BA (Hons) Media Communications – Bath Spa University

Media Communications

BA (Hons)

Undergraduate degree - single or combined honours

Key facts

BA (Hons) Media Communications
School of Creative Industries (School of Study)
Campus or location
Newton Park
Course length
Three years full time, or four years full time with professional placement year.
UCAS codes
Institution Code: B20
Course Code: P390 or S176
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. Typical offers include A-level grades CCC or above.

View 'typical offers' for more information.

Develop the skills you need to examine, challenge and transform today’s issues through the power of media communications.

  • Learn to communicate new ideas to audiences – locally and globally.
  • Explore and challenge the ways global media shape everyday perception and culture.
  • Build up a diverse portfolio that demonstrates your knowledge of the changing media landscape.

Ever wondered why the media tells stories and represents people the way that it does? Or how the film, TV, music and game industries transform wider society and culture? Or how social media shapes how we perceive, consume and participate in everyday life?

BA Media Communications develops the research skills you need to make sense of these questions, and looks across contemporary media industries – their audiences, interactive platforms and representations – at a local, national and global level.

We want you to develop the collaborative and digital skills you’ll need to participate in and across media platforms. You’ll benefit from a creative blend of practical and research-led approaches, to better equip you with the skills you’ll need to understand audiences and how to communicate new ideas with them.

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“An engaging and dynamic course that has equipped me with both the analytical and practice-based skills necessary to work within the ever-changing media environment.”

Media Communications Graduate, 2014

What you'll learn


Learn to communicate new ideas to audiences – locally and globally. Build academic and creative skills, with a focus on multi-platform media, gender and representation, film, game and television industries, music cultures and emerging digital technologies.

Explore how global media industries shape everyday culture. Examine why the media represents local communities the way that it does, and challenge the ways that social media influences how we perceive, consume and participate in daily life.

Partnering with prominent community and industry groups in Bath and beyond, you’ll build up a portfolio of research insights and media artefacts, working towards a final-year creative project that communicates original ideas to an industry audience.

Course structure

Year one
Modules equip you with the essential critical toolkit for understanding and analysing the contemporary media and conducting media research. You’ll examine media technologies, popular cultures, media ownership, media representations and media branding, and use social tools to gain practical media-making skills. You’ll be introduced to some of the key methods in media research through a series of case studies including gender in the media, television audiences, journalism, media preservation and music cultures.

Year two
You’ll question global media cultures, examining – for example – how the media transcends the borders of platforms, audiences, cultures, industries and countries. Alongside this, you’ll study the impacts of a global media culture on everything from production to consumption. You’ll have the opportunity to develop your skills in media-making, while further examining these themes in relation to more specific areas, such as stardom and celebrity, journalism and citizenship, music and digital cultures.

Year three
We'll encourage you to specialise in an area that interests you, and to develop independent research and/or practice. This manifests in the form of a dissertation, with specialist modules available in gender and film, media technology, fandom, music journalism, computer and video games. We’ll explore the central role that these play in our leisure time, community media, and how disasters and terrorism are reported.

How will I be assessed?

Media Communications is a theoretical course with a practical component. Assessments therefore range from essays, professional writing, presentations, reviews and feature writing, to cross-media presentations, object history work and industry reports and investigations. You’ll also learn through the creation of journals, research logs and portfolios, blog posts and collaborative projects.

How will I be taught?

Our teaching is driven by the research specialisms and expertise of staff, who are all world-leading scholars in their respective fields within Media Communications. Teaching may also come from the University’s specialist technical demonstrators.

Lectures set out broad themes and issues, while seminars stimulate discussion and encourage student debate. Individual tutorials provide an opportunity to discuss your work with tutors on a one-to-one basis.

You’ll also learn via workshops devoted to particular skills such as media research, and in project labs, you’ll work with staff and fellow students to develop a media project.

Course modules

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document (below the main image on this page) for more information.

Year one (Level 4) modules

  • Media Today I
  • Media Today II
  • Media Fandom
  • Introduction to Television
  • Popular Media Culture
  • Digital Practice
  • Media Enterprise
  • Your World Your Media: Making Film and Media Meaningful

Year two (Level 5) modules

  • Global Media
  • Promotional Media
  • Digital Cultures
  • Music, Media and Markets
  • Television, Representation and Gender
  • Stardom and Celebrity
  • Participatory Media
  • Professional Placement Year

Year three (Level 6) modules

  • Dissertation I
  • Dissertation II
  • Digital Innovation and Enterprise
  • Videogames
  • Feminist Film Criticism
  • Popular Music Journalism
  • European Cinema
  • Rock n’ Reel: Popular Music on Screen


Work placements, industry links and internships

At various points throughout the course, you’ll have the opportunity to engage in media production projects and to undertake work-volunteering and work placement opportunities.


Media Communications at Bath Spa is ideal for aspiring:

  • Media researchers and creative strategists
  • Advertisers and digital media marketers
  • Social media and branding creatives
  • Academics and media policy-makers of the future.

The Media Communications team is made up of world-leading researchers and creatives who are all engaged in international media industry collaborations.

You’ll benefit from these industry collaborations, feeding into live media industry projects, as well as having unique access to the Centre for Media Research’s in-house International Journal of Creative Media Research and its range of public research workshops and activities across Bath and Bristol.

Our graduates have gone into marketing, social media and advertising, project management, PR, education, and more, have been employed by companies including Komedia, Conversation Creation, Apollo Strategic Communications and John Lewis.

Competitions and awards

Each year we award The Media Communications Prize for Excellence in Research to one of our students.

Professional placement year


This optional placement year provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.


Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught


Media Communications students can hire out equipment using SISO, Bath Spa University’s free equipment loan service. We provide a huge variety of equipment, from industry standard television studios, to state-of-the-art editing software and Mac Labs, equal to anything found at cutting-edge commercial organisations and broadcast companies.


UK and EU students full time

2020/21 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2021
Year 3 Published Jan 2022

2021/22 Entry

Course fees
Year 1 Published Jan 2021
Year 2 Published Jan 2022
Year 3 Published Jan 2023

2022/23 Entry

Course fees
Year 1 Published Jan 2022
Year 2 Published Jan 2023
Year 3 Published Jan 2024

International students full time

2020/21 Entry

Course fees
Year 1 £14,700
Year 2 Published Jan 2021
Year 3 Published Jan 2022

2021/22 Entry

Course fees
Year 1 Published Jan 2021
Year 2 Published Jan 2022
Year 3 Published Jan 2023

2022/23 Entry

Course fees
Year 1 Published Jan 2022
Year 2 Published Jan 2023
Year 3 Published Jan 2024

All students full time - with professional placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.

Interested in applying?

What we look for in potential students

We’re looking for enthusiastic and motivated students who want to become the researchers, content creators and policy-makers of the future. We value creative thinking, originality and a good knowledge of contemporary media, so the abilities to think critically and identify new opportunities are important traits we look for in candidates.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A-level – grades CCC preferred.
  • BTEC – Extended Diploma grades Merit, Merit, Merit (MMM) accepted
  • International Baccalaureate – A minimum score of 26 points required
  • Access to HE courses – Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).

English Language Requirements for International and EU Applicants
IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page.

Need more guidance? Head to our how to apply pages.

Admissions service: +44 (0)1225 876 180
Course contact: Suman Ghosh

Three year course

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