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Skills Bootcamp in Digital Marketing

Short course

    Looking to start your own business? Our Skills Bootcamp in Digital Marketing provides the skills you need to start your own business and market it effectively.

    • Learn the essential elements of a robust digital marketing plan.
    • Understand the mechanics of dopamine-driven feedback loops and their impact on consumer behaviour.
    • Delve into the emergence of digital cultures and communities and their profound societal influence.

    In this ten week free Skills Bootcamp in Digital Marketing, you’ll gain the skills needed to start your own small business and market it effectively. 

    You’ll explore how digitalisation has integrated into our daily lives, learn the vital role of social media in marketing and delve into the intricacies of crafting effective digital strategies and business plans. 

    This course is for people looking to set up as self-employed, not for those who have an established business. You must be aged 19+ to apply.

    We only accept applications from students who haven't completed a government funded Skills Bootcamp in the last 12 months.

    Our current Skills Bootcamps in Digital Marketing are full and we're no longer accepting applications at this time. Please register your interest to be notified of any upcoming Skills Bootcamps.

    "I'm really glad to have been given the opportunity to take part in the Skills Bootcamp. It's improved my confidence and shown me which areas I should focus on. I know that launching a business will be hard, but I now have knowledge and practical skills to get started with the business and to market it."

    Jane Butterfield, Student, Skills Bootcamp in Digital Marketing

    What you'll learn

    Course overview

    This course is designed to give you an introduction to digital marketing. You'll be introduced to marketing theory and core digital marketing content, as well as learning about entrepreneurship throughout the ten weeks.

    The core content will be very practical and hands-on in its approach. You'll create a project that entails your small business's digital marketing strategies and plans, and present this to a panel of experts in your final week. You’ll also be expected to complete a small business action plan.

    Course structure

    You'll cover a variety of topics on the course including:

    • An introduction to digital marketing
    • Building digital relationships
    • Understanding digital culture
    • Social media in digital marketing
    • Search engine optimisation (SEO)
    • The psychology of colour in marketing
    • The dopamine effect in digital marketing
    • Writing digital marketing strategies
    • Digital strategies and business plans 
    How will I be taught?

    You'll be taught by highly experienced lecturers and also benefit from guest speakers, group exercises and online learning.

    It's necessary to attend every session over the ten weeks in order to get the most out of the course. It's also important to note that you're expected to spend a number of hours outside of teaching on independent and group study to support your learning. Your lecturers will support you with reading activities to do during your independent study.

    Empowering employability and your success

    Our wellbeing, employability and careers programme focuses on an evidence-based approach, integrating a positive psychological and coaching approach with employability and career skills. Through conversations, connections and collaborations, these can facilitate positive changes and grow a supportive community.  

    Our goal is to empower you with the knowledge, skills and experience needed to navigate the job market, portfolio careers and self-employment successfully and to thrive in your career. 

    To facilitate the building of connection and community you'll be offered a one-to-one wellbeing and careers coaching session when you start your Skills Bootcamp. There'll be two further opportunities to have a one-to-one coaching session during and after your course. 

    During your course you'll have access to:

    • One to one wellbeing and careers coaching
    • Workshop sessions and learning huddles
    • Wellbeing, careers and creativity immersions
    • Networking events with local employers, Skills Bootcamp alumni and fellow learners
    Assessments and how your progress will be reviewed

    Throughout your Skills Bootcamp journey, your progress will be reviewed in multiple formats which could include verbal and written feedback, peer feedback, formal assessments and 1-2-1 progress reviews with a Skills Bootcamp team member. You'll also create and deliver a course project where you’ll have the opportunity to showcase the skills you've learned. 

    The formal assessments will happen at key points during the course but are not pass-or-fail. They are a tool for us to identify your strengths and weaknesses to help us give you the best opportunity to reach your goals during the Skills Bootcamp.

    Ofsted and the Skills Bootcamps

    The Office for Standards in Education, Children’s Services and Skills (Ofsted) regulates the Skills Bootcamps. They inspect services providing education and skills for learners of all ages. They also inspect and regulate services that care for children and young people.

    This means that all Skills Bootcamp providers must meet Ofsted’s framework regulations, therefore, ensuring you have a good experience on your learning journey. However, at any point during the delivery of the Skills Bootcamp, the University might be inspected by Ofsted. While this won't impact your day-to-day participation on the course, Ofsted might request to speak to you to gain insights into your Skills Bootcamp experience. 

    Interested in applying?

    What we look for

    You must be committed to starting a small business and have an interest in digital marketing. This course is solely for people wanting to start their own businesses, not for those who have an established business.

    Eligibility requirements

    You must:

    • Be aged 19+
    • Be living in Bath and North East Somerset, North Somerset, Bristol or South Gloucestershire
    • Have the right to live and work in the UK
    • Agree to provide mandatory personal data and supplementary information on your career outcomes for up to eight months following completion of the Skills Bootcamp
    • Not have completed a Skills Bootcamp funded by the Department for Education (DfE) in the last 12 months
    • Have an interest in starting your own business

    Our Skills Bootcamp in Digital Marketing is funded by the Department for Education (DfE), and therefore is free. We only accept applications from students who haven't completed a government funded Skills Bootcamp in the last 12 months.

    Dates and times

    Our current Skills Bootcamps in Digital Marketing are full and we're no longer accepting applications at this time. Please register your interest to be notified of any upcoming Skills Bootcamps.

    How to apply

    Our current Skills Bootcamps in Digital Marketing are full and we're no longer accepting applications at this time. Please register your interest to be notified of any upcoming Skills Bootcamps.

    “Completing the Skills Bootcamp definitely helped me get new work and gave me a good starting point for developing my marketing knowledge and skills.”

    Cameren, Student, Skills Bootcamp in Digital Marketing

    What happens after completing a Skills Bootcamp?

    Career support

    After completing your Skills Bootcamp you’ll be supported by your Career Development Coach for six months. This includes help with putting together a business plan. You’ll have access to additional training such as our Entrepreneurship for Beginners short course.

    During and after your course you’ll be invited to a Skills Bootcamps students and alumni LinkedIn group in which you can network and celebrate your career success with your fellow learners.

    Once you’ve finished your Skills Bootcamp you’ll be sent a monthly newsletter with the latest job vacancies and networking events.

    Skills Bootcamps outcomes

    As our Skills Bootcamps are fully funded by the Department for Education, there is an expectation that you'll keep in touch with us to let us know about any career progression opportunities you receive after completing the short course. You’ll be provided with a short declaration form to fill out once you've secured new work.

    Our lecturers

    logos for West of England Combined Authority and Skills for Life 

    Contact us

    If you have any queries please contact

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    Read the privacy notices about signing up for these Skills Bootcamps, including how and why your personal data will be collected, and what it will be used for.

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