Skip to main content


BA (Hons)

Undergraduate degree - single honours

BA (Hons) Marketing
Bath Business School
Campus or location
Newton Park
Course length
Three years full time, or four years full time with professional placement year. Part time available.
UCAS codes
Institution Code: B20
Course Code: MAR1 or MAR2 (with professional placement year)
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email with your specific details.

Become a socially-conscious marketer. Gain certification in digital marketing skills and use emerging marketing practices to create innovative and immersive campaigns.

  • Prepare for a career in the fast-paced and ever-evolving business of marketing.
  • Enhance your creative and digital skills and gain experience of cutting-edge marketing technology.
  • Work towards an additional qualification from the Chartered Institute of Marketing (CIM) alongside your Marketing degree.

Marketing has the power to shape everything in business, from consumer choice to product development, brand, and sustainable consumption. On our Marketing degree you’ll develop a marketer's toolkit and work collaboratively to explore sustainable and ethical marketing practices that create brands with purpose.

You’ll learn marketing fundamentals while having the flexibility to choose modules that interest you most. You might lean more towards expanding your knowledge in international marketing and cross-cultural management, or specialise in developing marketing plans for sustainable brands. You may choose to focus on deepening your understanding of digital and immersive technologies, new trends in influencer marketing and emerging platforms. Whichever direction you choose, you'll be gaining skills that you can apply to any industry.

The course supports you to develop highly sought-after digital marketing skills and gives you opportunities to explore the use, in marketing, of emerging technologies such as Artificial Intelligence (AI) and Virtual reality (VR). By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills that you can use in your marketing career.

DMI accreditation

Digital Marketing Institute Accredited

We’ve partnered with the Digital Marketing Institute (DMI) to offer Certified Digital Marketing Associate (CDMA) certification. This means that on successful completion of the Digital Marketing Essentials module in your second year, you’ll obtain certification that shows you've learned the fundamental skills of digital marketing and is recognised by the world’s leading employers including Google, Facebook and Twitter. Learn more about our Business degree accreditations

Open Days

Get a taste of life at BSU – come to an Open Day.

Book your place

What you'll learn


Take your interest in marketing to the next level. Learn how to integrate digital approaches into the design of campaigns and how to market sustainable and ethical brands. Gain an understanding of the wider global environment that supports the digital expansion of brands today.

You’ll develop your academic understanding of the theories that underpin marketing planning, the societal implications of marketing activities, and the practical skills needed to effectively prepare for a career within the industry.

In addition, you'll have the opportunity to grow as a creative thinker, and develop crucial skills employers look for when recruiting graduates. We also support you to create your own business opportunities, if you’d like to develop as an entrepreneur.

Course structure

Year one
Gain key knowledge of the business environment, organisational structures and business cultures. You’ll begin to build your marketing toolkit from the start of your degree, learning about the process of marketing, building campaigns and using digital technology. You’ll also hone the data management skills that will support later learning on data analytics and use online simulations to explore various business scenarios.

Year two
In the second year you'll start to develop your digital marketing skills and learn more about all aspects of promotional media. On successful completion of the Digital Marketing Essentials module in semester one, you’ll immediately obtain DMI certification that shows you've learned the fundamental skills of digital marketing and is recognised by the world’s leading employers including Google, Facebook and Twitter.

You also get the chance to customise your own study journey by choosing modules that support your specific career goals. For example, you could take a deeper dive into social media marketing by studying digital storytelling, influencers and contemporary celebrities in marketing.

You can also choose modules that’ll give you the tools to support your career goals, whether these are to become an entrepreneur, work in a start-up or crowdfund to enable you to be your own boss.

Year three
In your final year you’ll focus on sustainable and societal marketing – a major trend in business today – and learn to create a future-ready brand strategy.

You’ll also have the opportunity to learn about emerging digital and immersive marketing technologies and the role of AI in marketing initiatives, and you’ll get to join The Studio, our innovation hub for creative media technology.

Your final dissertation and module choices are flexible, allowing you to explore topics and make business connections related to the sector of marketing that you'd like to explore.

You might decide to lean more towards developing your mastery of digital marketing and content development, hone your expertise in the application of emerging marketing technologies (VR/AR/AI), or focus more on becoming an international marketing expert and how to manage cross-cultural teams. It’s up to you!

How will I be taught?

We offer variety in the way we teach: sometimes we’ll set problems so that you can find the answers for yourself; sometimes learning is via lectures and small group seminars. Some modules will require you to work in teams to solve business and marketing challenges.

All of our teaching methods facilitate your development as a self directed learner. You'll learn traditional marketing skills alongside emerging digital marketing techniques.

You'll develop digital and teamworking skills, working with your peers to solve problems and overcome challenges using online business simulations and games.

You'll benefit from:

  • Regular industry events: attend guest talks and masterclasses from industry thought leaders, and network with recruiting businesses.
  • Access to marketing experts: You’ll be taught by a team of experienced researchers, business leaders and creative marketing and media practitioners. Our teaching staff provide unique insights into marketing, advertising, digital media and PR and are leading the way in how VR and AR experiences are marketed to new audiences.
  • In-person and online support: we support you in various ways, including drop-in sessions and online access to recorded lectures and other resources.

