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BA (Hons)
Undergraduate degree - single honours
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email admissions@bathspa.ac.uk with your specific details.
Marketing has the power to shape everything in business, from consumer choice to product development, brand, and sustainable consumption. On our Marketing degree you’ll develop a marketer's toolkit and work collaboratively to explore sustainable and ethical marketing practices that create brands with purpose.
You’ll learn marketing fundamentals while having the flexibility to choose modules that interest you most. You might lean more towards expanding your knowledge in international marketing and cross-cultural management, or specialise in developing marketing plans for sustainable brands. You may choose to focus on deepening your understanding of digital and immersive technologies, new trends in influencer marketing and emerging platforms. Whichever direction you choose, you'll be gaining skills that you can apply to any industry.
The course supports you to develop highly sought-after digital marketing skills and gives you opportunities to explore the use, in marketing, of emerging technologies such as Artificial Intelligence (AI) and Virtual reality (VR). By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills that you can use in your marketing career.
We’ve partnered with the Digital Marketing Institute (DMI) to offer Certified Digital Marketing Associate (CDMA) certification. This means that on successful completion of the Digital Marketing Essentials module in your second year, you’ll obtain certification that shows you've learned the fundamental skills of digital marketing and is recognised by the world’s leading employers including Google, Facebook and Twitter. Learn more about our Business degree accreditations.
Take your interest in marketing to the next level. Learn how to integrate digital approaches into the design of campaigns and how to market sustainable and ethical brands. Gain an understanding of the wider global environment that supports the digital expansion of brands today.
You’ll develop your academic understanding of the theories that underpin marketing planning, the societal implications of marketing activities, and the practical skills needed to effectively prepare for a career within the industry.
In addition, you'll have the opportunity to grow as a creative thinker, and develop crucial skills employers look for when recruiting graduates. We also support you to create your own business opportunities, if you’d like to develop as an entrepreneur.
Year one
Gain key knowledge of the business environment, organisational structures and business cultures. You’ll begin to build your marketing toolkit from the start of your degree, learning about the process of marketing, building campaigns and using digital technology. You’ll also hone the data management skills that will support later learning on data analytics and use online simulations to explore various business scenarios.
Year two
In the second year you'll start to develop your digital marketing skills and learn more about all aspects of promotional media. On successful completion of the Digital Marketing Essentials module in semester one, you’ll immediately obtain DMI certification that shows you've learned the fundamental skills of digital marketing and is recognised by the world’s leading employers including Google, Facebook and Twitter.
You also get the chance to customise your own study journey by choosing modules that support your specific career goals. For example, you could take a deeper dive into social media marketing by studying digital storytelling, influencers and contemporary celebrities in marketing.
You can also choose modules that’ll give you the tools to support your career goals, whether these are to become an entrepreneur, work in a start-up or crowdfund to enable you to be your own boss.
Year three
In your final year you’ll focus on sustainable and societal marketing – a major trend in business today – and learn to create a future-ready brand strategy.
You’ll also have the opportunity to learn about emerging digital and immersive marketing technologies and the role of AI in marketing initiatives, and you’ll get to join The Studio, our innovation hub for creative media technology.
Your final dissertation and module choices are flexible, allowing you to explore topics and make business connections related to the sector of marketing that you'd like to explore.
You might decide to lean more towards developing your mastery of digital marketing and content development, hone your expertise in the application of emerging marketing technologies (VR/AR/AI), or focus more on becoming an international marketing expert and how to manage cross-cultural teams. It’s up to you!
We offer variety in the way we teach: sometimes we’ll set problems so that you can find the answers for yourself; sometimes learning is via lectures and small group seminars. Some modules will require you to work in teams to solve business and marketing challenges.
All of our teaching methods facilitate your development as a self directed learner. You'll learn traditional marketing skills alongside emerging digital marketing techniques.
You'll develop digital and teamworking skills, working with your peers to solve problems and overcome challenges using online business simulations and games.
You'll benefit from:
Learning resources and teaching materials are delivered via our Virtual Learning Environment and e-textbooks at a touch, to your mobile devices.
You’ll be taught by a friendly team of academics, all of whom are committed to helping students achieve their goals. Our class sizes allow tutors to devote attention to you as an individual, to your learning style and needs.
