Personal statement

​Gina is a Senior Lecturer in Fashion Marketing and Management with over ten years’ experience working in the fashion industry. Her background includes working in marketing and editorial with premium and luxury fashion brands in head offices in London. In her roles, she worked on brand development for emerging markets, marketing projects, VIP relations, sponsorship activities and global marketing campaigns. 

Gina joined Bath Spa University in 2022 as a lecturer in Fashion Marketing and Management. She is a module leader on the course and supports the team on several modules such as Fashion Marketing and Management and Brand Communication. Currently, she is working towards her PhD with focus on the process of sustainability and psychology of fashion in connection with strategic brand storytelling.

Academic qualifications

  • BA (Hons)
  • MA 
  • PHD - in progress.

Professional membership

  • Fellow of the Higher Education Academy (FHEA)

Areas of expertise and research interests

  • International marketing
  • Digital marketing
  • Consumer insight
  • Sustainability
  • Brand management.