A blank image for testing video placeholder images

Future Fashion Works (FFW)

Radical regenerative solutions.

Connecting education, industry and culture to transform the future of fashion through innovation, collaboration and sustainability.

A bright red background with black text saying 'Future Fashion Works.' in the middle and four arrows pointing towards it, with each saying 'Research', 'Community', 'Sustainability' and 'Enterprise'

Our mission

Future Fashion Works (FFW) is dedicated to transforming the fashion industry through innovation, collaboration and sustainable practices.

By connecting education, industry and cultural institutions, FFW empowers students, community groups and local sustainable fashion businesses. Our mission is to cultivate talent, foster inclusivity, and drive economic growth, positioning the West of England as a leading global hub for sustainable fashion innovation.

Through strategic partnerships, including our collaboration with Bath and North East Somerset Council, Fashion Museum Bath, Hemingway Designs and Buckman Associates, FFW provides the essential skills, resources and platforms necessary to develop sustainable fashion enterprises.

We are committed to creating accessible pathways into the fashion industry, breaking down barriers, and supporting a greener, more equitable future for the region and beyond.

Our team

Tamara Parsons-Baker

Executive Project Manager

Jessica Hannan

Fashion Business Manager

Edie Evans

Social Media Manager

Sophie Westen

Marketing, Management and Insights Manager

Saranya Murthi

Assistant Content Creator

Poppi Carter

Merchandiser and Retail Assistant (Somer)

Ruby Branch

Merchandiser and Retail Assistant (Somer)

Tamara Parsons-Baker

Executive Project Manager

Jessica Hannan

Fashion Business Manager

Edie Evans

Social Media Manager

Sophie Westen

Marketing, Management and Insights Manager

Saranya Murthi

Assistant Content Creator

Poppi Carter

Merchandiser and Retail Assistant (Somer)

Ruby Branch

Merchandiser and Retail Assistant (Somer)

Our priorities

1. Education

We aim to develop a pipeline to support and amplify the sustainable fashion skills of the West of England, from workshops to Master's degrees.

2. Collaboration

As well as working in partnership with Bath’s world-renowned Fashion Collection Archive and Bath and North East Somerset Council, we invite collaborators throughout the fashion value chain to join us in fostering a culture of sustainability that prioritises environmental stewardship, social equity and economic resilience across multiple disciplines.

3. Enterprise

We want to help people start up sustainable fashion businesses through entrepreneurial business incubation and support in our concept store, Somer.

4. Community

Accessible activities will provide a wider offer for people in local areas, engaging with creativity and the creative industries supporting employability, wellbeing and contributing to regeneration and placemaking.

5. Research

Future Fashion West will drive research, thought leadership, regional change and industry engagement.

A sketch design of the new Bath Spa University Somer Shop

Get involved

We want to hear from staff, alumni and students at BSU who would like to be involved.

Whether you have a small brand we can support, know of a brilliant sustainable fashion initiative, or have an idea for a workshop you can teach, please let us know.

For more information, please email ffw@bathspa.ac.uk.

About us

Bath Spa University was awarded Social Inclusion University of the Year by The Times Good University Guide 2024. We are a certified member of Social Enterprise UK and are the 17th greenest university in the UK. This, our strong track record for securing research and funding grants, positions BSU as the primary delivery organisation for this project.

Our partners

  • Bath Fashion Museum and the Fashion Collection Archive
  • Bath and North East Somerset Council (B&NES)
A diverse group of colleagues watch a presentation being given

Collaborate with us

If you're a brand, individual, business or community willing to join us on this transformative journey, we'd love to hear from you.

Please get in touch by emailing ffw@bathspa.ac.uk.