Business and Management (Marketing) – BA (Hons) – Bath Spa University Skip to main content

Business and Management (Marketing)

BA (Hons)

Undergraduate degree - single honours

Award
BA (Hons) Business and Management (Marketing)
School/s
Bath Business School
Campus or location
Newton Park
Course length
Three years full-time, or four years full-time with professional placement year. Part-time available.
UCAS codes
Institution Code: B20
Course Code: N500 or 19V2
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email admissions@bathspa.ac.uk with your specific details.

A Business and Management course with a marketing specialism, accredited by the Chartered Institute of Marketing (CIM).

  • Gain broad business and management skills alongside specific marketing knowledge that sets you up for a career in the marketing business.
  • Learn about consumer behaviour, how to create a compelling marketing plan, and how to launch products and services in international markets.
  • Choose either a ten-month or ten-week work placement and apply what you’ve learned in the real world.

Times Higher Education awards shortlist graphic

Want to study business while also delving deeper into marketing?

Our Business and Management (Marketing) degree provides a grounding in the theory and practice of modern marketing and will support you to develop specialist marketing skills alongside a general business degree.

Learn about the impact of marketing on society and the natural environment and how to develop attention-grabbing ideas to offer creative marketing solutions to current business and societal challenges. You'll explore the strategies behind some of the best marketing campaigns and develop a toolkit and practical skills that you can apply to marketing and business challenges on a local and international level.

Marketing is an important function across many types of business and you can mix and match your optional modules to discover where your passion lies. You can choose to learn about entrepreneurship and freelancing, destination management or events management, or explore marketing in the fashion business. Whatever mix of subjects you choose, you'll work with marketing industry professionals, academics at the forefront of leading research and a team of creative and dedicated staff in our close-knit Business School.

Along the way, you’ll develop the core skills you need to excel in all kinds of businesses – with a specialism in marketing – and start to build a clear picture of exactly where those skills could take you.


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“The Bath Business School team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential.”

Alex Appleton, Business and Management graduate

What you'll learn

Overview

You'll be supported by our staff and have access to industry speakers from a variety of backgrounds, representing some of the biggest brands such as Unilever, Uggs and Knorr.

We aim to give you the skills to apply your knowledge in a wide range of situations in any sector. You'll have excellent individual support, with the option to explore a business of your choice, allowing your studies to be tailored to your own interests. You'll also work in a group setting on projects with real-life companies; these could range from solving key issues to devising bold marketing campaigns.

You'll develop specialist marketing skills from broad based marketing principles. You'll learn the fundamentals of marketing in theory and in practice from a national to international perspective. This could mean learning how to create a social media marketing campaign or how to market a brand internationally.

You'll graduate with the ability to work in different businesses: agency environments, the private or public sector, charities or possibly your own business. You can also bring in modules from areas outside the marketing pathway if you want to explore issues around a particular theme, such as sustainability or global affairs.

Course structure

Year one
Gain a broad understanding of today’s business environment – from the context in which organisations operate through to trends in economic thinking and the importance of data in business. Modules will cover topics such as the business environment, economics and globalisation, and managing data.

Year two
Focus on the inner workings of businesses. Use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement – applying what you’ve learned so far in the real world.

Year three
Develop and explore your business learning and focus on the role of international marketing management. Undertake an in-depth business research project in marketing. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability, organisational strategy, new trends in management, creating and hosting festivals and events, and strategic human resource management.

How will I be assessed?

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, exams, essays, videos and business reports.

How will I be taught?

We offer variety in the way we teach: sometimes we’ll set you problems so that you can find the answers for yourself; sometimes we’ll lecture. Most modules use a mix of lectures and small group seminars. There’s a good blend of online activities using our Virtual Learning Environment, Minerva. We invite business leaders to Bath Spa to talk about their experience, and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self-directed learner.

You’ll be given personal support in your study – we’re a friendly team of academics who are committed to helping you achieve your goals.

