Personal statement

Mark is the Programme Leader for the BA (Hons) Fashion Marketing and Management degree and a Senior Lecturer in Fashion Marketing and Management. He has a professional background in retail management and visual merchandising, having worked with a diverse range of high street retailers and developed a strong understanding of commercial environments and consumer engagement.

Mark teaches across all levels of the Fashion Marketing and Management programme, where he is committed to delivering an innovative and industry-relevant curriculum. His teaching is shaped by his interests in retail design and visual merchandising, branding and brand management, and the dynamic interplay between fashion and textiles.

Passionate about bridging creative and commercial practices, Mark supports students in developing the critical and practical skills required to succeed in the evolving landscape of fashion business. His leadership ensures that the programme remains responsive to industry trends while nurturing the next generation of fashion marketers and managers.

Academic qualifications

  • BA (Hons) Fashion Design
  • MSc Fashion Marketing Management
  • PGCHE

Professional memberships

  • Fellow of the Higher Education Academy (FHEA)

Areas of expertise

  • Fashion Marketing
  • Fashion Retailing
  • Visual Merchandising
  • Branding and Brand Management
  • Digital Technologies in Fashion