English Literature and Media Communications – Bath Spa University Skip to main content

English Literature and Media Communications

BA (Hons)

Undergraduate degree - combined honours

Award
BA (Hons) English Literature and Media Communications
School/s
Bath School of Art, Film and Media, School of Writing, Publishing and the Humanities
Campus or location
Newton Park and Locksbrook Campus
Course length
Three years full time, or four years full time with professional placement year. Part time available.
UCAS codes
Institution Code: B20
Course Code: QP39 or S119
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email admissions@bathspa.ac.uk with your specific details.

Turn your passion for literature into a practical communications skill-set with our English Literature and Media Communications degree.

  • Understand the diverse perspectives in literature and communicate these in engaging and creative ways, across multiple platforms.
  • Prepare for a professional career in the thriving communications sector – whether in storytelling, journalism, marketing, PR or education.
  • Gain real-world experience: manage projects, respond to briefs, and work with our in-house marketing company.

This combined English and Media degree puts literature and writing at the heart of today’s media and communication landscape.

From classic texts to new and unfamiliar writing, you'll be asked to think differently about what ‘literature’ can be and to explore original ways of reading, analysing and communicating its perspectives with wider audiences.

You’ll learn how to rethink media communications for social change, studying online influencers, diverse forms of representation, the ethics of social media platforms, and alternative approaches to journalism.

All this will build your professional and creative skills in marketing, analysis, social media management, journalism and creative strategy, preparing you for success in your communications career.


Open Days

Get a taste of university life – come to one of our Open Days.

Book your place


What you'll learn

Overview

Combine the academic study of literature with skill-based modules to create a practical, applied English Literature and Media Communications degree. 

You’ll analyse a wide range of literary texts while also examining the role of immersive media, feminist activism, AI communications, exhibitions and public audiences and much more in shaping the future of media and communication.

You’ll apply your knowledge and your skills in practical, professional ways, in preparation for the next stage in your career.

Course structure

Year one

The first year introduces key concepts and skills that underpin the subject of English Literature and allows you to ask questions, challenge your own assumptions and a range of texts and authors.

Open your eyes to being a media activist. You’ll be introduced to analytical tools to critique contemporary media, such as gender and inequality. You’ll learn new graphic design and project development skills, alongside how to research media audiences.

Year two
You’ll focus on developing your own critical voice through the study of texts and reading practices that speak to diverse audiences.

Alongside this, you’ll deepen your understanding of the communications industry. You’ll learn marketing, influencer and branding practices, and web design skills, while exploring grassroots community media, cross-platform communication strategies, and media ethics.

Year three
In English Literature we enable you to focus your studies on particular topics. You can also opt for an extended piece of writing and research or choose from a variety of practical projects (previously, students have created digital resources, worked at literary festivals, and produced educational materials, to name a few examples).

You’ll also realise your vision for a more inclusive media landscape. You’ll work beyond the borders of the university, joining The Studio, our innovation hub for creative media technology, and working with Immersive Promotion Design, our in-house immersive marketing consultancy, while collaborating with arts and cultural organisations. You’ll learn how immersive media, feminist activism, AI communications and public exhibitions can all shape the future of media.

How will I be assessed?

Your English Literature assessments will mainly take the form of essays and coursework, including journals, projects, portfolios and short critical pieces, seminar presentations, or web-based essays.

In Media Communications, you’ll produce the kind of media content that defines our ‘communications for change’ ethos, working on creative media campaigns, marketing strategies, investigative journalism features, political media making, social media content, PR packs and even augmented reality trails.

Second and final year grades contribute towards your final degree award.

How will I be taught?

You’ll be taught through a mix of seminars, lectures, individual tutorials and workshops devoted to skills such as digital creation and media branding. In media project labs, you’ll work with staff and students to co-design larger campaigns.

You'll be taught by English Literature tutors who are experts in a wide range of literary periods and genres, as well as different approaches to the study of words and writing.

Media Communications tutors will define current issues and practices, such as gender on social media, racial inequality in journalism, and how global media companies define their audiences.

To find out more about how we teach and how you'll learn, please read our Learning and Teaching Delivery Statement.

Opportunities

Study abroad

As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.

Work placements/internships

You’ll have the chance to join Immersive Promotion Design, our own in-house immersive marketing company that supports VR and AR creatives to communicate with their audiences. All final-year students will also join The Studio, Bath Spa University’s brand-new city-centre hub for creative media technology.

Our final-year modules are delivered in collaboration with industry partners, providing insight into – and hands-on experience with – some of the most innovative and culturally significant arts, media and communications organisations in the region.

