Professor Andy Salmon
- Pro-Vice-Chancellor (External)
- Email: a.salmon@bathspa.ac.uk
- Telephone: +44 (0)1225 876 062
- Department: External Affairs Unit
- Campus: Newton Park
Personal statement
Inclusive Growth
After successfully completing a British Academy sponsored PhD on the novels of avant garde modernist Henry Green within three years, Andy focused on inclusive growth, teaching Higher Education and Further Education to excluded communities in England and the United States. Notable achievements in this period included:
- Establishing a national precursor to apprenticeships in Television with Imago Television supported by central Government
- Building the Garage Theatre and Arts Education facility with Norwich Theatre Royal
- Founding member and the East of England’s representative on the National Skills Academy for Performing Arts with English National Opera
- Founded the Forum, one of the UK’s first digitally immersive public spaces, with the BBC and Norwich City Library
- Two community college Fulbright Teacher Exchange Scholarships in Los Angeles and rural Georgia, USA
- Turning around a failing centre for Creative and Performing Arts, achieving significant growth, then designated ‘best in the East of England’ by Creative and Cultural Skills.
Creative Enterprise
In 2008 Andy moved to Anglia Ruskin University as Deputy Dean for External, before becoming Acting Dean for 2 years. Here he expanded his capacities:
- Founding an international student recruitment network of 60 global partners providing 500 international FTE per year
- International creative industry bidding across Europe in Design, Serious Games, and Regenerative Development
- Regional creative industries KE and start-ups with Cambridge University, the Finnish Schools of Applied Sciences
- Cultural representation, including Board membership of Cambridge Live
- Chinese Government Grade 1 partnership status with Nanjing University of Science and Technology
- Directorship of the CoDE Research Institute for Cultures of the Digital Economy.
Entrepreneurial Leadership
As Dean of the newly forming College of Liberal Arts at Bath Spa University, then PVC External, Andy:
- Established BSU’s first External Affairs Unit
- Revitalised BSU’s Cultural Partnerships, expanding into a regional/national ecosystem.
- Created BSU’s first Knowledge Exchange Academic and Professional Services promotion pathway
- Planned and led BSU’s significant and successful Brand Review in 2022
- Instigated and directed the revolutionary ISTART/FWD FE/HE vocational partnership
- Founded BSU’s first Short Course Unit for adult reskilling and upskilling, delivered to 2000 students
- NCEE tutor on the Entrepreneurial University Leaders Programme 2018-21
- Developed expertise in policy, working with regional and national bodies on Inclusive Growth
- Chair of Corporation for Bath College 2021-24
- Board memberships include: Regional CBI, Futures West, Holburne Museum, BaNES Future Ambitions Board, co-Chair BaNES Innovation and Creativity Board
- Current major project with Fashion Museum Bath and the Key Cities Group to regenerate Bath’s cultural and creative core economy as a national creative canvas.
Looking forwards, Andy is focused on design thinking solutions to the Higher Education ‘polycrisis’, eager to realise devolution’s national opportunities, including productive sectoral and external realignment. Andy is honoured to be NCCE’s Director of the EULP from 2026.
Academic qualifications
- PhD, "The Novels of Henry Green".
External roles
Since arriving in Bath, I've had the privilege to be asked onto the Kommedia board and the Bath Festival Advisory board. I am exceptionally keen to foster our productive activity regionally, nationally, and internationally, for mutual benefit. Please don't hesitate to contact me; I am always eager to discuss possibilities.
I am also currently a tutor on the NCEE Entrepreneurial Leaders programme.