Dr Diana Reader is the Subject Leader for the Undergraduate Business and Management programme. She is module leader for the Level 6 core module 'Business and Management Project'.
Diana graduated with a first class BSc (Honours) degree in 1997. This was followed with an MSc in Management Science. Diana's PhD 'Entrepreneurship Research: Evidence of the Intellectual, Social and Collaborative Nature of the Domain' was completed in 2005. Her research used bibliometric analyses to explore how the academic field of entrepreneurship emerged and was presented to both scientometric and entrepreneurship communities.
Diana is a Senior Fellow of the Higher Education Academy and is an HEA Champion for the University. Prior to joining Bath Business School, Diana was a lecturer at Southampton Business School. Diana worked for companies specialising in market research and benchmarking before she entered the higher education sector.
- BSc(Hons) University of Southampton
- MSc University of Southampton
- PhD Nottingham Trent University.
- Post Graduate Certificate in Research Methods.
- Senior Fellow of the Higher Education Academy.
- Business environment
- Operations management
- Research methods.
Other external roles
- Visiting lecturer at University of Bath.
Recent professional updating
- CABS Leaders in Learning and Teaching programme - 2016-17
- Online tutoring - Oxford Brookes University
- School-based staff development:
- Mentoring for mentors in HE
- Leadership for the future
- Blended learning
- Problem based learning
- Quality management in HE.
Conferences and workshops
- Dann, Z., Reader, D. and Knibbs, K. (2017) "Making Authentic Assessment and Feedback Work", Curriculum Enhancement Day, Portsmouth Business School, June 2017
- Stone, G., Reader, D. (2017) "Reflections on Design-led Entrepreneurship Teaching", paper presented at the Chartered Association of Business Schools Conference, April 2017.
PhD Research supervision
- Small and medium sized enterprises (SMEs)
- Largely qualitative.
- Proficient in some quantitative approaches / methods e.g. factor analysis.
Research and academic outputs
Reader, D and Watkins, D (2004) 'Abstracts from selected entrepreneurship niche journals 2000-2001.' In: Watkins, D, ed. Annual Review of Progress in Entrepreneurship Research. EFMD (European Foundation for.
Reader, D and Watkins, D (2004) 'Selected abstracts from entrepreneurship niche journals, 2002-2003.' In: Watkins, D, ed. Annual review of progress in entrepreneurship research. Annual review of progress in entrepreneurship research, 2 . Emerald Group Publishing, Bradford, UK. ISBN 1845440471
Reader, D and Watkins, D (2004) 'Identifying current trends in entrepreneurship research: a new approach.' In: Watkins, D, ed. Annual review of progress in entrepreneurship research. Annual review of progress in entrepreneurship research, 2 . Emerald Group Publishing, Bradford, UK. ISBN 1845440471
The social and collaborative nature of entrepreneurship scholarship: a co-citation and perceptual analysis
Reader, D and Watkins, D (2006) 'The social and collaborative nature of entrepreneurship scholarship: a co-citation and perceptual analysis.' Entrepreneurship Theory and Practice, 30 (3). pp. 417-441. ISSN 1042-2587
Stone, G and Reader, D (2016) Leveraging the power of peer-to-peer feedback in entrepreneurship teaching. In: Learning, Teaching & Student Experience: 5th Annual Conference of The Chartered Association of Business Schools, 26-27 April 2016, Aston University, Birmingham, UK.
Reader, D and Watkins, D (2001) The intellectual structure of entrepreneurship: an author co-citation analysis. In: Rent (Research in Entrepreneurship and Small Business) XV, 22 - 23 November 2001, Turku,Finland.