To find out more about how we teach and how you'll learn, please read our Learning and Teaching Delivery Statement.
You'll be assessed in ways that test your marketing abilities, business knowledge and management skills in practical and applicable ways.
These could include presentations, group work, computer-based simulations, podcasts, exams, essays, videos, business reports and opportunities to work on projects set by real companies.
This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document for more information.
As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.
You’ll have the opportunity to learn from international companies on topics such as international marketing strategies and doing business overseas.
Past Business School students have travelled to Spain, Italy, Germany, Sweden, Denmark, the USA, Mexico and Singapore.
There are three types of work placements:
You’re fully supported throughout your degree to gain access to local and national contacts in the marketing business and we support and encourage you to approach your dream organisation to gain work experience.
All students can join our MentorMe scheme to get the opportunity to be mentored by marketing professionals and to make those valuable industry connections right from the start of your degree. All final-year students will also join The Studio, Bath Spa University’s brand-new city-centre hub for creative media technology.
Beyond these opportunities, we also give you the chance to work on live project briefs with regional and national businesses, including community groups, charities and arts organisations, to help them find creative solutions to their business needs.
Business School Marketing students have previously worked with local and international companies such as Volvo, THG Beauty Brands, L’Occitane, L’Oréal, Burberry Beauty Brands, Penhaligon’s, Ugg, Pantofola d’Oro, Manchester City FC Fan Club, Bath Rugby, Bath City Farm, and marketing agencies including McCann, and consultancy firms such as Oracle.
Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.
Enhance your employability – develop sought-after practical skills and knowledge through activities such as working on live projects for companies, internships and volunteering.
Participate in workshops to hone your communication, pitching and negotiation skills.
This degree in Marketing is designed to inspire , expand your networks and broaden your horizons to the types of roles available in the sector.
The hands-on nature of this course will open career opportunities in roles and fields such as:
If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.
You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.
Develop a wealth of indispensable digital skills that you can take into your future career. One of only three Adobe Creative Campuses in the UK, we provide all Bath Spa students with access to the full Adobe Creative Suite, giving you the tools to communicate creatively, whatever your course or chosen professional field.
This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.
By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.
Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.
On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.
You'll have access to excellent facilities at our Newton Park campus and city centre studios as well as online resources. These include:
Year 1 | £9,250 |
Year 2 | £9,250 |
Year 3 | Published autumn 2024 |
Year 1 | £9,250 |
Year 2 | Published autumn 2024 |
Year 3 | Published autumn 2025 |
Year 1 | Published autumn 2024 |
Year 2 | Published autumn 2025 |
Year 3 | Published autumn 2026 |
Year 1 | £4,625 |
Year 2 | £4,625 |
Year 3 | Published autumn 2024 |
Year 1 | £4,625 |
Year 2 | Published autumn 2024 |
Year 3 | Published autumn 2025 |
Year 1 | Published autumn 2024 |
Year 2 | Published autumn 2025 |
Year 3 | Published autumn 2026 |
Year 1 | £15,050 |
Year 2 | £15,750 |
Year 3 | Published autumn 2024 |
Year 1 | £15,750 |
Year 2 | Published autumn 2024 |
Year 3 | Published autumn 2025 |
Year 1 | Published autumn 2024 |
Year 2 | Published autumn 2025 |
Year 3 | Published autumn 2026 |
During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.
Increasingly, brands are looking to become more sustainable and make a positive contribution to society. We’re looking for students who have a passion for marketing and are particularly interested in the role that marketing plays in achieving positive change in businesses and society.
You'll need to demonstrate an interest in digital marketing, creative flair and good analytical skills. Most of all, we're looking for students who want to make a difference in the world – through marketing.
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:
If you don’t meet the entry requirements above, we may be able to accept your prior learning or experience from outside of formal education. See our Accreditation of Prior Learning (APL) page to learn more.
English Language Requirements for International and EU Applicants
IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.
Course enquiries
For further information about the programme or entry requirements, please email us at admissions@bathspa.ac.uk.
Ready to apply? Click the 'apply now' button in the centre of this page.
Need more guidance? Head to our how to apply webpages.
Course enquiries: Deborah Bowe
Email: d.bowe@bathspa.ac.uk
Website feedback to web@bathspa.ac.uk