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Business and Management and Media Communications

BA (Hons)

Undergraduate degree - combined honours

BA (Hons) Business and Management and Media Communications.
Bath Business School, Bath School of Art, Film and Media
Campus or location
Newton Park and Locksbrook Campus
Course length
Three years full time, or four years full time with professional placement year. Part time available.
UCAS codes
Institution Code: B20
Course Code: NP19 or SE31
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed under 'Typical offers' in the main column below. For combined courses, please check both subjects. If your qualification is not listed, please email with your specific details.

Become a creative business professional with this combined Business and Media degree.

  • Bring business management and digital innovation together to drive change in how businesses communicate with their audiences.
  • Become a socially and commercially aware professional, ready for the sustainable and inclusive needs of both business and media.
  • Work alongside The Studio, the University’s new city-centre innovation hub for creative media technology.

University of the Year for Social Inclusion

Sunday Times Good University Guide, 2024

#8 in the UK

for Satisfied with Feedback in Business and Management (Guardian University Guide, 2024)

#2 in the South West Overall

for Communication and Media Studies (Complete University Guide, 2024)

#12 in the UK

for Teaching Quality in Communication and Media Studies (Sunday Times Good University Guide, 2024)

UK top 20

for Satisfaction with Teaching in Media and Film Studies (Guardian University Guide, 2024)

#23 in the UK

for Student Satisfaction in Communication and Media Studies (Complete University Guide, 2024)

Are you drawn to a career in business and management, but also would like to work in the creative realm of media? Throughout this combined honours degree you’ll learn how to bring organisational management and media communication skills together to become a change leader and innovator of tomorrow.

As a creative business and media professional, you’ll know how to meet the needs of 21st-century consumers through new media technologies. You’ll also learn the skills to address issues of diversity and sustainability across the world of business. You’ll explore the links between creativity in business and consumer behaviour, between freelancing and innovation, and practise your skills in emerging marketing practices.

In your final year, you’ll gain real-world experience to build your professional profile. You’ll join The Studio, the University’s city-centre innovation hub for creative media technology. By collaborating across the region’s business and arts sector, you’ll realise your vision for a more inclusive and sustainable world.

Why choose this combination?

Bring your creativity to the business environment and become a change leader. Students on this combined course will benefit from the experience of two different disciplines, opening the door to careers in organisational management, digital business innovation, marketing and media communications, and beyond.

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What you'll learn


As a graduate of our Business and Management and Media Communications degree at Bath Spa, you’ll develop practical skills in marketing, creative strategy, public relations (PR), innovative solution-finding (design thinking) and social media management – through the lens of inclusive and sustainable business futures.

Over the course of your studies you'll have the flexibility to choose four optional modules in areas that are of particular interest to you, on topics such as leadership, events management, and social media ethics. You can also bring in modules from areas outside of this course if you want to explore issues around a particular theme. For example, you could work with students from across the University in areas such as music, fashion and festival production.

You’ll bring together your social and commercial awareness with your deep-rooted knowledge of business and media, to work on campaigns, business and strategy reports, podcasts and videos with our industry partners.

Course structure

Year one
Gain a broad understanding of today’s business and media environments – trends in commercial thinking, audience and consumer research, the importance of data in business, and issues such as gender, diversity and identity in today’s media industries. You’ll learn to think differently about business and media alike, which lays the foundation for you to innovate in your second and final years.

Year two
Focus on the inner workings of businesses and advertising and communications practices. Choose from a range of modules in areas such as festivals, events, marketing, entrepreneurship, human resource (HR) management, law and accounting. You’ll learn online influencer and branding practices, identifying opportunities to revolutionise how media creators communicate with audiences. You’ll also learn web design skills and start to adopt business techniques to solve problems.

Year three
Look ahead to your life after graduation. In your final year, you’ll work beyond the borders of the University, focusing more on practical applications for your business and communication skills. Depending on your module choices, you may choose to work directly with an employer on a business challenge, create and launch a creative project such as a festival or event, or develop and pitch a business plan. You’ll also get to join The Studio, our innovation hub for creative media technology.

How will I be assessed?

Your assessments are designed to help you build a portfolio that you can take into your career. On some modules you’ll produce digital media campaigns, podcasts and social media content, while elsewhere you’ll deliver presentations and work on group projects, computer-based simulations and business strategy reports.

How will I be taught?

You’ll be taught by a team of experienced researchers, business leaders and creative media practitioners.

Most modules use a mix of lectures and small group seminars or workshops, where we explore key topics such as the political, social and technological environments of contemporary business and media. We also invite experts from across the business, arts and cultural sectors to talk about their experiences and arrange visits to local media businesses to give you a real-world grounding.

