Short course
In this 12-week free online short course, you’ll get the skills needed to gain employment in marketing and business development roles. You’ll learn how we interact with digital and real-world influences, how to identify target markets, what customer journeys and touchpoints are, and how to design websites.
“The cohort of students were friendly and from a mix of professional backgrounds and we were all able to contribute and learn from each other. The tuition was outstanding and covered core planned elements as well as the topics requested. Group work on practical tasks and projects was a valuable experience.”
Dawn Thomson, Social Prescribing Link Worker for Southern Brooks & DHI
This course is designed to give you an introduction to digital marketing. You'll learn a small amount of marketing theory prior to the core digital marketing content. The core content will be very practical and hands-on in its approach, reflecting digital marketing requirements from employers.
During weeks seven and 11 there'll be no teaching of new material, instead you'll have mentor sessions and a chance to put into practice what you've learnt. Week 12 is dedicated to your presentations, which will be in front of a panel of digital marketing professionals.
You'll cover a variety of topics on the course including:
You'll be taught by highly experienced lecturers and also benefit from guest speakers, group exercises and online learning to ensure that you can fit the course around your other commitments. You'll have the opportunity to attend networking events and employer talks, which may fall outside of teaching hours, depending on availability.
You’ll be taught through a combination of face-to-face and online teaching and will receive a minimum of two hours of teaching Monday-Thursday between 10am and 3pm. There are optional late afternoon sessions where you’ll be able to access additional support. There'll be no sessions on Fridays. In-person teaching will take place at either one of Bath Spa University's campuses or Bath College's City Centre campus.
It's important to note that you're expected to spend a number of hours outside of teaching on independent study to support your learning. You'll be supported by your lecturers during your independent studying.
Meet Skills Bootcamp in Digital Marketing Lecturer, Dave Webb. He shares his skills with those looking to reskill and change careers drawing upon experience from his recent career change. Dave teaches foundational business and digital skills on the course and highlights how these short courses give you the confidence boost needed to get back into the world of work.
Read Dave's story
You'll develop your employability and soft skills based on proven methods for CV and personal statement writing, and interview techniques. You'll also gain knowledge of techniques in confidence, resiliency, communication and problem-solving.
You’ll enhance your job prospects by engaging with employers throughout the Skills Bootcamp. You'll be supported with mock interviews, completing job applications and 1-2-1 mentoring.
You don't need any prior knowledge of digital marketing to complete this short course. Whether you're currently employed or unemployed, our free Skills Bootcamp shows you can bring your broader work and life experience together with new digital skills. This will allow you to feel much more confident in your ability to apply for roles in marketing and business development.
“I was provided with support throughout and felt I could let lecturers know when I was struggling. This was very useful when I had an interview coming up, which I was nervous about. Jason and Tony went through a potential interview process with me and made me feel a lot more confident and prepared."
Maya, Digital Content Creator at Naturally Social
The single biggest thing we’re looking for is your commitment and interest in Digital Marketing.
We aim to deliver inclusive opportunities for West of England Combined Authority residents to progress in digital careers. For this reason, we particularly welcome applications from ethnic minorities, females, individuals with disabilities and other under-represented groups.
You must:
Our Skills Bootcamp is funded through West of England Combined Authority’s Digital Skills Investment Programme and is free.
The next course starts on:
Places are offered on a first come first serve basis. To have the best chance of securing a place, please apply as soon as possible.
“I was blown away by the assistance and support received from the course management team with regard to my hearing disability. They went out of their way to provide expensive hearing equipment and ensured that all lectures were captioned on my computer and mobile phone with various captioning app technologies.”
Joy, Student, Skills Bootcamp in Digital Marketing
If you have any queries please contact skillsbootcamps@bathspa.ac.uk.
Read the privacy notice about signing up to these Skills Bootcamps, including how and why your personal data will be collected, and what it will be used for.
Website feedback to web@bathspa.ac.uk