Our partners include:

Recently our students have produced articles, campaigns, strategy reports and social media content for:

Careers

This course is ideal for those looking to succeed within and across the ever-growing communications industry, in fields such as publishing, digital marketing, creative strategy, PR, journalism and social media management.

Our graduates have gained employment in numerous media and marketing companies, charities and cultural organisations, such as Marvel Studios, ITV, Newbury Racecourse, Save the Children UK, Cognisses, Q Magazine, Komedia, NewScientist, Trinity College Library, DigitalBox and Cengage Learning EMEA.

Example professions include:

  • Editorial Assistant
  • Publishing Outreach Executive
  • Content Writer
  • Campaigns Officer
  • Social Media Creator / Manager
  • Creative Strategist
  • Media Policy Maker
  • Curator
  • Events Coordinator.
Competitions and awards

English Literature
There are annual prizes for the best overall performance in both core modules in years one and two, and a very special prize for the best final year English Project.

Media Communications
Our students are able to publish their research and creative work in the International Journal of Creative Media Research, our in-house journal. You’ll also have the chance to support creative arts residents based at The Studio.
Each year we award a special prize to our Media Communications students: the Centre for Media Research Student of the Year Award.

Global Citizenship

If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.

You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.

Professional placement year

Overview

This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Preparation

Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

The course is based at Newton Park campus. You’ll benefit from access to comprehensive digital workshops and specialist art and design facilities, including our student service point at Locksbrook Campus, where you can purchase subsidised art and design materials, hire equipment for free and collect Library resources.

Resources

You'll have access to a wide range of University resources, including:

  • The Library’s extensive digital collections include Film and Television Literature Index, Rock's Backpages, and Box of Broadcasts, an archive of over two million off-air television broadcasts. You can contact our Subject Librarians for subject-specific support, including research enquiries.
  • Digital publishing facilities, historical and modern printing presses, and industry-standard broadcast media facilities.
    A huge variety of equipment, from multi-camera TV studios to digital cameras and field recorders. You can make full use of our purpose-built media production and post-production facilities at Newton Park and hire out equipment using the University’s free equipment loan service.
  • The Careers team have very close links with the media and creative industries in Bath and Bristol, and organise bespoke opportunities for you to engage with employers, including networking sessions and visits to organisations.
  • The Writing and Learning Centre provides continuous support for your academic work, providing feedback on written drafts and running sessions on academic writing.
  • Access to specialist support through the course’s own in-house companies: Immersive Promotion Design and The Studio.
  • Courses on LinkedIn Learning.

Fees

Please note: Students from the EU, EEA and Switzerland are not generally eligible for the UK (Home) fee status. Please refer to the international student rate. Irish citizens and those granted Settled status under the EU Settlement Scheme are eligible for UK (Home) fee status. There are also other circumstances where this may apply: See UKCISA for more information.

UK students full time

2023/24 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

2026/27 Entry

Course fees
Year 1 Published Jan 2025
Year 2 Published Jan 2026
Year 3 Published Jan 2027
UK students part time

2023/24 Entry

Course fees
Year 1 £4,625
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

2026/27 Entry

Course fees
Year 1 Published Jan 2025
Year 2 Published Jan 2026
Year 3 Published Jan 2027
International students full time

2023/24 Entry

Course fees
Year 1 £15,930
Year 2 Published Jan 2024
Year 3 Published Jan 2025

2024/25 Entry

Course fees
Year 1 Published Jan 2024
Year 2 Published Jan 2025
Year 3 Published Jan 2026

2026/27 Entry

Course fees
Year 1 Published Jan 2025
Year 2 Published Jan 2026
Year 3 Published Jan 2027
All students full time - with professional placement year

During the placement year, the fee is reduced to 20% of the full time fee. Otherwise, fees are the same as for full time study. This applies to UK, EU and International students.

Interested in applying?

What we look for in potential students

We’re looking for creative communicators who are passionate about literature in all its forms. You’ll be socially conscious – willing to challenge shared assumptions, explore diverse perspectives, and question issues of equality and representation in the media. You'll want to explore the worlds opened up to us by the written word, and you’ll be sparked by collaborating with others. You may have your sights set on a career in the communications industry, with a particular eye on advertising, campaign design and research.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level – grades BBB-BCC including a Grade B in English or a related subject.
  • BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM) in a related subject.
  • T Levels – grade Merit preferred in a relevant subject.
  • International Baccalaureate – a minimum of 28 points are required with a minimum of grade 5 in English at Higher Level.
  • Access to HE courses – typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher).

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at admissions@bathspa.ac.uk.

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page.

Need more guidance? Head to our how to apply pages.

Three year course
With placement year

Website feedback to web@bathspa.ac.uk