Business Analytics

This course is designed to develop the following skills:

• Data analysis: Master the ability to gather, analyse and interpret data to drive business decisions.
• Business strategy: Develop the skills to leverage data insights for effective business strategy formulation.
• Technical expertise: Gain proficiency in industry-standard software like Excel, Tableau and data visualisation tools.
• Problem-solving: Hone your ability to solve complex business problems using analytical techniques.
• Project management: Build experience managing real-world business analytics projects from start to finish.
• Communication: Learn to present data-driven insights clearly to both technical and non-technical audiences.

By the time you graduate, you'll be well-prepared for a wide range of roles in business analysis, data science, consulting and beyond.

Year one
You'll begin by studying core business concepts. You'll also gain foundational skills in design thinking and methods for economic analysis, setting a strong base for your understanding of business operations and analytics.

Year two
As you build on your knowledge, you'll dive into more advanced analytics. You'll also have the option to explore cutting-edge topics like artificial intelligence and data transformation, helping you develop a well-rounded skill set in both business and technical areas.

Year three
In the final year, you will focus on applying your skills through in-depth modules in more specialist areas. You'll work on real-world capstone projects, applying your learning to solve practical business challenges. Optional modules will allow you to tailor your studies to your interests.

You'll be assessed through a variety of methods designed to test your business knowledge and analytical skills. These may include case studies, assignments, group projects and presentations.

You'll also work on capstone projects, where you will apply your learning to real-world business problems.

Some modules may involve data visualisation tasks and written reports, ensuring that both your technical abilities and communication skills are thoroughly evaluated.

You'll be taught through a mixture of lectures, seminars, and practical workshops, with a focus on real-world applications. Through case studies, group projects, and capstone projects, you'll apply your knowledge to solve business problems. You will also have the opportunity to work with industry-standard tools like Excel and Tableau for data analysis and visualisation.

Our teaching methods are enriched by guest speakers from the industry who can share valuable insights and experiences, as well as visits to local businesses to see theory in action. We make use of our Virtual Learning Environment to support independent study and offer personalised support from our friendly team of academics to help you achieve your goals.

To find out more about how we teach and how you'll learn, please read our information on Your Learning and Teaching at BSU.

Our strong industry links ensure that you will graduate with the practical experience and professional skills necessary to excel in a variety of sectors such as finance, technology, consulting, healthcare, marketing and e-commerce.

With a focus on data analysis and business strategy, you'll be well-equipped to apply for roles such as:

• Associate Consultant
• Business Analyst
• Business Intelligence and Analytics Officer
• Data Scientist
• Data Analyst
• Operations Manager
• Product Manager
• Solutions Architect
• Technology Consultant.

Many graduates also pursue entrepreneurship or self-employment, leveraging their skills to launch their own businesses.

This course offers the chance to gain recognition from professional bodies, potentially receiving exemptions from certain exams.

Throughout the course you'll have the opportunity to engage with industry professionals through guest lectures, workshops and networking events. These connections will give you valuable insights into the latest trends and challenges in business analytics, helping you build your professional network.

As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.

If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.

You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.

You'll have access to excellent facilities at our Newton Park campus and city centre studios, as well as through online resources. 

Facilities include:

• Commons building
• Newton Park library
• Academic Skills support (ASk)
• Virtual Learning Environment
• Specialist resources and subject librarian
• Free access to courses via LinkedIn Learning
• The English Language Unit (if English is not your first language)

Our library offers a wide range of business materials including online resources which can be accessed on and off campus, enabling you to work at times that suit you.