Natasha Clarke – Bath Spa University

Personal statement

My research interests lie in behaviour change and addictive behaviours. My current research focuses on developing and testing behaviour change interventions, specifically alcohol interventions, that alter cues in our immediate physical environments (called 'choice architecture' interventions). Such interventions include wine glass and bottle size, availability (i.e. of non-alcoholic versus alcoholic drinks) and labelling. I am also interested in what people think or how they feel about these interventions, for example whether they are supported by the public.

I completed my PhD at the University of Liverpool (2013- 2017), my PhD title was ‘Alcohol harm reduction interventions in a young adult population’ and looked at the effectiveness of a variety of choice architecture interventions to reduce alcohol use in students, including glass shape and labelling, comparing these to more traditional information-based approaches, such as alcohol brief personalised interventions. Following this, I worked as a post-doctoral research associate at the University of Cambridge in the Behaviour Change by Design team, where I worked on a variety of studies investigating food and alcohol behaviour change interventions.

Academic qualifications

  • PhD

Research supervision

  • Behaviour change, addictive behaviours, alcohol research

Research and academic outputs

Go to ResearchSPAce

Health warning labels and alcohol selection: a randomised controlled experiment in a naturalistic shopping laboratory
article

Clarke, N, Blackwell, A.K.M, De‐loyde, K, Pechey, E, Hobson, A, Pilling, M, Morris, R.W, Marteau, T.M and Hollands, G.J (2021) 'Health warning labels and alcohol selection: a randomised controlled experiment in a naturalistic shopping laboratory.' Addiction, 116 (12). pp. 3333-3345. ISSN 0965-2140


Energy (calorie) labelling for healthier selection and consumption of food or alcohol
article

Clarke, N, Marteau, T.M, Pilling, M, Roberts, N.W, Jebb, S.A and Hollands, G.J (2021) 'Energy (calorie) labelling for healthier selection and consumption of food or alcohol.' Cochrane Database of Systematic Reviews, 6. CD014845. ISSN 14651858


Impact of health warning labels on selection and consumption of food and alcohol products: systematic review with meta-analysis
article

Clarke, N, Pechey, E, Kosīte, D, König, L.M, Mantzari, E, Blackwell, A.K.M, Marteau, T.M and Hollands, G.J (2021) 'Impact of health warning labels on selection and consumption of food and alcohol products: systematic review with meta-analysis.' Health Psychology Review, 15 (3). pp. 430-453. ISSN 1743-7199


Impact of health warning labels communicating the risk of cancer on alcohol selection: an online experimental study
article

Clarke, N, Pechey, E, Mantzari, E, Blackwell, A.K.M, De‐loyde, K, Morris, R.W, Munafò, M.R, Marteau, T.M and Hollands, G.J (2021) 'Impact of health warning labels communicating the risk of cancer on alcohol selection: an online experimental study.' Addiction, 116 (1). pp. 41-52. ISSN 0965-2140


Impact of labeled glasses in a bar laboratory setting: no effect on ad libitum alcohol consumption
article

Clarke, N and Rose, A.K (2020) 'Impact of labeled glasses in a bar laboratory setting: no effect on ad libitum alcohol consumption.' Alcoholism: Clinical and Experimental Research, 44 (8). pp. 1666-1674. ISSN 0145-6008


Impact of health warning labels on snack selection: an online experimental study
article

Clarke, N, Pechey, E, Mantzari, E, Blackwell, A.K.M, De-loyde, K, Morris, R.W, Munafò, M.R, Marteau, T.M and Hollands, G.J (2020) 'Impact of health warning labels on snack selection: an online experimental study.' Appetite, 154. e104744. ISSN 0195-6663


Wine glass size and wine sales: four replication studies in one restaurant and two bars
article

Clarke, N, Pechey, R, Pilling, M, Hollands, G.J, Mantzari, E and Marteau, T.M (2019) 'Wine glass size and wine sales: four replication studies in one restaurant and two bars.' BMC Research Notes, 12. e426. ISSN 1756-0500


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