Dr Natasha Clarke

Personal statement

My research interests lie in behaviour change and addictive behaviours. My current research focuses on developing and testing behaviour change interventions, specifically alcohol interventions, that alter cues in our immediate physical environments (called 'choice architecture' interventions). Such interventions include wine glass and bottle size, availability (i.e. of non-alcoholic versus alcoholic drinks) and labelling. I am also interested in what people think or how they feel about these interventions, for example whether they are supported by the public.

I completed my PhD at the University of Liverpool (2013- 2017), my PhD title was ‘Alcohol harm reduction interventions in a young adult population’ and looked at the effectiveness of a variety of choice architecture interventions to reduce alcohol use in students, including glass shape and labelling, comparing these to more traditional information-based approaches, such as alcohol brief personalised interventions. Following this, I worked as a post-doctoral research associate at the University of Cambridge in the Behaviour Change by Design team, where I worked on a variety of studies investigating food and alcohol behaviour change interventions.

Academic qualifications

• PhD

Research supervision

• Behaviour change, addictive behaviours, alcohol research