To find out more about how we teach and how you'll learn, please read our Learning and Teaching Delivery Statement.

Course modules

This course enables you to develop your own learning pathway, depending on your interests. There are a selection of core and optional modules each year. Core modules will depend on your chosen pathway and you can choose optional modules to complement or diversify your core skill-set each year. The programme document gives you more information on module choices.

Year one (Level 4) modules
  • The Business Environment
  • Organisational Behaviour and Management
  • Economics and Globalisation
  • Managing Data
  • Design Thinking for Enterprise
  • Professional Practice
Year two (Level 5) modules
  • Creativity for Business
  • Innovation Management
  • The Marketing Business
  • Human Resource Management
  • Financial Accounting
  • Operations and Project Management
  • Destination Management
  • International Business
  • Entrepreneurship
  • Applying Economics
  • Festival and Events Management
  • Law for Business Enterprise
  • Fashion Marketing and Management
  • Work Placement
  • Professional Placement Year
  • Teaching English to Speakers of Other Languages
Year three (Level 6) modules
  • Business and Management Project
  • International Marketing
  • Management Accounting
  • Strategic Human Resource Management
  • Enterprise: Creating your Business
  • Organisational Strategy
  • Managing Sustainability
  • New Trends in Management
  • Cross Cultural Management in International Business
  • Business Placement
  • Tourism: Contemporary Issues
  • Creating and Hosting Festivals and Events
  • Advanced Economics Issues
  • Exploring Law in Business
  • Business and Academic Skills
  • Fashion Marketing Visualisation
  • Successful Freelancing
  • Leadership and Management.

Opportunities

Study abroad

As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.

Business community projects

We give you the opportunity to work with regional and national businesses. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.

Professional accreditation

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.

Work placements, industry links and internships

In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships.

Careers

Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. Our students have gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.

Recent Business and Management graduates have gone into the following roles:

  • Sales Campaign Manager
  • Social Media Marketing Manager
  • Data Analyst
  • Marketing Executive
  • Marketing Analyst
  • Management Analyst
  • Social Media Content Creator
  • SEO Consultant
  • Marketing Executive
  • Merchandiser
  • Media Editor.
Global Citizenship

If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.

You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.

Professional placement year

Overview

This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Preparation

Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

You'll have access to excellent facilities at our Newton Park campus and city centre studios as well as online resources. These include:

Resources

Our libraries offer a wide range of business resources, including a wealth of online material that can be accessed on- and off-campus, enabling you to work at times that suit you.

Fees

Please note: Students from the EU, EEA and Switzerland are not generally eligible for the UK (Home) fee status. Please refer to the international student rate. Irish citizens and those granted Settled status under the EU Settlement Scheme are eligible for UK (Home) fee status. There are also other circumstances where this may apply: See UKCISA for more information.

UK students full time

2022/23 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026
UK students part time

2022/23 Entry

Course fees
Year 1 £4,625
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026
International students full time

2022/23 Entry

Course fees
Year 1 £14,400
Year 2 Published Jan 2023
Year 3 Published Jan 2024

2023/24 Entry

Course fees
Year 1 Published Jan 2023
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026
All students full time - with professional placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.

Interested in applying?

What we look for in potential students

We’re looking for individuals who are enterprising and creative. You’ll need to have drive, motivation and the get-up-and-go to achieve in a challenging environment.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level – grades BBB-BCC preferred.
  • BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM) accepted in any subject.
  • T Levels – grade Merit preferred.
  • International Baccalaureate – a minimum of 28 points are required.
  • Access to HE courses – typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher).

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at admissions@bathspa.ac.uk.

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page.

Need more guidance? Head to our how to apply webpages.

Get ahead

You’ll already be actively interested in business through activities such as looking at business news online and relevant specialist online journals e.g. marketing week online.

Course leader: Judith Robinson
Email: j.robinson@bathspa.ac.uk

Three year course
With placement year

Website feedback to web@bathspa.ac.uk