Personal statement

Dr Li Li, Reader in Management, joined Bath Spa University in 2016. Previously she held academic positions at University of Derby, University of Surrey and Hong Kong Polytechnic University.

Her expertise is centred on critical realist analysis of social practice in management and organizations. Subject areas of interest cover managerial learning and development, marketing, and technological applications in business and tourism practice. She is currently writing her book titled A Critical Realist Approach to Tourism Management Studies, which is due to be published in 2028 by Taylor & Francis, Routledge Studies in Critical Realism.

Academic qualifications

  • PhD, Management - University of Surrey
  • MSc, eTourism (Distinction) - University of Surrey

Professional memberships

  • Fellow - Higher Education Academy
  • International Association of Critical Realism Council Member for 2025 – 2027

Other external roles

  • Editorial Committee Member of Journal of Critical Realism
  • Editorial Board Member of International Journal of Contemporary Education
  • Editorial Board Member of International Journal of Hospitality & Tourism Management
  • Editorial Board Member of International Journal of Modern Education Research
  • Editorial Board Member of Journal of Modern Educational Research
  • Editorial Board Member of International Journal of Social Science and Research
  • Reviewer for Tourism Review
  • Ad hoc reviewer for academic journals such as Management Learning, Human Resource Development Quarterly, Journal of Hospitality Management
  • External examiner at University of Bournemouth (present), University of Hull (2016-2021)

Teaching specialisms

Pathway Leader for:

  • Tourism Management

Module Leader for:

  • Destination Management (UG)
  • Contemporary Issues in Tourism (UG)
  • MBA Leadership Project (PG)
  • Research Methods (PG)

Current scholarship

  • Academic Lead for Research
  • Unit of Assessment Business and Management Lead
  • Bath Business School Research Ethics Lead 
  • SWDTP Business Management Pathway Lead

Research supervision

Li invites enquiries for postgraduate research around the following topics:

  • Contemporary issues in tourism and hospitality management
  • Technology applications in organizations
  • Marketing
  • Human Resource Management

Research and academic outputs

Go to ResearchSPAce