- Options: MA Business and Management (Marketing), PG Dip Business and Management (Marketing)
- Bath Business School
- Campus or location
- Newton Park
- Course length
- MA full-time (three trimesters - one calendar year). MA part-time (32 months). PGDip full-time (two trimesters). PGDip part-time (four trimesters).
Entry requirements for our postgraduate courses vary. We are generally looking for a good honours degree or equivalent.
Some courses also require an interview or the submission of a portfolio of work.
Please contact our admissions team for more information: firstname.lastname@example.org.
Develop your career as a socially and ethically engaged, globally connected business professional with a specialism in Marketing.
- Gain a solid foundation in business, combined with a named specialism in Marketing.
- Develop the commercial acumen, knowledge and professional skills necessary to succeed.
- Prepare yourself for a career that could include senior roles in the global business environment.
This programme provides you with a broad introduction to the fundamental principles of business and management in a rapidly changing, increasingly globalised world.
Supported by practice-based interdisciplinary teaching and research, you’ll develop your business expertise alongside the practical and professional skills needed to effectively manage the challenging issues affecting organisations today.
What you'll learn
Our courses are designed to allow you to tailor your programme of study to your academic interests and career aspirations. You’ll take a mix of taught modules (core and optional) and complete a major dissertation/consultancy project.
If you choose to study one of our Business and Management pathway routes, there are pathway-specific required modules, and your final dissertation/consultancy project will be in your chosen specialism.
In addition to the University’s English Language Unit, further support is offered to international students whose first language is not English via the Advanced Academic and Business Skills module. This module works in conjunction with your other modules to develop your employability, business and academic English language skills, and to help you build confidence in your own ability to work at postgraduate level in international, cultural and professional contexts.
This course includes or offers the following modules. Please check the programme document (below the main image on this page) for more information on which modules are core, required or optional.
- Introduction to Social Science Research Methods
- Advanced Academic and Business Skills
- International Business Environment
- International Business Practice
- Marketing Management
- Marketing Communications
- Financial and Management Accounting
- International Financial Management
- Creative Enterprise: A New Business Venture
- Managing People
- Governance, Ethics and Risk Management
- Dissertation / Consultancy Project
How will I be assessed?
You're assessed in a variety of methods that may include some or all of the following across the various modules on the course:
- Reports on work-based assignments
- Research project reports
- Reflective learning and work-experience journals
- Proposal papers for projects, funding or events, business plans, or strategy documents
- Project progress reports
- Project evaluations
How will I be taught?
We combine academic study with practice-based teaching. You’ll learn through a variety of activities including lectures, seminars, workshops, tutorials, online activity and discussion, work-based learning and research projects.
Staff on this course offer access to a wide range of academic and practical expertise in business and management. You’ll benefit from one-to-one tutorials, workshops, peer-support and shared learning.
We work with you to ensure that what you learn on the course translates into effective practice in the workplace, and develops your professional potential.
Work experience and industry links
Throughout your course, we use simulated work-based scenarios that require you to operate as if in a real-world work environment, across a curriculum enriched by our connections with local, regional, national and international organisations.
These industry links work in collaboration with us to bring you tasks and assessments formed around live briefs that enable you to develop solutions to existing business problems and issues.
While you can opt for a traditional postgraduate dissertation, on this course you also have the opportunity to undertake a consultancy project for your final 60 credit module. This means you'll work with an existing or newly-started business on a specific issue or challenge facing them in the real world.
Based on your own investigations and contextualisation, you’ll provide ideas, information and management advice to the host business, further developing your academic and research skills and giving you invaluable practical and professional experience.
This Master’s programme is designed to prepare you for a wide range of occupations in general management across all industry sectors and the international environment.
It delivers practical skills and techniques applicable to business and management careers in marketing, enterprise and business start-ups, accounting management and international business.
Depending on your pathway and the modules you study, we have a number of professional opportunities for further business and management sector accreditation. Please contact the course leader for more information.
Facilities and resources
Where the subject is taught
The majority of module workshops, seminars and tutorials are held at our Newton Park campus.
Our library offers a wide range of business materials. There is also a wealth of material available via electronic sources. This online material can be accessed on and off campus enabling you to work at times that suit you.
Ways to study Business and Management
Business and Management
Develop your career as a socially and ethically engaged, globally connected professional who is creative, enterprising, resilient and innovative with our MA Business and Management.
Business and Management (Accounting)
Within the broader contexts of general business and management, the Accounting pathway develops your understanding of how accounting and financial management are crucial across all businesses, and in increasingly interconnected international contexts.
Business and Management (Entrepreneurship)
Engaging with a diverse range of organisations and considering the rapidly changing environments in which they operate, the Entrepreneurship pathway develops your understanding of how creative enterprise is at the heart of businesses and professional management in a challenging and increasingly competitive market.
Business and Management Extended
Gain the English language support, core skills, and essential knowledge you need to successfully complete our Extended Master's in Business and Management.
Business and Management (International Business)
Increasingly, an understanding of international business environments is crucial for organisational decision making and is critical to business success. The International pathway develops your understanding of the political, legal, economic and financial systems for business and management in international and multicultural contexts.
Business and Management with Integrated Placement
This extended version of our Master's in Business and Management with Integrated Placement offers you the chance to undertake an industry placement or work-based independent project to boost your networks and develop your career.
UK and EU students full time
|2020/21 entry||Published Jan 2020|
|2021/22 entry||Published Jan 2021|
UK and EU students part time
Fees shown below are for part time study over two years, although some courses may be available over longer periods.
|Year 2||Published Jan 2020|
|Year 1||Published Jan 2020|
|Year 2||Published Jan 2021|
|Year 1||Published Jan 2021|
|Year 2||Published Jan 2022|
International students full time
|2020/21 entry||Published Jan 2020|
|2021/22 entry||Published Jan 2021|
Interested in applying?
What we look for in potential students
We’re looking for enthusiastic, intelligent, hard-working individuals who have a thirst for knowledge and skills. You’ll need to be a self-starter, and be able to work effectively individually and within teams.
Prior work experience and a Business and Management degree are not essential. However, you should be able to critically consider complex theories and apply these to real-world scenarios.
You'll normally have a good undergraduate degree in any academic subject. You may be considered without an undergraduate degree, if you can demonstrate considerable relevant experience. You may be asked to attend an interview.
If English is not your first language, you'll need to provide evidence of proficiency in written and spoken English. A minimum language level of IELTS 6.0 (with 5.5 in each component) or equivalent is required.
How do I apply?
Ready to apply? Click the 'apply now' button in the centre of this page.
Need more guidance? Head to our how to apply pages.