Digital Marketing Skills Bootcamp — Bath Spa University Skip to main content

Skills Bootcamp in Digital Marketing

Short course

    Looking to change to a career in marketing or business development? Our Skills Bootcamp in Digital Marketing provides the skills you need to pursue a career in these fields.

    In this ten-week free online short course, you’ll get the skills needed to gain employment in marketing and business development roles. You’ll learn how we interact with digital and real-world influences, how to identify target markets, what customer journeys and touchpoints are, and how to create marketing campaigns across multiple digital platforms.

    You must be aged 19+ to apply. You can complete one government funded Skills Bootcamp per financial year, however we only accept applications from those who haven't completed one in the last two years.

    “The cohort of students were friendly and from a mix of professional backgrounds and we were all able to contribute and learn from each other. The tuition was outstanding and covered core planned elements as well as the topics requested. Group work on practical tasks and projects was a valuable experience.”

    Dawn Thomson, Social Prescribing Link Worker for Southern Brooks & DHI

    What you'll learn

    Course overview

    This course is designed to give you an introduction to digital marketing. You'll be introduced to marketing theory prior to the core digital marketing content. The core content will be very practical and hands-on in its approach, reflecting digital marketing requirements from employers.

    Throughout the course you'll earn different digital badges. These can be displayed on your LinkedIn profile to increase your employability and visibility.

    During the Skills Bootcamp you'll also receive a mock interview from a member of staff at Bath Spa University. This is to help you increase your confidence in an interview setting and practise your techniques.

    After completing the short course you'll have the opportunity to complete the Digital Marketing Institute's Digital Marketing Associate Certification. This involves taking an online exam which you'll be offered support and preparation for.

    Course structure

    You'll cover a variety of topics on the course including:

    • An introduction to marketing, branding and consumer behaviour
    • Digital thinking and behaviour
    • Digital marketing concepts
    • Concessions, leads, funnel, personas, business and marketing insights 
    • Web, search analytics and SEO
    • Selling online
    • Creating web content
    • Copy writing
    • Social media platforms
    • Email marketing
    • PR and influences 
    • Planning campaigns 
    How will I be taught?

    You'll be taught by highly experienced lecturers and also benefit from guest speakers, group exercises and online learning to ensure that you can fit the course around your other commitments. You'll create a project that tackles a marketing problem and present this to a panel of experts in your final week. 

    You'll have the opportunity to attend networking events and employer talks, which may fall outside of teaching hours, depending on availability.

    You’ll be taught through a combination of face-to-face and online teaching and will receive between two and four hours of teaching Monday-Thursday between 10am and 3pm. There'll be no sessions on Fridays. It's necessary to attend every session over the ten weeks in order to get the most out of the qualification. 

    During the ten weeks there'll be opportunities for you to take part in mentoring sessions and 1-2-1s.  In-person teaching will take place at Newton Park campus.

    It's important to note that you're expected to spend a number of hours outside of teaching on independent and group study to support your learning. Your lecturers will support you with reading activities to do during your independent study.

    “I was provided with support throughout and felt I could let lecturers know when I was struggling. This was very useful when I had an interview coming up, which I was nervous about. Jason and Tony went through a potential interview process with me and made me feel a lot more confident and prepared."

    Maya, Digital Content Creator at Naturally Social

    Interested in applying?

    What we look for

    The single biggest thing we’re looking for is your commitment and interest in digital marketing. While some previous knowledge is desirable, the most important factor is a positive mindset.

    Eligibility requirements

    You must:

    • Be aged 19+
    • Have the right to live and work in the UK
    • Agree to provide mandatory personal data and supplementary information on your employment outcomes for up to eight months following completion of the Skills Bootcamp
    • Live in Bath, North and North East Somerset, Bristol or South Gloucestershire.
    • Have not completed a goverment funded Skills Bootcamp in the last two years.
    Cost

    Our Skills Bootcamp is funded by the Department for Education (DfE), and therefore is free. You can complete one government funded Skills Bootcamp per financial year, however we only accept applications from those who haven't completed one in the last two years.

    If you're being sent for training by your employer, your employer will need to pay up to 30% of the total fees depending on the size of the company. If this is the case, please contact us at skillsbootcamps@bathspa.ac.uk for more details.

    Dates and times

    The next courses start on:

    • 31 October for ten weeks, Monday-Thursday 10am-3pm

    Teaching in weeks one and two will be in person at Newton Park from 10am-2pm. From week three onwards, your digital marketing teaching will be online from 9am-1pm. On Thursdays you'll focus on employability skills and will be in person. Online mentoring sessions will be available on Mondays and Tuesdays.

    There'll be no teaching in week nine so you can focus on completing your project and presentation, which you'll present in week ten. 

    You'll receive a weekly schedule prior to starting the course.

    Places are offered on a first come first serve basis. To have the best chance of securing a place, please apply as soon as possible.

    How to apply
    1. Complete the first stage eligibility form
    2. If you meet the basic eligibility criteria for this Skills Bootcamp we'll invite you to complete a second stage application form
    3. A member of our team will then have a quick phone call with you to discuss your objectives and ensure your suitability for this course
    4. If you are suitable for the course our team will contact you a couple of days after your phone call to offer you a place on the course
    5. Once you accept the offer, you are enrolled. You'll receive more details about the course before the start date.

    “I was blown away by the assistance and support received from the course management team with regard to my hearing disability. They went out of their way to provide expensive hearing equipment and ensured that all lectures were captioned on my computer and mobile phone with various captioning app technologies.”

    Joy, Student, Skills Bootcamp in Digital Marketing

    What happens after completing a Skills Bootcamp?

    Employability support

    You'll receive six months of employability support after completing a Skills Bootcamp. This includes your lecturers signposting you to networking events and job vacancies. You'll also receive a quarterly newsletter with the latest training opportunities, jobs fairs and tech events.

    Employment outcomes

    As our Skills Bootcamps are fully funded by the Department for Education, there is an expectation from the DfE that you'll keep in touch with us to let us know about any interviews or job offers you receive after completing the short course. We'll provide you with a short form that you must get your new employer to fill out in order for us to provide evidence to the DfE.

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    Contact us

    If you have any queries please contact skillsbootcamps@bathspa.ac.uk.

    Privacy Notice

    Read the privacy notices about signing up for these Skills Bootcamps, including how and why your personal data will be collected, and what it will be used for.

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