StoryFutures Academy grant
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Reader in Multiplatform Media secures StoryFutures Academy grant
Friday, 10 July, 2020Dr Matthew Freeman, Reader in Multiplatform Media at Bath Spa University, has been awarded a StoryFutures Academy grant worth £20,000.
Through the Train the Trainer initiative, Matthew will lead a small team across the StoryFutures Creative Cluster to develop new promotional strategies, prototypes and course materials to improve marketing for immersive VR and AR storytelling experiences.
As well as being of commercial value to the programme’s industry partners and creative businesses, the research promises to make a sizeable contribution to teaching development in immersive storytelling.
Matthew said: “Immersive technologies have really taken hold of the creative industries, transforming the ways that film audiences, gamers and theatregoers can engage with stories. Yet there remains a question mark over how we communicate what 'immersion' means in marketing and promotional content.
“Without a promotional toolkit specific to the grammar of VR and AR technologies, the audiences for these experiences will struggle to grow. I am therefore excited to be leading a small team across the StoryFutures Creative Cluster, developing new promotional strategies and prototypes for how to better market immersive experiences to audiences.
“We will be partnering with major creative industry players, and will produce a range of new course materials that can be embedded into the undergraduate teaching provision at Bath Spa University."