Short course
In this ten-week free short course, you’ll get the skills needed to gain employment in marketing and business development roles. You’ll learn how we interact with digital and real-world influences, how to identify target markets, what customer journeys and touchpoints are, and how to create marketing campaigns across multiple digital platforms.
You must be aged 19+ to apply. We only accept applications from students who haven't completed a government funded Skills Bootcamp in the last year.
Our current Skills Bootcamps in Digital Marketing are full and we're no longer accepting applications at this time. Please register your interest to be notified of any upcoming Skills Bootcamps.
“The cohort of students were friendly and from a mix of professional backgrounds and we were all able to contribute and learn from each other. The tuition was outstanding and covered core planned elements as well as the topics requested. Group work on practical tasks and projects was a valuable experience.”
Dawn Thomson, Social Prescribing Link Worker for Southern Brooks & DHI
This course is designed to give you an introduction to digital marketing. You'll be introduced to marketing theory prior to the core digital marketing content. The core content will be very practical and hands-on in its approach, reflecting digital marketing requirements from employers.
Throughout the course you'll earn different digital badges. These can be displayed on your LinkedIn profile to increase your employability and visibility.
During the Skills Bootcamp you'll also receive a mock interview from a member of staff at Bath Spa University. This is to help you increase your confidence in an interview setting and practise your techniques.
After completing the short course you'll have the opportunity to complete the Digital Marketing Institute's Digital Marketing Associate Certification. This involves taking an online exam which you'll be offered support and preparation for.
You'll cover a variety of topics on the course including:
You'll be taught by highly experienced lecturers and also benefit from guest speakers, group exercises and online learning to ensure that you can fit the course around your other commitments. You'll create a project that tackles a marketing problem and present this to a panel of experts in your final week.
You'll have the opportunity to attend networking events and employer talks, which may fall outside of teaching hours, depending on availability.
You’ll be taught through a combination of face-to-face and online teaching and will receive between two and four hours of teaching Monday-Thursday between 10am and 3pm. There'll be no sessions on Fridays. It's necessary to attend every session over the ten weeks in order to get the most out of the qualification.
During the ten weeks there'll be opportunities for you to take part in mentoring sessions and 1-2-1s. In-person teaching will take place at Sion Hill campus.
It's important to note that you're expected to spend a number of hours outside of teaching on independent and group study to support your learning. Your lecturers will support you with reading activities to do during your independent study.
Throughout your Skills Bootcamp journey your progress will be reviewed. This concludes in the creation and delivery of a course project, where you’ll have the opportunity to showcase the skills you've learned.
You'll develop your employability and soft skills based on proven methods for CV and personal statement writing, and interview techniques. You'll also gain knowledge of techniques in confidence, resiliency, communication and problem-solving. You'll be supported with mock interviews, feedback on your CV, completing job applications and 1-2-1 mentoring.
Whilst taking a break from working, Lior Burstein completed Bath Spa University's Skills Bootcamp in Digital Marketing. She's recently started working as part of the Skills Bootcamp team, helping new and potential students undertake the same journey. Lior tells us her experience of the short course and her advice for changing careers.
Read Lior Burstein's story
You’ll enhance your job prospects by engaging with employers throughout the Skills Bootcamp. Employers may offer chances to interview, be on the panel in your final presentation and hold talks over the ten weeks.
You don't need any prior knowledge of digital marketing to complete this short course. Whether you're currently employed or unemployed, our free Skills Bootcamp shows you can bring your broader work and life experience together with new digital skills. This will allow you to feel much more confident in your ability to gain employment in marketing and business development roles.
“I was provided with support throughout and felt I could let lecturers know when I was struggling. This was very useful when I had an interview coming up, which I was nervous about. Jason and Tony went through a potential interview process with me and made me feel a lot more confident and prepared."
Maya, Digital Content Creator at Naturally Social
The single biggest thing we’re looking for is your commitment and interest in digital marketing. While some previous knowledge is desirable, the most important factor is a positive mindset.
You must:
Our Skills Bootcamp in Digital Marketing is funded by the Department for Education (DfE), and therefore is free. We only accept applications from students who haven't completed a government funded Skills Bootcamp in the last 12 months.
If you're being sent for training by your employer, your employer will need to pay up to 30% of the total fees depending on the size of the company. If this is the case, please contact us at shortcourses@bathspa.ac.uk for more details.
Our current Skills Bootcamps in Digital Marketing are full and we're no longer accepting applications at this time. Please register your interest to be notified of any upcoming Skills Bootcamps.
Our current Skills Bootcamps in Digital Marketing are full and we're no longer accepting applications at this time. Please register your interest to be notified of any upcoming Skills Bootcamps.
“I was blown away by the assistance and support received from the course management team with regard to my hearing disability. They went out of their way to provide expensive hearing equipment and ensured that all lectures were captioned on my computer and mobile phone with various captioning app technologies.”
Joy, Student, Skills Bootcamp in Digital Marketing
If you have any queries please contact shortcourses@bathspa.ac.uk
Read the privacy notices about signing up for these Skills Bootcamps, including how and why your personal data will be collected, and what it will be used for.
Website feedback to web@bathspa.ac.uk
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