Learning resources and teaching materials are delivered via our Virtual Learning Environment and e-textbooks at a touch, to your mobile devices.

You’ll be taught by a friendly team of academics, all of whom are committed to helping students achieve their goals. Our class sizes allow tutors to devote attention to you as an individual, to your learning style and needs.

To find out more about how we teach and how you'll learn, please read our Learning and Teaching Delivery Statement.

How will I be assessed?

You'll be assessed in ways that test your marketing abilities, business knowledge and management skills in practical and applicable ways.

These could include presentations, group work, computer-based simulations, podcasts, exams, essays, videos, business reports and opportunities to work on projects set by real companies.

Course modules

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document for more information.

Year one (Level 4) modules
  • The Business Environment
  • Principles of Marketing
  • Managing Data
  • Brand Management and Communications
  • Economics and Globalisation
  • Design Thinking for Enterprise
Year two (Level 5) modules
  • Digital Marketing Essentials
  • Creativity for Business
  • Global communication strategies
  • Digital storytelling
  • Entrepreneurship
  • Marketing in Practice
  • Promotional Media
  • Influencers and contemporary celebrity
  • International Business
  • Work Placement
  • Professional Placement Year
Year three (Level 6) modules
  • Immersive Media
  • Sustainable Marketing
  • International Marketing
  • Cross-Cultural Management in International Business
  • Marketing Project
  • Successful Freelancing
  • AI Communications
  • Digital Content Strategy
  • New Trends in Management
  • Creating and Hosting Festivals and Events
  • Entertainment, Media and IP Law


Study abroad

As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.


You’ll have the opportunity to learn from international companies on topics such as international marketing strategies and doing business overseas.

Past Business School students have travelled to Spain, Italy, Germany, Sweden, Denmark, the USA, Mexico and Singapore.

Work placements, industry links and internships

There are three types of work placements:

  1. A second year Work Placement module comprising one or more short periods of work experience;
  2. A Business Placement: a ten-week summer placement between your second and third year;
  3. A Professional Placement Year (Sandwich Year) which gives you the option to take a year-long work placement between the second and final year of your degree.

You’re fully supported throughout your degree to gain access to local and national contacts in the marketing business and we support and encourage you to approach your dream organisation to gain work experience.

All students can join our MentorMe scheme to get the opportunity to be mentored by marketing professionals and to make those valuable industry connections right from the start of your degree. All final-year students will also join The Studio, Bath Spa University’s brand-new city-centre hub for creative media technology.

Beyond these opportunities, we also give you the chance to work on live project briefs with regional and national businesses, including community groups, charities and arts organisations, to help them find creative solutions to their business needs.

Business School Marketing students have previously worked with local and international companies such as Volvo, THG Beauty Brands, L’Occitane, L’Oréal, Burberry Beauty Brands, Penhaligon’s, Ugg, Pantofola d’Oro, Manchester City FC Fan Club, Bath Rugby, Bath City Farm, and marketing agencies including McCann, and consultancy firms such as Oracle.

Professional accreditation

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.


Enhance your employability – develop sought-after practical skills and knowledge through activities such as working on live projects for companies, internships and volunteering.

Participate in workshops to hone your communication, pitching and negotiation skills.

This degree in Marketing is designed to inspire , expand your networks and broaden your horizons to the types of roles available in the sector.

The hands-on nature of this course will open career opportunities in roles and fields such as:

  • Brand Account Manager
  • Marketing Coordinator
  • Digital marketing
  • Social media management
  • Marketing innovation
  • E-comms
  • Media buying
  • UX/UI design.
Global Citizenship

If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.

You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.

Adobe Creative Campus

Develop a wealth of indispensable digital skills that you can take into your future career. One of only three Adobe Creative Campuses in the UK, we provide all Bath Spa students with access to the full Adobe Creative Suite, giving you the tools to communicate creatively, whatever your course or chosen professional field.   

Professional placement year


This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.


Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

You'll have access to excellent facilities at our Newton Park campus and city centre studios as well as online resources. These include:


Our libraries offer a wide range of business resources, including a wealth of online material that can be accessed on- and off-campus, enabling you to work at times that suit you.


2024 entry
Student Annual tuition fee
UK full time £9,250
UK part time £4,625
International full time £15,750

Professional Placement Year

During the placement year, the fee is reduced to 20% of the full time fee. This applies to UK and EU/International students.

  • UK: £1,850
  • International: £3,150

Interested in applying?

What we look for in potential students

Increasingly, brands are looking to become more sustainable and make a positive contribution to society. We’re looking for students who have a passion for marketing and are particularly interested in the role that marketing plays in achieving positive change in businesses and society.

You'll need to demonstrate an interest in digital marketing, creative flair and good analytical skills. Most of all, we're looking for students who want to make a difference in the world – through marketing.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level – grades BBB-BCC preferred.
  • BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM) accepted in any subject.
  • T Levels – grade Merit preferred.
  • International Baccalaureate – a minimum of 32 points are required.
  • Access to HE courses – typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher).

If you don’t meet the entry requirements above, we may be able to accept your prior learning or experience from outside of formal education. See our Accreditation of Prior Learning (APL) page to learn more.

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page.

Need more guidance? Head to our how to apply webpages.

Course enquiries: Deborah Bowe

Three year course
With placement year

Website feedback to