Colours
Using Bath Spa colours
The neutral primary palette should make up about 80% of the colour on the page, with our brighter secondary colours used to highlight important information and calls to action.
Using tints of the colours and use of white space is encouraged to create dynamic and well-structured communications.
Primary palette
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Do not use gradients | Do not use gradients |
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Slate Blue |
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Limestone |
50% |
25% |
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Granite |
50% |
25% |
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Sandstone |
50% |
25% |
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Marble |
50% |
25% |
Secondary palette
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| Burgundy PMS 216 CMYK 39/95/51/29 RGB 127/35/71 HEX #7F2347 |
50% CMYK 26/47/22/0 RGB 191/145/163 HEX #BF91A3 |
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| Pink PMS 214 CMYK 15/100/42/1 RGB 207/3/96 HEX #CF0360 |
50% CMYK 5/62/3/0 RGB 231/129/175 HEX #E781AF |
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| Lime PMS 368 CMYK 64/0/100/0 RGB 102/188/41 HEX #66BC29 |
50% CMYK 32/0/54/0 RGB 178/222/148 HEX #B2DE94 |
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| Green PMS 3405 CMYK 100/0/83/0 RGB 0/173/104 HEX #00AD68 |
50% CMYK 48/0/39/0 RGB 127/214/179 HEX #7FD6B3 |
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| Blue PMS 639 CMYK 100/17/9/0 RGB 0/152/205 HEX #0098CD |
50% CMYK 46/3/6/0 RGB 128/203/230 HEX #7FCBE6 |
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| Yellow PMS 129 CMYK 4/16/84/0 RGB 245/207/71 HEX #F5CF47 |
50% CMYK 3/6/43/0 RGB 250/231/163 HEX #FAE7A3 |
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| Orange PMS 1595 C CMYK 0, 58, 85, 5 RGB 242, 101, 36 HEX #F26524 |
Purple PMS 91-15 C CMYK 13, 53, 0, 45 RGB 122, 66, 141 HEX #7A428D |
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| Teal PMS 7477 C CMYK 66, 16, 0, 63 RGB 32, 80, 95 HEX #20505F |
Mustard PMS 5-6 C CMYK 0, 10, 64, 16 RGB 213, 191, 77 HEX #D5BF4D |
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| Red PMS 193 C CMYK 0, 90, 69, 25 RGB 192, 20, 60 HEX #C0143C |
Colour code notes
PMS (Pantone Colour Matching System) is a standardized colour reproduction system. These colours are the master reference, which technicians use to ensure that their printers have produced the correct colour on a printed page. The numbers refer to the coated versions of the colour, as opposed to uncoated versions. The other colour types listed below are derived from this master reference.
CMYK is a subtractive colour model in which cyan, magenta, yellow, and key (black) inks are combined in varying levels to produce a broad array of colours in colour printing.
RGB is an additive colour model in which red, green, and blue light are added together in varying levels to reproduce a broad array of colours on a computer monitor or TV screen.
HEX (web colours) are colours used in designing web pages. A colour is specified according to the intensity of its red, green and blue components (arranged #RRGGBB), each represented by eight bits. Thus, there are 24 bits used to specify a web colour, and 16,777,216 colours that may be so specified. One byte represents a number in the range 00 to FF (in hexadecimal notation), or 0 to 255 in decimal notation. A value of #000000 is black, and #FFFFFF is white.




