to study in a wide range of locations around the world. Our students have completed Erasmus+ and Exchange programs in a variety of countries including Holland, Belgium and China.
We give you the opportunity to work with regional and national businesses in and around Bath. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.
Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.
In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships. Students have previously worked across the local and regional arts and culture industry in events businesses such as The Forum, Komedia, local council events teams and in roles in fashion PR.
Students from this pathway will be able to hit the ground running, jumping straigh into a variety of roles in the events sector including:
Our focus is on providing the best possible in-person experience for you and your peers whilst maintaining the most successful aspects of online delivery that we know will benefit your learning. Learn more by reading our programme delivery statement.
This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.
By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.
Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.
On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.
You'll have access to excellent facilities at Newton Park campus as well as online resources. These include:
Our libraries offer a wide range of business resources, including a wealth of online material that can be accessed on- and off-campus, enabling you to work at times that suit you.
Please note: Students from the EU, EEA and Switzerland are not generally eligible for the UK (Home) fee status. Please refer to the international student rate. Irish citizens and those granted Settled status under the EU Settlement Scheme are eligible for UK (Home) fee status. There are also other circumstances where this may apply: See UKCISA for more information.
Year 1 | £9,250 |
Year 2 | Published Jan 2023 |
Year 3 | Published Jan 2024 |
Year 1 | Published Jan 2023 |
Year 2 | Published Jan 2024 |
Year 3 | Published Jan 2025 |
Year 1 | Published Jan 2024 |
Year 2 | Published Jan 2025 |
Year 3 | Published Jan 2026 |
Year 1 | £4,625 |
Year 2 | Published Jan 2023 |
Year 3 | Published Jan 2024 |
Year 1 | Published Jan 2023 |
Year 2 | Published Jan 2024 |
Year 3 | Published Jan 2025 |
Year 1 | Published Jan 2024 |
Year 2 | Published Jan 2025 |
Year 3 | Published Jan 2026 |
Year 1 | £14,400 |
Year 2 | Published Jan 2023 |
Year 3 | Published Jan 2024 |
Year 1 | Published Jan 2023 |
Year 2 | Published Jan 2024 |
Year 3 | Published Jan 2025 |
Year 1 | Published Jan 2024 |
Year 2 | Published Jan 2025 |
Year 3 | Published Jan 2026 |
During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.
We’re looking for individuals who are enterprising and creative. You’ll need to have drive, motivation and the get-up-and-go to achieve in a challenging environment.
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:
English Language Requirements for International and EU Applicants
IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.
Course enquiries
For further information about the programme or entry requirements, please email us at admissions@bathspa.ac.uk.
Ready to apply? Click the 'apply now' button in the centre of this page.
Need more guidance? Head to our how to apply webpages.
You’ll already be actively interested in business and be able to demonstrate your interests through activities such as keeping up to date with business news and reading relevant specialist online journals e.g. Marketing Week.
Course leader: Diana Reader
Email: d.reader@bathspa.ac.uk
Website feedback to web@bathspa.ac.uk