Digital Marketing Skills Bootcamp — Bath Spa University

Skills Bootcamp in Digital Marketing

Short course

    Looking to change to a career in marketing or business development? Our Skills Bootcamp in Digital Marketing provides the skills you need to pursue a career in these fields.

    In this 12-week free online short course, you’ll get the skills needed to gain employment in marketing and business development roles. You’ll learn how we interact with digital and real-world influences, how to identify target markets, what customer journeys and touchpoints are, and how to design websites.

    “The cohort of students were friendly and from a mix of professional backgrounds and we were all able to contribute and learn from each other. The tuition was outstanding and covered core planned elements as well as the topics requested. Group work on practical tasks and projects was a valuable experience.”

    Dawn Thomson, Social Prescribing Link Worker for Southern Brooks & DHI

    What you'll learn

    Course overview

    This course is designed to give you an introduction to digital marketing. You'll learn a small amount of marketing theory prior to the core digital marketing content. The core content will be very practical and hands-on in its approach, reflecting digital marketing requirements from employers.

    During weeks seven and 11 there'll be no teaching of new material, instead you'll have mentor sessions and a chance to put into practice what you've learnt. Week 12 is dedicated to your presentations, which will be in front of a panel of digital marketing professionals. 

    Course structure

    You'll cover a variety of topics on the course including:

    • An introduction to marketing, branding and consumer behaviour
    • Digital thinking and behaviour
    • Digital marketing concepts
    • Concessions, leads, funnel, personas, business and marketing insights 
    • Web, search analytics and SEO
    • Selling online
    • Creating web content
    • Copy writing
    • Social media platforms
    • Email marketing
    • PR and influences 
    • Planning campaigns 

    How will I be taught?

    You'll be taught by highly experienced lecturers and also benefit from guest speakers, group exercises and online learning to ensure that you can fit the course around your other commitments. You'll have the opportunity to attend networking events and employer talks, which may fall outside of teaching hours, depending on availability.

    You’ll be taught through a combination of face-to-face and online teaching and will receive a minimum of two hours of teaching Monday-Thursday between 10am and 3pm. There are optional late afternoon sessions where you’ll be able to access additional support. There'll be no sessions on Fridays. In-person teaching will take place at either one of Bath Spa University's campuses or Bath College's City Centre campus.

    It's important to note that you're expected to spend a number of hours outside of teaching on independent study to support your learning. You'll be supported by your lecturers during your independent studying.

    “I was provided with support throughout and felt I could let lecturers know when I was struggling. This was very useful when I had an interview coming up, which I was nervous about. Jason and Tony went through a potential interview process with me and made me feel a lot more confident and prepared."

    Maya, Digital Content Creator at Naturally Social

    Interested in applying?

    What we look for

    The single biggest thing we’re looking for is your commitment and interest in Digital Marketing.

    We aim to deliver inclusive opportunities for West of England Combined Authority residents to progress in digital careers. For this reason, we particularly welcome applications from ethnic minorities, females, individuals with disabilities and other under-represented groups.

    Eligibility requirements

    You must:

    • Be aged 19+
    • Have the right to live and work in the UK
    • Agree to provide mandatory personal data and supplementary information on your employment outcomes for up to eight months following completion of the Skills Bootcamp
    • Live in Bath and North East Somerset, Bristol or South Gloucestershire.

    Cost

    Our Skills Bootcamp is funded through West of England Combined Authority’s Digital Skills Investment Programme and is free.

    Dates and times

    The next course starts on:

    • 6 June for 12 weeks, Monday - Thursday, 10am-3pm

    Places are offered on a first come first serve basis. To have the best chance of securing a place, please apply as soon as possible.

    How to apply

    1. Complete the first stage eligibility form
    2. If you meet the basic eligibility criteria for this Skills Bootcamp we'll invite you to complete a second stage application form
    3. A member of our team will then have a quick phone call with you to discuss your objectives and ensure your suitability for this course
    4. If you are suitable for the course our team will contact you a couple of days after your phone call to offer you a place on the course
    5. Once you accept the offer, you are enrolled. You'll recieve more details about the course before the start date.

    “I was blown away by the assistance and support received from the course management team with regard to my hearing disability. They went out of their way to provide expensive hearing equipment and ensured that all lectures were captioned on my computer and mobile phone with various captioning app technologies.”

    Joy, Student, Skills Bootcamp in Digital Marketing
    Funded through the West of England Combined Authority's Digital Skills Investment Programme.

     

    West of England Combined Authority logo.

    Contact us

    If you have any queries please contact skillsbootcamps@bathspa.ac.uk.

    Privacy Notice

    Read the privacy notice about signing up to these Skills Bootcamps, including how and why your personal data will be collected, and what it will be used for.

    Website feedback to web@bathspa.ac.uk