To find out more about how we teach and how you'll learn, please read our Learning and Teaching Delivery Statement.


Study abroad

As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.

Work placements, industry links and internships

All final-year students will also join The Studio, Bath Spa University’s brand-new city-centre hub for creative media technology.

As part of the Business and Management course, there are three work placements:

  1. A second year module Work Placement, short period of work experience;
  2. A business Placement, a ten-week summer placement between your second and third year;
  3. The option to take a year-long work placement.

Beyond these opportunities, we also give you the chance to work on live projects with regional and national businesses, including community groups, charities and arts organisations, to help them find creative solutions to their business needs.

Professional accreditations

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.


Our Business and Management and Media Communications degree is designed for those looking to become socially and commercially aware businesses, marketing and communications professionals. Our graduates are employed as advertising, branding and marketing leaders, campaign designers, social media managers, creative strategists and policy makers, as well as events coordinators.

Our graduates have recently gained employment at Marvel Studios, ITV, IBM, Marks & Spencer, American Express, Sky, Numatic, Q Magazine and Komedia.

Competitions and awards

Our students are able to publish their research and creative work in the International Journal of Creative Media Research, our in-house media journal. You’ll also have the chance to support creative arts residents and businesses based at The Studio, our innovation studio for creative media technology.

Global Citizenship

If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.

You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.

Adobe Creative Campus

Develop a wealth of indispensable digital skills that you can take into your future career. One of only three Adobe Creative Campuses in the UK, we provide all Bath Spa students with access to the full Adobe Creative Suite, giving you the tools to communicate creatively, whatever your course or chosen professional field.   

Professional placement year


This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.


Before your Professional Placement Year, you'll work to secure your placement, constructing a development plan with your module leader and your placement coordinator from our Careers and Employability team.

How will I be assessed?

On your return to University for your final year, you'll submit your Placement Portfolio, detailing your development on your placement.

Facilities and resources

Where the subject is taught

You’ll benefit from access to facilities at all our campuses including:

  • Newton Park Commons building
  • Equipment hire using SISO, Bath Spa University’s free equipment loan service.
  • Access to specialist creative facilities at Locksbrook where you can also purchase subsidised art and design materials, hire out equipment for free and collect Library resources.
  • Access to our well-stocked Library at Newton Park as well as ASk (Academic Skills)
  • Specialist technical workshops across all of art and design
  • Access to studio space where you can work on projects and refine your practice
  • The Studio in Bath
  • Virtual Learning Environment

Business and Management and Media Communications students can make full use of Bath Spa University’s purpose-built media production and post-production facilities at Newton Park. 

You'll also have access to a wide range of University resources:

  • Library collections directly relevant to the Media Communications course include more than 450 journal subscriptions, 18,000 books and 3,000 e-books. The Library’s extensive digital collections include Film and Television Literature Index, Rock's Backpages, and Box of Broadcasts, an archive of over two million off-air television broadcasts. Library resources for the course are underpinned by our Subject Librarians for Business and Management and Film and Media, who provide subject-specific support and a defined point of contact for research enquiries.
  • The Careers team have very close links with the media and creative industries in Bath and Bristol, and organise bespoke opportunities for you to engage with media employers, including networking sessions and bus tours visiting organisations.
  • The Writing and Learning Centre provides continuous support for your academic work, providing feedback on written drafts and running sessions on academic writing.


2024 entry
Student Annual tuition fee
UK full time £9,250
UK part time £4,625
International full time £16,675

Professional Placement Year

During the placement year, the fee is reduced to 20% of the full time fee. This applies to UK and EU/International students.

  • UK: £1,850
  • International: £3,335

Interested in applying?

What we look for in potential students

We’re looking for enterprising, creative students, with a particular eye on a career in advertising, marketing, creative communications, public relations (PR) and social media management. We value creative thinking, but also place an emphasis on being socially conscious about issues like diversity and representation in the worlds of businesses and media. Above all, you need to be keen to make a difference.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level – grades BBB-BCC preferred.
  • BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM) accepted in any subject.
  • T Levels – grade Merit preferred.
  • International Baccalaureate – a minimum of 32 points are required.
  • Access to HE courses – typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher).

If you don’t meet the entry requirements above, we may be able to accept your prior learning or experience from outside of formal education. See our Accreditation of Prior Learning (APL) page to learn more.

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Course enquiries

For further information about the programme or entry requirements, please email us at

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page.

Need more guidance? Head to our how to apply webpages.

Course leader: Marc Leverton (Business and Management)

Course leader: Conrad Moriarty-Cole (Media and Communications)

Three year course
With placement year

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