Marketing and Enterprise – Bath Spa University

Marketing and Enterprise

There are several ways to study business with Bath Business School. We let you take the lead in your own learning, so you'll graduate as a specialist in the area that interests you.

Our marketing and enterprise specialisms


Studying with us you can develop a raft of specialist accounting skills. These will include the ability to:

  • confidently interrogate financial information;
  • understand costing concepts; prepare overhead analysis sheets;
  • make decisions employing marginal costing; and understand the nature and purpose of environmental accounting, and its link with social responsibility.



Under this specialism you’ll be laying the groundwork to join the ever-growing number of start-ups and SMEs. The course will cover everything from the basics of setting up your own business in the UK through to international approaches to enterprise and entrepreneurship education.


Festivals and events

Bath is an ideal setting for your study of the business of events as it is in the heartland of the UK’s fast-growing festival industry, with its own packed calendar and Bristol and Glastonbury on the doorstep. You’ll look at the topic from a wide range of perspectives, including the economic, social and environmental factors at play.


Human resource management

Develop your understanding of the many human resources aspects of business. You’ll graduate with the ability to evaluate and challenge human resource management practices and policies, in-depth knowledge of a current and relevant topic within the human resource management field, an awareness of how the business environment shapes the management of people in today’s organisations.


International business

Gain a grounding in international business. Specific areas you could be focusing on include the drivers of international business development, the global commercial environment and how management processes differ across the world.



Understand the role that law plays in contemporary business locally and globally. You'll explore business law through a variety of methods, including practical real-life exercises. You'll also have the opportunity to develop lawyerly skills such as advocacy, legal research and debating.



Gain insight into contemporary marketing in its many forms and how it delivers results. You’ll develop specialist marketing skills that are highly sought-after by today’s employers, from a knowledge of broad-based marketing principles to creating a social media marketing campaign and marketing a brand internationally.


Tourism management

Develop a whole variety of valuable skills that will equip you to specialise in the world of tourism. Those skills could include evaluating different approaches to destination management, understanding contemporary ideas of social change as they relate to tourism and recognising emerging tourism forms.


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