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BA (Hons)
Undergraduate degree - single honours
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email admissions@bathspa.ac.uk with your specific details.
Sport has a global impact. It crosses divides to touch every corner of society. It is also a hub for innovation, passion and future-thinking. Our BA (Hons) Sports Management course responds to the continuing evolution of the sports industry.
Learn to manage sporting organisations, events, facilities and people, and gain an understanding of the industry's future business opportunities. Throughout your studies, you’ll practise leadership and management in real-life contexts, exploring the way the industry is organised and how it works.
You’ll also look to the future of the sporting industry by becoming a champion of equality and diversity in the sector. This sports business and management course puts employability at the fore, utilising connections with sports practitioners and professional networks to give you real-world experience that you can take to any role.
We’ve partnered with the Digital Marketing Institute (DMI) to offer Certified Digital Marketing Associate (CDMA) certification. This means that on successful completion of the Digital Marketing Essentials module in your second year, you’ll obtain certification that shows you've learned the fundamental skills of digital marketing and is recognised by the world’s leading employers including Google, Facebook and Twitter. Learn more about our Business degree accreditations.
This course provides a general understanding of business and management through the lens of the sports industry. Throughout the course, you’ll develop the necessary knowledge in a range of specific business principles and skills. You’ll have the opportunity to grow in self confidence and develop team working abilities appropriate to a management career in the sports industry and wider business contexts.
You’ll explore the history of the sporting industry, how it works, and ways to lead, manage and communicate within it using a range of sporting scenarios. You'll also gain insight into ethical and sustainability issues relating to the industry, as well as working on live projects with sporting organisations.
Year one
Your first year will introduce you to the fundamentals of business and management as well as management specific to the sporting industry. Learn why sport has such impact and how this can be harnessed via sound business principles.
You’ll learn about different facets of the world of work, from management to organisation to harnessing the power of data and explore fundamental concepts relating to the management of sport Learn about organisations relevant to the sporting industry and how they operate, including the theories behind the management and operational structures that operate within them.
Year two
Expand your business and management toolkit and deepen your understanding of leadership and management in the industry. Work on live projects with local organisations and explore contemporary business themes within the current sporting industry. You’ll study themes such as sports and society, the growing popularity and impact of e-sports and entrepreneurship.
Year three
Become a forward-thinking professional, ready to enter the world of work. You’ll study new trends in management and focus on social issues such as sustainability, equality and diversity and how you can contribute to these discussions in the sports industry. Continue to work on real-world examples and develop skills and ideas in business and management more generally.
You’ll be taught through a mix of lectures, seminars, workshops, industry visits, projects and online discussion. You’ll work in real-world contexts with local and regional contacts to apply your knowledge in practice.
We encourage you to develop independent and collaborative skills through set preparation for seminars, contributing to online forums, devising appropriate essay subjects, research and written assessments.
To find out more about how we teach and how you'll learn, please read our Learning and Teaching Delivery Statement.
We assess you in different ways, including essays, presentations and grading of group projects, some of which you’ll lead.
This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the programme document for more information.
As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.
You’ll have the opportunity to learn from international companies on topics such as international marketing strategies and doing business overseas.
Past Business School students have travelled to Spain, Italy, Germany, Sweden, Denmark, the USA, Mexico and Singapore.
During your first year, we provide opportunities to visit companies more locally, including in London.
You'll take a practical approach to your course. Our Business School students have the opportunity to take part in a number of opportunities working on live projects, supported by our dedicated course leaders. You'll work directly with companies to pitch ideas, find solutions and develop your skills, as well as gain on the ground experience.
Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.
Enhance your employability – develop sought-after practical skills and knowledge through activities such as working on live projects for companies, internships and volunteering.
Participate in workshops to hone your communication, pitching and negotiation skills.
You can also join our ‘Mentor Me’ scheme to get the opportunity to be mentored by marketing professionals in industry.
This course is designed to inspire, expand your networks and broaden your horizons to the types of roles available in the sector.
Graduates of this course could expect to enter roles in the sporting industry and beyond such as:
If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.
You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.
Develop a wealth of indispensable digital skills that you can take into your future career. One of only three Adobe Creative Campuses in the UK, we provide all Bath Spa students with access to the full Adobe Creative Suite, giving you the tools to communicate creatively, whatever your course or chosen professional field.
This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.
By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.
Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.
On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.
“The best part of my placement so far has been a recent trip to Dubai. I got flown out to work on the DP World Tour championship for just over a month. The experience I gained working out there was incomparable.
Anna Chandler, BA Business and Management student
My placement has provided me with valuable business experience, and I’ve also noticed my confidence and individual professionalism develop hugely."
You'll have access to excellent facilities at our Newton Park campus and city centre studios as well as online resources. These include:
Please note: Students from the EU, EEA and Switzerland are not generally eligible for the UK (Home) fee status. Please refer to the international student rate. Irish citizens and those granted Settled status under the EU Settlement Scheme are eligible for UK (Home) fee status. There are also other circumstances where this may apply: See UKCISA for more information.
Year 1 | £9,250 |
Year 2 | Published Jan 2024 |
Year 3 | Published Jan 2025 |
Year 1 | Published Jan 2024 |
Year 2 | Published Jan 2025 |
Year 3 | Published Jan 2026 |
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Year 2 | Published Jan 2026 |
Year 3 | Published Jan 2027 |
Year 1 | £4,625 |
Year 2 | Published Jan 2024 |
Year 3 | Published Jan 2025 |
Year 1 | Published Jan 2024 |
Year 2 | Published Jan 2025 |
Year 3 | Published Jan 2026 |
Year 1 | Published Jan 2025 |
Year 2 | Published Jan 2026 |
Year 3 | Published Jan 2027 |
Year 1 | £15,050 |
Year 2 | Published Jan 2024 |
Year 3 | Published Jan 2025 |
Year 1 | Published Jan 2024 |
Year 2 | Published Jan 2025 |
Year 3 | Published Jan 2026 |
Year 1 | Published Jan 2025 |
Year 2 | Published Jan 2026 |
Year 3 | Published Jan 2027 |
During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.
We’re looking for highly motivated individuals who have a deep sense of curiosity and willingness to learn. You should be organised, self-motivated and disciplined. You should have a passion for sport, but be willing to expand your knowledge to cover all aspects of business and management.
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:
English Language Requirements for International and EU Applicants
IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.
Course enquiries
For further information about the programme or entry requirements, please email us at admissions@bathspa.ac.uk.
Ready to apply? Click the 'apply now' button in the centre of this page.
Need more guidance? Head to our how to apply pages.
Course enquiries: Sam Landry
Email: s.landry@bathspa.ac.uk
Website feedback to web@bathspa.ac.uk